ALL FLOWERS
Set against a pure white backdrop, this hand-tied bouquet takes on an almost luminous quality, as if caught in a shaft of gentle morning light over Soho's narrow streets. At the centre, large cream-coloured roses open in elegant spirals, each silky petal curving softly outward to create a feeling of calm romance. Surrounding them, clusters of pink spray roses bring contrast in scale, their small buds and partially open blooms lending a sense of movement and gentle progression, like moments unfolding across the day. Here and there, vivid pink gerbera daisies break through the pastel tones, their flat, radiating petals and dark central discs creating bold focal points amid the softer textures. Nestled alongside, pale pink carnations provide much of the bouquet's fullness; their ruffled, feathery petals layer into one another, suggesting both abundance and a hint of nostalgia. Between the larger blossoms, white alstroemeria emerge on slender stems, each bloom marked with fine reddish speckles along the inner petals, adding an element of quiet intricacy. Delicate sprays of baby's breath weave throughout, its tiny white flowers catching the light and lending the arrangement a gauzy, cloud-like softness. Fresh green foliage peeks out from within, framing the pastel blossoms and enhancing their freshness, like leaves glimpsed between urban gardens and courtyard planters. The stems are gathered tightly at the base and carefully tied, revealing the precision and artistry of an experienced florist. The mood of the bouquet is tender, uplifting, and versatile-perfect for sending congratulations, gentle sympathy, or a spontaneous "thinking of you" to someone living or working around Soho, Fitzrovia, or the nearby theatre district.
AMALFI LOVE
£59.00
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Bathed in soft, natural light against a brilliant white background, this hand-tied bouquet reads like a captured slice of sunshine crafted for the Soho neighbourhood. At its heart sit several luxuriant roses in vivid orange and glowing golden-yellow, their spiralling petals opening to reveal warm, honeyed depths. Surrounding them, abundant coral and peach carnations bring a wonderfully ruffled, tactile density that invites the fingertips to explore their frilly layers. Cheerful gerbera daisies in gentle peach and apricot tones lift the arrangement with broad, flat faces and subtle greenish centres, providing a playful counterpoint to the roses' classic form. Interspersed are tiny white accent flowers-little freesia-like sprays or waxflower-that add crisp highlights and small, bright breaths of contrast. Sprays of light green, astrantia-style filler and feathery foliage create pockets of air and delicate texture, while silvery eucalyptus leaves with their rounded shapes weave through the blooms, softening the palette and imparting a cool, aromatic note. The stems are tightly gathered and bound at the base in a traditional hand-tied manner, ready for a vase on a Soho dining table or dispatched as a treat to a friend near Dean Street or Carnaby Street. A florist's hands would note the scent balance-the roses' heady sweetness mingled with the cleansing, leafy green-making this bouquet equally suited to celebrations, thank-you gifts, or simply brightening a home with seasonal charm and professional finish.
BRIGHT KISS
£55.00
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Captured in bright, neutral studio light, this abundant bouquet of mixed roses feels like a private celebration. The arrangement folds together large, fully opened roses in creamy white and pale blush pink with stronger, saturated magenta-pink blooms that catch the eye like confetti. Soft lavender roses provide a cool, elegant counterpoint, while clusters of small spray roses in warm cream and the palest buttery yellow settle into the crevices, lending a layered, tactile rhythm to the whole. Rich, glossy greens - likely ruscus or salal - weave through the flowers, their elongated leaves offering a crisp, botanical contrast that lifts each bloom visually. My hands as a florist shaped the stems into a tight, rounded form, and the gathered base is bound with a wide, pale-pink satin ribbon tied into a large, graceful bow whose loops and tails trail slightly below the bouquet, catching light on the ribbon's satin sheen. Against the clean white background every petal edge, shadow and highlight is clear; the senses imagine a faintly rosy, fresh fragrance and the gentle rustle of petals as the bouquet is handled. This arrangement is suited to tender occasions - birthdays, anniversaries, Mother's Day - or as a bright thank-you, and is presented with the quiet expertise of a Soho shop. Florist Soho often prepares similar bouquets for same-day delivery across the neighbourhood, from Frith Street to Soho Square, matching the area's mix of elegant restraint and vibrant colour.
GLAMOUR
£67.00
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From the heart of Berwick Street's flower market inspiration, this lush, intricately arranged bouquet reflects the spirited artistry of Soho. At its centre, billowing hydrangeas in shades of indigo, teal, and soft muted purple draw the eye, evoking a sense of contemporary abundance and city sophistication. Among them, you'll find arching roses in gentle lilac and creamy white, each bloom carefully selected to communicate elegance and heartfelt emotion - the kind you might arrange for a special performance at one of Soho's famed theatres. White ranunculus, their tightly packed petals bursting with lush detail, layer a plush softness against the intricate composition. Slender pale yellow eustoma blooms are interspersed throughout, sprinkling subtle brightness that dances through the bouquet. Pops of electric fuchsia and feathery pale pink astilbe surface around the edges, striking a balance between whimsical charm and modern vibrance. Wispy, almost translucent clusters of lacy green and white filler flowers, perhaps Queen Anne's Lace, drift between blooms, lending further nuance and lively dimension. Rich, deep green foliage strengthens the visual structure, supporting the arrangement with freshness. Every stem is expertly bound with a wide, royal purple ribbon at the base, finishing the bouquet with a flourish of tailored luxury. Designed by Florist Soho and destined for celebrations, creative gatherings, or as a joyful gift, this bouquet channels both the rich heritage and colourful character of the area.
TIMELESS VICTORIAN
£57.00
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In this radiantly crafted hatbox arrangement, roses declare affection and celebration with a glow that belongs to Soho's heartbeat. Bright yellow blooms mingle with regal purples and playful pinks, while the reds lend a timeless romance. The texture is rich, each rose unfurling in delicate, ruffled layers that invite a gentle touch. Set in a smooth, pastel pink container, this bouquet gains a contemporary twist-a stylish nod to modern floral artistry found along Wardour Street and Dean Street. The design stays carefully structured, yet exudes inviting softness, like a promise of happiness you can hold. I can imagine this piece brightening a room near Berwick Street Market or near the theatre district around Shaftesbury Avenue, lifting moods with a bouquet that also carries a faint, rose-scented whisper. It would be perfect as a birthday surprise or a thoughtful gesture for a loved one, a celebration piece that speaks of care and artistry. Across Soho, this arrangement is a quintessential gift for someone who enjoys colour, texture, and a touch of glamour, delivered with same-day service to nearby offices and flats. The gentle fragrance lends an air of elegance to a dinner party on Greek Street, while the bouquet's height and fullness make it a focal point in a compact city flat. The piece would also suit a reception area near Kingly Court, where passersby glimpse a moment of colour amid the urban bustle.
ALLURING BLOOMS
£99.00
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This densely packed, professionally arranged bouquet is a study in colour balance and texture, set against a pure white backdrop that makes each hue sing: deep magenta Gerbera daisies, creamy white roses, and clusters of purple Alstroemeria mingle to form a full, rounded composition. The Gerberas dominate with bold, almost fuchsia petals that open like cheerful suns, their dark centres adding a crisp graphic counterpoint. Interwoven, the white roses offer softness and romance-their layered, velvety petals unfurling in calming spirals that temper the daisies' exuberance. The Alstroemeria, in shades of rich plum and bright fuchsia, bring an exotic intricacy; their trumpet-like forms and subtle speckled markings punctuate the bouquet with delicate pattern and movement. A variety of glossy green foliage-from broad leaves to narrow, blade-like greenery-scaffolds the arrangement and creates depth, while a faint suggestion of a clear glass vase at the bottom anchors the flowers visually. The overall effect is fresh, vibrant and thoughtfully composed, with a subtle scent of cut roses and green stems and a tactile mix of silky petals and crisp leaves. Framed by white space, this bouquet feels right at home in a Soho apartment or as a gift collected near Carnaby Street or Dean Street. It's an ideal choice to lift spirits, mark a celebration, or add a modern yet heartfelt focal point to an event or dining table.
MESMERIZING HARMONY
£49.00
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This exuberant bouquet reads like a walk through a favourite London market at the height of summer - abundant, fragrant and carefully composed. A dense, rounded cluster of roses fills the view: bold yellow roses shining like small suns; creamy ivory blooms that soften the palette; and a spectrum of pinks from soft blush through lively magenta to rich fuchsia, including several petals edged in delicate pink-and-white bicolour. Deep crimson and burgundy roses provide dramatic counterpoint, while clusters of smaller spray roses and newly unfurling buds add a tactile, garden-fresh texture. The foliage is glossy and dark, probably ruscus or salal, threaded throughout to provide structure and a cool green backdrop that intensifies the floral hues. Neatly bound stems are hidden beneath a wide red satin ribbon, tied into a statement bow whose long tails lend movement and a touch of old-fashioned romance. A small white gift tag tucked into the knot bears the greeting "Happy Holidays," making the bouquet feel both personal and seasonal. Lightly citrus-scented and clean, the roses suggest an inviting fragrance that lifts the arrangement beyond its visual beauty. I imagine this piece arriving by hand to a flat near Old Compton Street or brightening a desk at a creative studio off Wardour Street - a present that expresses celebration, affection or quiet thanks with an assured, floral expertise.
CRAZY IN LOVE
£69.00
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An elegantly composed arrangement rests in a simple clear glass vase on a pristine white field, the bouquet's architecture defined by soft, rounded masses of sky-blue hydrangeas that form a generous, tactile base. Each hydrangea cluster is densely packed with tiny, papery florets that catch the light and read as a cool, soothing blue mass; through that mass three intensely red roses emerge, their velvety petals tightly layered and leaning toward the viewer like discrete declarations of affection. Scattered throughout are delicate sprays of white baby's breath, giving the bouquet a whispering, cloud-like halo, while soft, oval eucalyptus leaves and fresh green foliage thread through the flowers, introducing muted greenness and a subtle, aromatic lift. The transparent vase narrows gently at the top and shows the neatly trimmed stems standing in clear water, which under the bright studio lighting sparkles faintly and underscores the bouquet's freshness. The overall feeling is bright, contemporary and quietly celebratory - ideal for marking a birthday in a Soho flat off Oxford Street, bringing calm to a receptionist's desk around Leicester Square, or serving as a thoughtful gift with same-day delivery available across Soho and the nearby West End. The arrangement's contrast of cool blue and passionate red reads optimistic and composed, a floral statement that balances romance with modern urban charm and would sit beautifully on a small table in Chinatown or by the window of a Dean Street office.
I CHERISH YOU
£80.00
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In this image, a generous bouquet of mixed seasonal flowers rises from a clear glass vase, set against a neutral white background that allows every colour and texture to shine. At the centre, lush deep red roses open in layered spirals, their velvety petals adding romance and depth, like a quiet nod to Soho's vibrant evening atmosphere. Flanking them are two sunny yellow gerbera daisies with distinctive brown-orange centres, their bold, round faces turned outward as if they are greeting the viewer with a smile. Spreading around these focal blooms, soft pink daisies or chrysanthemums create a wide, cushion-like halo, their countless fine petals and small yellow centres lending volume and a feeling of soft comfort. Interwoven throughout the design, stems of purple and lavender lisianthus stand gracefully, their bell-shaped blooms gently curved and lightly ruffled, introducing cooler tones that provide an elegant contrast to the surrounding warmth. Bright, bead-like clusters of red hypericum berries are tucked among the petals and leaves, offering flashes of colour and a pleasing, rounded texture. Rich green foliage in various shapes and tones-from broad, glossy leaves to lighter, more delicate sprigs-threads through the bouquet, bringing structure and an almost garden-fresh energy, as if gathered after a morning wander near Soho Square. The transparent vase showcases the neatly arranged stems and clear water below, revealing the tidy craftsmanship behind the arrangement. Altogether, the bouquet feels joyful yet refined, the kind of design Florist Soho might deliver the same day to a studio near Oxford Street or an office by Shaftesbury Avenue to mark a promotion, celebrate a birthday, or simply brighten a grey London afternoon.
FRESH SCENT
£43.00
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An elegant floral arrangement of red roses and white calla lilies stands in a simple clear glass vase, set against a clean white background that allows the colours and textures to command full attention. At its centre, several fully bloomed roses create a rich, circular cluster, their petals densely layered and velvety, spiralling inwards in deep crimson tones that signal passion and devotion. Intertwined between these roses are four or five pristine calla lilies, each one rising slightly above the rest, their trumpet-like petals unfolding in a creamy white that catches the light along gentle curves and edges. The lilies' soft, waxy surface and the fine golden spadix at their core lend the bouquet a sculptural, almost modern-art quality. Encircling the primary blooms, generous greenery gives the design both fullness and graceful movement. Eucalyptus stems with small, rounded, silvery leaves arc outward, introducing a light, feathery texture and a suggestion of cool, fresh scent. Beneath them, broader leaves in deep emerald tones build a solid, verdant foundation that makes the red and white flowers appear even more vivid. Through the transparent sides of the cylindrical vase, the neatly cut stems are clearly visible, gathered in an orderly fan and resting in clear water, underscoring the sense of freshness and thoughtful craftsmanship. Illuminated by bright, even lighting, the arrangement appears crisp and contemporary, like something you might find gracing the window of a stylish Florist Soho studio near Carnaby Street. The bouquet feels ideal for a romantic gesture delivered to a loft overlooking Dean Street, a sophisticated anniversary surprise in a Soho restaurant, or a statement piece to bring warmth and elegance to a creative workspace.
NATURE THRILLS
£65.00
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An exuberant Easter floral arrangement sits in a pastel lime-yellow hatbox against a pure white background, its bright palette reflecting the artistic flair of Florist Soho's neighbourhood. The cylindrical container has a smooth, modern finish, and its sides are adorned with scattered pastel Easter eggs in baby blue, rose pink, and white, some lightly detailed with dots or slender stripes that add a touch of whimsical charm without overwhelming the eyes. Above this decorative base rises a full, dome-shaped bouquet, closely packed to create a sense of abundance. At the front and centre is a single large light pink Gerbera daisy, its layered petals forming a perfect circle around a pale green centre that acts as the visual anchor. Around this focal bloom, numerous yellow chrysanthemums unfold, their narrow petals catching the light and giving the impression of tiny bursts of sunshine. Coral to orange carnations are tucked among them, their deeply ruffled petals providing soft texture and a gentle, romantic fullness. Threaded throughout the arrangement are deep violet and rich purple lisianthus blooms, their velvety, bell-like flowers lending a more dramatic note and balancing the bright yellows and pinks. Fresh greenery, with both solid green and lightly variegated leaves, frames the flowers, creating an attractive contrast and helping the colours to pop against the white background. The arrangement is low and rounded, perfect for placing on a café table, work desk, or small dining table in a Soho flat, and it evokes the feeling of a joyful spring celebration. Visually, it reads as a carefully crafted piece, assembled by an experienced florist who understands both colour harmony and seasonal charm.
SORRENTO SUNRISE
£67.00
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From a warm studio near Dean Street in Soho, this lush red rose box conveys a cinematic romance. A dozen plus deep crimson roses, two dozen or more, with petals tightly furled, create a lush, velvety sphere inside a pale cream cylindrical hat-box. The arrangement fills the box completely, forming a dense dome that rises a touch above the rim. Between the blossoms, dark green foliage threads through, offering a natural counterpoint to the dramatic red. The box's matte surface softens the light and heightens the sense of luxury, while the three-quarter elevated angle captures the bouquet as if seen from a friend's viewpoint in a quiet corner of Berwick Street Market. The visual story is one of intention and craft: every bloom placed by hand, every leaf carefully positioned to balance form and fragrance. The rose scent would mingle with the clean, understated elegance of the packaging, a gift that feels equally suitable for a heartfelt anniversary, a birthday, or a grand gesture of admiration. It sits against a pristine white background, isolating the beauty of the blooms and the sophistication of the container. In Soho, near Carnaby and Old Compton Street, this box speaks to modern romance with timeless polish. The arrangement exudes confident luxury, yet remains approachable, a tangible reminder of affection you can share in the city's bustle. Available for same-day delivery across Soho, Fitzrovia, and surrounding districts, it carries a message of devotion that travels as far as it is needed, whether to a doorstep on Wardour Street or a desk on Shaftesbury Avenue.
ALL OF ME
£100.00
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Picture the adventurous spirit of Soho distilled into a bouquet: pastel tones of peach roses and lively gerbera daisies, artfully mixed with sprays of baby's breath and white chrysanthemums by local hands. The roses sit at the heart-plump, softly spiraling, evoking romance and the quiet confidence of a trusted Soho florist. Two vibrant peach gerberas invite a bold, contemporary feel, their deep brown centers anchoring the arrangement. Airy clouds of baby's breath drift among crisp white chrysanthemums, the latter's lime-green centers pulsing with the same energy that fills the cafes and galleries just beyond Oxford Street. Glossy green foliage adds a touch of urban garden freshness, while all the blooms are showcased in a cylindrical glass vase, its subtle texture playing with the light. A rustic band of raffia ribbons the vase, attached to a simple tag-a canvas for your message, no matter the occasion. Whether to offer congratulations, romance, or gentle encouragement, this bouquet embodies the style and sentiment of Soho, ready for same-day delivery across the area's bustling streets.
CANDY CRUSH
£55.00
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An elegant, studio-styled floral arrangement presented in a transparent glass vase, captured on a pristine white background so the composition reads with crisp clarity. Several large, fully bloomed deep pink roses command the center - their velvety petals unfurling in layers of fuchsia and soft blush that catch the eye and suggest a warm, familiar fragrance. Interwoven among them are stately white lily buds, some still tightly closed with pale green tips, others just beginning to relax into creamy trumpets, promising a delicate, powdery perfume when they open. A generous surround of green foliage-broad glossy leaves, tapered blades, and finer, lighter-green sprigs-frames the flowers and adds volume, while scattered reddish-brown accents lend textural contrast and a painterly richness. The clear vase, slightly flared at the rim, holds clean water through which the orderly green stems are visible, underscoring the bouquet's freshness and the floristry care taken in trimming and placement. The soft, even lighting evokes a bright morning in Soho near Carnaby Street or a quiet prep hour at a local studio, making this arrangement well suited as a refined gift for celebrations, a polished table centerpiece, or a thoughtful pick-me-up. As a local florist I imagine making and delivering this to a flat on Old Compton Street or an office on Frith Street - Florist Soho can prepare similarly styled bouquets for same-day delivery across Soho and nearby central London addresses.
CRUSH ON YOU
£65.00
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This vibrant floral arrangement from Florist Soho tells a story of affection and local artistry, thoughtfully designed for any occasion that calls for joy. The centre of the bouquet glows with pale lavender roses, each bud unfurling like early blooms spotted during a morning walk past Soho Square. These are framed by dazzling Gerbera daisies in hot fuchsia pink, their broad petals and inky centers infusing the design with energy and youthful exuberance. Nestled within, smaller, plush magenta chrysanthemums with subtle pops of yellow-green at their hearts create a deep, textured layer-a subtle tribute to the visual diversity found in Soho's colorful streets. Generous sprigs of white gypsophila impart a weightless, airy feel, offsetting the bold, rich tones. Interwoven lush, glossy green leaves reflect the freshness of a newly opened flower stall in the alleyways near Dean Street. Resting in a clear, rounded glass vase finished with a rustic raffia tie, the arrangement invites a sense of relaxed sophistication. A pristine white tag attached at the neck stands poised for a personal message, echoing the heartfelt touch Florist Soho brings to each same-day delivery or celebration. It's a bouquet tailored for birthdays, milestones, or simply keeping connected with those you care about amidst the hustle and creativity of Soho.
DAY BRIGHTENER
£55.00
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This image shows a sophisticated rose hatbox arrangement, styled with the clean, modern minimalism you'd expect from a florist based in the heart of Soho. At the centre is a pale blush-pink, cylindrical box with a smooth matte surface that looks velvety and soft, like a designer hatbox you might discover in a tucked-away shop near Berwick Street Market. Rising from the top is a lavish dome of roses in deep fuchsia and rich magenta hues, every bloom placed snugly against its neighbour to create a dense, luxurious canopy of petals. The roses are fresh and perfectly timed, their petals spiralling tightly in the middle and opening outward in layered curves that transition from gentler pinks at the core to richer, berry-toned edges. Under gentle, even lighting, the velvety texture of each petal is subtly defined, with fine shadows settling into the folds and highlights along the outer rims, giving the arrangement an almost tactile depth. Very little foliage is visible; the occasional hint of dark green serves mainly to support the flowers from below, allowing the intense pinks and magentas to dominate the scene. The hatbox is photographed from a slightly raised angle, so you can appreciate both the rounded mass of blooms and the clean geometry of the box. Against the pure white background, a faint shadow sits beneath the arrangement, enhancing its three-dimensional presence. The atmosphere is one of indulgent romance and urban elegance, perfect for sending as a grand anniversary surprise, a bold Valentine's declaration, or a special birthday gift to someone in Soho, whether they're near Dean Street, Wardour Street, or a quiet side street off Oxford Street.
EVERLASTING LOVE
£110.00
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This arrangement presents a rounded cluster of about eighteen to twenty richly coloured red roses, each bloom fully unfurled to reveal lush, velvety petals in a true crimson tone, layered and spiralling inward. Interspersed among the roses are airy sprays of gypsophila (baby's breath), their tiny white florets forming soft halos and filling every gap so the composition reads as both dense and weightless. The bouquet is held in a clear glass vase; through the transparent sides the long, verdant stems are visible, bundled with care and reflecting a little gloss where the water catches the light. Set against a clean white backdrop, the colours read intensely - the red feels warm and saturated while the white of the baby's breath reads almost luminescent, creating a classic, photographic contrast. If you were to experience this in person, the roses would offer a plush, tactile velvet under the fingertips and a subtle, enveloping fragrance that is unmistakably romantic, while the gypsophila adds a soft, powdery sweetness and delicate papery texture. This is the kind of bouquet often chosen to mark anniversaries, Valentine's gestures, or to say "I love you" with quiet eloquence. Imagined in Soho, it would complement evenings out around Old Compton Street or be a comforting delivery after a stroll past Carnaby Street, its timeless beauty suited to the neighbourhood's blend of theatre, boutique shops, and late-night intimacy. The arrangement reads as both generous and composed, made to be both seen and felt.
FOREVER
£65.00
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Infused with the spirit of Soho's creative communities, this stunning floral arrangement glows with vibrant colour and local artistry. Roses in dreamy peach and sun-bright orange open luxuriously at the bouquet's core, sending out waves of warmth and celebration, as lively and welcoming as the historic streets nearby. These centerpieces are beautifully framed by clusters of white chrysanthemums, their delicate, daisy-like forms brightened by crisp green centers-a reminder of springtime strolls through Soho Square or along bustling Brewer Street. Spirited magenta and purple chrysanthemums weave amongst the softer shades, their richly coloured petals forming joyous tessellations reminiscent of the vibrant street murals found throughout Soho. The bouquet is encircled by glossy, dark-green foliage, which adds lush texture, fullness, and a natural freshness that speaks to the city's secret gardens. Arched over the top, slender bear grass sweeps in gentle curves, imparting a modern, whimsical energy. The wrapped base is finished with lively crinkled orange cellophane-echoing the local flair of Soho's many art studios and cafes-presenting the bouquet as a thoughtful gift, whether for a birthday at a Greek Street eatery or a spontaneous gesture sent across the West End. This arrangement harmonises a love of colour, texture, and genuine craft, embodying the joyful connections and dynamic spirit that define Soho's floral scene.
HONEYMOON
£55.00
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This arrangement reads like a small gallery piece: a tall, elegant study in white and deep magenta housed in a clear water-filled glass vase. White calla lilies form the primary architectural lines, their trumpet-shaped blooms and pale yellow spadices offering sleek, modern silhouettes against soft studio light. A vertical column of white stock flowers (reminiscent of larkspur) provides textured height and delicate, clustered florets that soften the bouquet's outline. The dramatic colour anchor comes from opulent magenta peonies-two fully open, velvety blooms sit front and centre while a tight bud nearby signals more beauty to come-balanced by a single creamy white rose whose compact spiral lends a note of classic refinement. Baby's breath floats amid the larger flowers, introducing tiny pinpoints of white that make the composition feel airy and luminous, while varied greenery-slender fern fronds and fuller leaves-frames the blooms and enriches the palette. The clear vase shows stems submerged in water, reminding the viewer of freshness and skilled conditioning. You can almost smell the peony's honeyed, slightly fruity perfume softened by the calla's cool green scent. As a local arrangement designed for Soho life-think Carnaby Street shops, Berwick Street Market, and late-night theatre bouquets-this piece is ideal for marking milestones, congratulations, or simply brightening a flat on Dean Street. Crafted with neighbourhood care by Florist Soho, it reflects the confident, considered touch of an experienced local florist.
HOPELESS ROMANTIC
£65.00
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A sophisticated bouquet arranged by the experts at Florist Soho, this piece captures the charismatic flair of Soho's local flower scene. The focal point: clusters of velvety red and pristine white roses, their petals unfurling in perfect spirals, evoking the area's reputation for romance and celebration. The blooms are thoughtfully interspersed with lush, varied foliage-some leaves deep and glossy, others brushed with soft cream and silver-bringing life and texture reminiscent of Soho's dynamic parks and garden squares. Eucalyptus sprigs drift between the roses, their gentle green hue adding freshness and a hint of soothing aroma. Encased in soft pink wrapping paper, elegantly gathered, the whole bouquet radiates a sense of calm exuberance, ideal for both grand occasions and simple acts of affection in Soho. Whether shared in a lively local cafe or delivered to a home on a winding Soho lane, this arrangement offers a sensory tapestry of colour, scent, and heartfelt intention-everything you expect from Florist Soho, delivered straight from the heart of the city.
INFINITY
£79.00
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A carefully composed bouquet photographed against a clean white studio backdrop, centred around one large, fully open creamy white Oriental lily whose satin-like petals curve outward to reveal pale yellow stamens and a pale green pistil. Around this luminous focal bloom nestle numerous lily buds-tight, lime-tinged and pale yellow-giving the arrangement a sense of growth and unfolding life. Interspersed among the lilies are rich, velvety red rosebuds and small roses, their deep crimson petals mainly furled, introducing dramatic but controlled pops of colour that read as passion and affection. The flowers are cradled by a thoughtful selection of foliage: glossy, dark forest-green leaves offer a solid architectural base; lighter, arching palm fronds add movement and a soft tropical note; and sprays of rounded, silvery-green eucalyptus provide a cool, refined contrast. The composition is presented in a simple, cylindrical clear glass vase with visible green stems submerged in clear water, the glass reflecting gentle studio light and underlining the bouquet's freshness. Imagine the scent-a blend of the lilies' heady, sweet perfume with the rose's warm depth-balanced rather than overpowering. As a Soho florist's design, this arrangement speaks to quiet celebration, and is ideal for sending warm congratulations or sincere affection around the neighbourhood-from Old Compton Street to Berwick Street Market. Florist Soho hand-selects each stem to ensure tactile freshness and a composed, elegant silhouette that reads beautifully in both intimate flat spaces and on shop counters in the area.
INSPIRATION
£65.00
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A luxurious hand-gathered bouquet of deep crimson and pale lavender roses, composed with the practiced eye of a local florist who knows how colour and texture speak to one another. The reds are rich and velvety, the purples soft and slightly smoky; every bloom is at its peak, petals unfurling in layered spirals that invite touch. Dark green foliage - likely Ruscus or Salal - frames the roses and creates visual breathing room, while clusters of small red-orange rose hips thread through the arrangement, offering a bright, rustic punctuation that lifts the overall mood. The stems are presented in a reflective mercury-glass vase with a crackled, antique-silver appearance; its bulbous base and tapered neck make the profile feel elegant and reassuring, and a neat tie of natural raffia around the neck adds a handcrafted finish. A small white rectangular tag, bearing a delicate rose sketch and space for a message, hangs from the bow. The lighting is clean and luminous against a white background, which clarifies the colour story and highlights the vases subtle shimmer. This is the sort of bouquet Florist Soho might prepare for a long-standing Soho customer sending congratulations after a gallery opening on Kingly Street or as a thoughtful anniversary gift to be delivered around Carnaby Street or Soho Square - a composition that reads as romantic, slightly rustic, and unmistakably refined.
LOVE & PASSION
£65.00
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A full, rounded bouquet of about twenty-four pink roses, arranged with the exacting care of a seasoned Soho florist, rests in a clear glass vase against a crisp white backdrop. Each rose is tightly formed, the petals unfolding from deep magenta or fuchsia cores into progressively softer blush pinks and sometimes the palest cream at the outermost edges, creating a subtle gradient that draws the eye inward. The blooms are closely packed to form a generous dome, the visual density softened by glossy, deep-green foliage that slips between the heads and along the rim of the vase. From beneath the water line the neatly cut stems are visible, their green tones and clean angles providing structure and a sense of freshness; the glass itself narrows slightly at the waist before easing outward, catching studio highlights that hint at coolness and clarity. The lighting is even and bright, giving the petals a satiny sheen and making each spiral and contour readable, as if you could trace the velvety texture with your fingertips. The scent is imagined - a soft, fruity rose perfume - and the mood is one of joyful, classic romance, perfect for anniversaries, birthdays, or a thoughtful surprise after a morning stroll through Carnaby Street. As a florist rooted in Soho, I picture this bouquet delivered to a flat overlooking Soho Square, bringing quiet celebration and a refined, floral presence to any domestic interior.
LOVE IN THE AIR
£64.00
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An elegant glass vase, tall and cylindrical, holds a thoughtfully arranged bouquet that glows softly in natural daylight, as though set near a bright window in a quiet side street off Soho Square. The eye is first drawn to the creamy white roses, each bloom fully open with petals that curl gently at the edges, creating a plush, romantic centrepiece. They are surrounded by a generous scattering of lavender and muted purple alstroemeria, some petals just beginning to part, others still held tightly in bud, their colours brushed with deeper purples and hints of green along the sepals. Tiny, airy clusters of white baby's breath drift between the main flowers like a fine mist, breaking up the larger shapes and adding a delicate, lace-like texture. The foliage is rich and varied, with broad, glossy green leaves and more slender stems providing structure and depth, giving the bouquet a rounded, balanced profile that feels both lush and controlled. Through the transparent vase, the neatly trimmed stems are clearly visible, aligned in a way that shows careful craftsmanship and consideration for how the bouquet looks from every angle. The mood is serene and hopeful, a gentle mix of white and soft purple that would bring comfort to a hospital bedside in nearby Fitzrovia, or quiet joy to a celebration dinner in a Soho loft. This is the kind of hand-crafted design you might order from a trusted local shop like Florist Soho for same-day delivery, a floral arrangement that speaks in soft tones of sympathy, admiration, or new beginnings without ever needing to say a word.
MAKE A WISH
£60.00
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An abundant bouquet of oriental lilies, captured against a clean white field, shows a harmonious pairing of pristine creamy-white blossoms and saturated fuchsia-to-magenta lilies that glow with velvety texture. The arrangement is dense without feeling cluttered: many lilies are fully open, their wide petals unfurling into trumpet-like and star-shaped forms that expose slender stamens and pollen-dusted anthers, while a number of buds remain gently furled, indicating freshness and staged bloom. The white flowers vary from pure ivory to a soft off-white with a hint of green or pale yellow at the throat, offering subtle tonal shifts that complement the deeper pink flowers, which often reveal paler veins and creamy centres for visual depth. Rich, lanceolate leaves in deep green weave through the display, their pointed shapes and glossy surfaces creating contrast and movement that lead the eye around the bouquet. A plain, clear glass vase anchors the composition at the bottom, letting the viewer see trimmed green stems and clear water - a quietly reassuring detail that signals careful handling. The bright, even lighting highlights the petal surfaces and the gentle sheen of the foliage while suggesting a faint, sweet fragrance reminiscent of spring mornings. As prepared by an experienced hand familiar with Soho's theatre rows and markets, this bouquet suits celebratory tables, opening-night bouquets, or sympathetic tokens; Florist Soho can hand-deliver similar arrangements across Carnaby Street, Shaftesbury Avenue, and nearby streets for same-day local care.
MARVELOUS BLOOMS
£63.00
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There is an intimate clarity to this arrangement: a hand-tied cluster of twelve or so creamy white roses surrounded by a halo of baby's breath (Gypsophila) set against a clean white field. Each rose displays petals that peel back in soft, velvety layers-some cups still holding the warmth of their centre, others opened fully to reveal creamy ivory depths-creating a natural rhythm across the bouquet. Interspersed among the principal blooms, the tiny cloud-like sprays of baby's breath introduce an airy, almost celestial texture that softens the silhouette and adds movement. Beneath the blossoms, a tapestry of green leaves-from saturated bottle green to a brighter lime edge-gives the design structure and depth; their glossy veins catch light and frame the flowers like a living border. The stems sit in a simple clear glass vase, the water level visible and the green stalks neatly trimmed, a straightforward detail that speaks to freshness and careful handling. In Soho this style is often chosen for after-show bouquets and intimate celebrations along Old Compton Street or after dinner in Golden Square; at Florist Soho we favour the balance of restraint and tenderness that this palette provides. The light scent is soft, a gentle whisper of rose with leafy green notes rather than a heady perfume, making the bouquet suitable for delicate settings-a bedside, a mantelpiece, or the small table of a sunlit flat off Dean Street. Overall the arrangement projects calm elegance, a considered gift that feels both like a quiet declaration and a gracious comfort.
MY ONLY
£70.00
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Seen from above with crisp studio lighting, this seasonal bouquet gathers the colours of late autumn into a tightly packed, exuberant whole. Several large, fully opened orange Asiatic lilies command attention at the heart, their smooth, trumpet-like petals unfurling with a glossy, satiny sheen, surrounded by many compact, lime-tinged lily buds that hint at unfolding life. Interspersed are cheerful Gerbera daisies in vivid orange and rich burgundy, their radial petals forming cheerful suns beside the lilies. Small, creamy white lisianthus blooms soften the palette with their layered, papery ruffles, while delicate clusters of purple-gray Astrantia thread a subtle, lacy texture through the mass of flowers. Deep, russet-brown lobed leaves - evocative of oak or fallen maples - are placed like little memories of the park underfoot, contrasting with bright green leaves that keep the arrangement lively and fresh. Against a pristine white backdrop, the colours are saturated and warm, evoking late-afternoon sunlight and the rustle of leaves underfoot. The bouquet looks freshly arranged, dense and tactile, each stem chosen for balance and movement. It's a design that reads as celebratory and comforting - ideal for a birthday, a harvest gathering, or to bring a piece of the season into a boutique on Berwick Street or a studio near Wardour Street with same-day delivery across Soho when needed.
NATURE'S PALETTE
£74.50
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An opulent cluster of deep crimson red roses, roughly twelve to fifteen stems, fills a rich ruby glass vase in a clean, white studio scene that lets the colours do all the talking. Each rose is at that perfect stage florists love: the buds fully opened into broad, velvety cups, yet still holding a strong spiral at the centre, suggesting they will last for days. The petals have a plush, almost fabric-like texture, layering over one another in intricate curls that invite the fingertips. Their intense red hue is warm and saturated, carrying all the visual drama and romance you might associate with a nighttime stroll through Soho's narrow streets. Surrounding and supporting the blooms, a plentiful collar of dark green foliage-likely ruscus or a similar leaf-adds a polished finishing touch. The leaves are thick, smooth, and glossy, with a deep emerald tone that contrasts beautifully with the roses and helps define the rounded, dome-shaped form of the arrangement. The vase is made of translucent red glass, gently curving in at the waist and flaring just slightly at the top, with a subtle ribbed or undulating surface that catches the light and creates small highlights along its sides. Its colour harmonises with the roses without overwhelming them, while the transparency hints at the stems within. The white background and even, diffused lighting create a crisp, contemporary look, enhancing every detail without distraction. The image conveys a sense of sincere, concentrated emotion-perfect for an anniversary dinner in a Soho townhouse, a proposal near Soho Square, or any London occasion where bold, classic red roses express admiration, passion, and enduring love.
PASSION STRUCK
£70.00
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A graceful bouquet of about a dozen creamy white roses, ringed with fine sprigs of lavender statice, is captured in soft natural light, creating a scene that feels both contemporary and romantic. The roses are full and rounded, each bloom at that perfect stage where the outer petals just begin to unfurl, revealing a plush interior that suggests depth and tenderness. Their colour is a warm ivory-white, with hints of pale cream that add dimension rather than starkness. Surrounding and weaving between these roses are clouds of tiny, lilac-purple statice flowers, each minuscule floret adding a sense of movement and lightness, like a gentle mist around the more solid rose heads. All of this is gathered into a tall, simple cylinder of clear glass, where the straight green stems and their neat cut ends can be seen resting in crystal-clear water, a visual reminder of freshness and careful preparation. The arrangement sits on a bright white surface, its simplicity echoing the clean lines and uncluttered style you might find in a modern Soho loft or gallery space off Dean Street or near Golden Square. The background is softly blurred, likely an indoor setting with daylight streaming through a nearby window, which caresses the petals and gives them a luminous, almost glowing quality. The overall mood is serene and polished, making this bouquet suitable for wedding breakfasts, intimate anniversary dinners, or a thoughtful delivery to a stylish office in W1. As florists used to working in the heart of Soho, we would see this as an ideal arrangement for someone who loves understated elegance and quiet, genuine sentiment.
PEARL MEMORIES
£60.00
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A lush, professionally arranged bouquet glows at the centre of the image, captured in soft, natural light that suggests a bright window in a calm Soho flat or studio. The flowers are gathered in a clear, subtly textured glass vase, its rounded shape grounding the composition while allowing the fresh green stems to show through the water. Dominating the arrangement are large gerbera daisies in vivid shades of deep fuchsia and magenta, their wide, open faces and dark central discs giving an energetic, modern feel. They are surrounded by generously petalled chrysanthemums, each bloom a blend of white and rich purple, with darker tips gently melting into pale centres that frame small yellow hearts of pollen. Threaded among these bold colours are creamy white roses, some fully open, others still in elegant bud, their smooth petals softening the palette and hinting at a gentle, classic romance. Tiny white flowers of baby's breath drift through the bouquet like a fine, floral mist, adding bounce and texture without overwhelming the main blooms. Deep green leaves cradle and support the flowers, fanning out here and there to create depth and movement. Around the neck of the vase, a rustic twine bow is tied neatly, from which hangs a small white gift tag printed with a pink rose motif and graceful lettering, suggesting a handwritten note for the recipient. The bright, slightly blurred white background keeps all attention on the vivid colours and textures, evoking the feeling of a cheerful bouquet just delivered to a townhouse off Soho Square or a creative office near Wardour Street, ready to celebrate a birthday, promotion, or spontaneous act of kindness.
PINK SWEETNESS
£55.00
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Viewed straight down against a bright white background, this rich fall bouquet captures the warmth of the season as if it were gathered from the borders of Carnaby Street and Old Compton Street. The composition is generous and circular, dominated by many large, fully bloomed roses whose petals shift from a gentle peach at the centre to coral and deep orange, with some outer petals edged in a rusty-red that suggests the turning leaves of late autumn. Nestled among the roses are bright clusters of Hypericum berries-vibrant lime-green or pale creamy-yellow-that add small, glossy orbs of contrast and playful punctuation to each visual pause. Green Trick dianthus appears like velvety moss, a lush textured filler that provides a lively, almost tactile counterpoint to the smooth rose petals. Layered foliage of rich, fresh green leaves creates volume and life, while dramatic, dark burgundy lobed leaves are placed thoughtfully to evoke the season's deepening tones and provide visual weight. The arrangement emits a soft, warm aroma-roses with a subtle woodland note from the mossy green-and the top-down perspective emphasises craftsmanship, balance, and density. This bouquet, created with Soho sensibility, works beautifully as a centrepiece for an intimate dinner near Piccadilly Circus, a seasonal gift collected from Berwick Street Market, or a welcoming display to brighten a foyer in a West End town house. It is offered with the attentive care of a local florist, and Florist Soho can arrange delivery across the neighbourhood for those seeking autumnal comfort at home.
PUMPKIN PIE
£64.50
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This elegant white bouquet celebrates simplicity and quiet optimism in every stem, staged against a crisp white background like a small gift from an early market stall near Berwick Street. The focal point is a dense spray of white, daisy-like chrysanthemums, their multiple narrow petals radiating from cheerful pale yellow centres to create a bright, composed surface. Interspersed among them are elongated, pale green-limned lily buds-some faintly striped-standing tall and promising future blossoms, a poised suggestion of unfolding beauty. Scattered through the larger flowers are delicate clusters of baby's breath (Gypsophila), their tiny white florets forming soft, cloud-like accents that give the arrangement air and movement. Rich, deep green leaves and stems provide contrast and sculpt the bouquet's silhouette, grounding the whites with verdant depth. The stems are gathered by hand and wrapped first in crinkled brown kraft paper for texture and warmth, then encased in clear cellophane that adds a glossy finish and protection; the wrapping is neatly tied at the base so the bouquet can be carried or set on a bedside table. The fragrance is understated-a clean green note with a whisper of floral sweetness-suitable for welcoming a new baby, marking a birthday, or offering comfort after a hospital visit. The overall impression is thoughtful and assured, the kind of arrangement a Soho florist would prepare for same-day delivery to nearby streets like Dean Street or Greek Street, asking only that the recipient enjoy the slow opening of the lilies over the next days.
PURE ELEGANCE
£65.00
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This bouquet reads like a small, effervescent celebration of pinks: three intense fuchsia Gerbera daisies open wide at the heart, their many petals and dark central discs providing crisp visual contrast. Interlaced among them are soft lavender-pink roses, their petals still echoing the tightness of fresh buds and unfolding with a velvety grace that tempers the Gerberas' punch. Little clusters of purple statice or limonium drift through the arrangement like confetti, creating delicate pockets of cool tone and fine texture against the broader floral forms. The foliage-large green leaves that suggest salal and the faintly aromatic grey-green of eucalyptus-encircles the flowers, giving the bouquet a generous, garden-harvest fullness and a subtle herbal freshness. The wrap is part of the presentation: a pale pink, matte tissue paper nestles the stems, while a translucent, slightly crinkled fuchsia-pink cellophane overlays it, catching light and reinforcing the pink theme with a slight glossy sheen. You can glimpse the clear glass vase rim at the bottom, confirming the bouquet is arranged for immediate display. The scent is quiet and inviting; roses offer a soft perfume while the green notes from foliage and gerbera bring a clean, uplifting breath. Ideal for birthdays, Mother's Day, or a spontaneous 'thinking of you', this composition reflects the care of a local florist who knows Soho's rhythms-from the bustle around Carnaby Street to the quieter corners near Golden Square-designed to arrive bright, fresh, and ready to make someone smile.
SORBET
£49.00
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In this clean, studio-style photograph, a dome-shaped bouquet of yellow, white, and fuchsia flowers is artistically arranged in a simple white cube box, placed against a seamless white background for a fresh, uncluttered look. The top of the arrangement glows with yellow chrysanthemums and clusters of small yellow roses, their gently curved petals overlapping like layers of satin, giving the piece a sunny, optimistic character that would feel entirely at home in a Soho loft or café corner. Intertwined with these golden tones are white daisy-like chrysanthemums with vivid green centres, their open faces creating a lively contrast, while fuller white chrysanthemums contribute a plush, cushiony texture that softens the overall silhouette. Sprinkled throughout the design are dramatic fuchsia and magenta chrysanthemums, some delicately tipped with lighter pink, providing a bold, modern splash of colour that recalls Soho's vibrant nightlife and colourful street scenes. The bouquet is grounded by deep green, glossy foliage that circles the base and peeks up between the blossoms, adding depth, structure, and a sense of natural freshness, as though the flowers had been gathered from a nearby park or hidden courtyard garden. The white cube container is deliberately understated, its minimalist style allowing the colours and forms above to take centre stage while also suggesting a practical, ready-to-deliver gift. The arrangement feels joyful and contemporary, ideal for a birthday surprise, a congratulations bouquet, or an uplifting "thinking of you" sent to a studio, office, or flat in Soho with same-day flower delivery from a local florist.
SPARKLING EYES
£50.00
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This image presents a generous bouquet of immaculate white lilies, arranged so the full, trumpet-shaped blossoms form a luminous cloud above a clear glass vase against a pristine white backdrop. Each bloom unfurls in layered, satiny petals-brilliant white at the edges, softening into a pale creamy yellow-green near the throat-creating depth and a gentle warmth within the otherwise cool palette. Several open flowers reveal slender stamens with light greenish-yellow filaments tipped by warm brown anthers; a fine dusting of pollen marks a few inner petals, giving authentic botanical texture. Dark, glossy, spear-like leaves are threaded through the massed blossoms, their deep green tones balancing and defining the bouquet's generous silhouette. The vase, glass and transparent, shows crisp water and neatly trimmed stems that travel down into the base, catching highlights from the studio lighting and lending a sense of life and freshness to the display. There is a hushed elegance to the scene-an aroma that hints of sweetness and a faint green freshness-and a compositional confidence that speaks to experienced handling. Envisioned in a small Soho studio close to Old Compton Street and Soho Square, this arrangement would be chosen for its purity and calm: appropriate as a sympathetic gift, a refined wedding element, or a quiet, uplifting present for someone who appreciates minimalist beauty. The description is intended to convey tactile impressions, scent suggestions, and the bouquet's poised, reassuring mood for anyone who cannot see the photograph directly.
STRIKING BEAUTY
£65.00
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On a sunlit corner of Wardour Street, Florist Soho offers a soft intimate floral moment: a round pastel pink gift box with a barely there matte texture sits in the lower portion of the frame inviting a gentle touch and a whispered promise of delight. The box's curved profile and the pink hue feel like a refined accessory on a Soho cafe table near Berwick Street Market and Old Compton Street. Inside a dense dome of 30-40 roses forms a warm heartbeat, the majority being bright yellow roses their petals still furled and exhaling a scent of sunshine and lemon zest that brightens the room even in a photograph, while deep purple or burgundy roses weave in for depth and evening elegance. The blooms are packed tightly creating a plush silhouette that overflows the box slightly, as if the bouquet cannot hold in its own joy. The overall impression is generous affection a personal touch perfect for birthdays anniversaries or a heartfelt note to a friend in Soho's lively neighbourhoods. The white background isolates the colour story letting the yellows glow against the purples and giving the gift a timeless premium feel. This piece showcases Florist Soho's craft the stems balanced the heads angled for maximum impact and a neat finish ideal for same day delivery across Soho Covent Garden and other West End streets.
SUNLIT BEAUTY
£110.00
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