CARNATIONS
Handcrafted by expert florists just steps from the bustling markets of Soho, this sophisticated bouquet is a visual and sensory feast. Plush carnations in shades of rich ruby red, powdery pink, and ivory white are gathered tightly together, their frilled petals overlapping, creating a voluptuous and harmonious composition. Pops of pure white baby's breath intermingle among the blossoms, lightening the arrangement with airy, star-like accents reminiscent of a soft drizzle over Carnaby Street. Resting inside a simple, rounded glass vase, the elegantly clustered stems are subtly revealed beneath the water's surface, lending a sense of grounded balance to the buoyant display above. The bouquet is captured from overhead, its near-spherical silhouette radiant against a pure white field, each petal and floret highlighted with clear, even lighting. The mood is joyful, thoughtful, and quietly luxurious-ideal for celebrating meaningful milestones, marking a birthday with a flourish, or sending love to someone special in Soho. Every aspect, from the meticulous colour placement to the textural interplay, speaks to the local commitment and creativity that define Florist Soho's reputation for unforgettable floral gifts.
WARM WISHES
£55.00
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In this dramatic floral composition, passionate red roses intertwine with opulent purple peonies, creating a bouquet that feels perfectly at home in the creative energy of Soho. The roses are at their most expressive stage, fully open with layers of velvety petals that curve outward like soft, rich waves of colour. Between them, the peonies rise in rounded clusters, their many ruffled petals overlapping to form plush, full blooms that lend a sense of abundance and softness. A bed of greenery encircles the flowers, with deep green leaves that are smooth, slightly glossy, and gently arching, adding a fresh, garden-like quality to the arrangement. Tall strands of eucalyptus emerge from the foliage, their slender, silver-green leaves introducing a cooler tone and vertical movement, suggesting a subtle, aromatic freshness that contrasts beautifully with the sweetness of the roses. Everything is gathered in a straightforward clear glass vase, where the green stems are visible through the water, crossing and aligning in a calm, orderly pattern that grounds the lushness above. Natural light or perhaps a nearby window seems to illuminate the bouquet, making the reds glow warmly and the purples appear rich and velvety, much like artwork highlighted in a Soho studio or boutique. The overall impression is one of confident elegance and heartfelt sentiment, well-suited for romantic gestures, milestone birthdays, or celebrations of success. Delivered across Soho and the surrounding streets, this bouquet would transform a sideboard, desk, or dining table into a focal point of colour and emotion, an everyday space suddenly charged with beauty and intention.
CHERRY SWEET
£60.00
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A richly layered bouquet of red and white flowers stands in a clear glass vase, sharply defined against a pure white background as if displayed in a Soho studio. Deep, velvety red roses form the anchors of the arrangement, their petals folding tightly inwards or just beginning to open, giving a sense of depth and quiet emotion, like a whispered declaration of love on a side street off Oxford Circus. Around them, clusters of crimson red carnations add volume and movement, their ruffled petals forming soft waves that catch the light and create shadows within the arrangement, intensifying the sense of texture. Interlaced through these vibrant reds, delicate sprays of white baby's breath weave a gentle veil of brightness, their tiny blossoms standing out like twinkling points of light, bringing balance and calm. Dark green rose leaves and cool-toned eucalyptus foliage punctuate the bouquet, the eucalyptus' round, silvery-green leaves adding a contemporary edge that feels at home in the creative, design-conscious atmosphere of Soho. The overall shape is that of a smooth, rounded dome, densely filled yet thoughtfully composed so no single flower is lost, suggesting the practiced touch of a florist accustomed to preparing pieces for local offices, boutique hotels, and intimate venues. The cylindrical glass vase, with a slightly flared top and sturdy base, reveals neatly trimmed stems submerged in clear water, reinforcing a sense of freshness and professional care. The red and white palette speaks strongly of love, passion, and celebration, making this arrangement ideal for anniversary surprises, Valentine's Day deliveries across Soho, or as a comforting, romantic presence in a stylish city flat.
MY SWEETHEART
£65.00
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Presented in a petite round gift box, this exuberant bouquet captures a feeling of instant cheer suitable for birthdays, get-well wishes, or a spontaneous 'thinking of you' in the heart of Soho. The arrangement forms a lush, dome-shaped cluster with voluminous periwinkle-blue hydrangeas as its foundation; their tiny florets, threaded with hints of pale blue and white, create a soft, cooling texture beneath the more sculptural blooms. Two large, ruffled yellow carnations occupy the visual center, their layered petals curling and catching light like sunlit tissue, radiating warmth and optimism. On the left a saturated magenta-fuchsia carnation injects playful energy, while a velvety crimson carnation on the right supplies a counterpoint of depth and sophistication. Bright, slender green foliage is tucked throughout to break the colour fields and introduce crisp natural lines. The box - a smooth lemon-yellow cylinder - is decorated with irregular pastel polka dots in soft blue, pale pink, and mint green, some with tiny white speckles, a whimsical detail that ties the palette together and evokes springtime markets such as nearby Kingly Court and Carnaby Street. The scent is quietly floral, the textures tactile: ruffled, fluffy, and gently cradled by the paperboard container. As a Soho florist I imagine this arriving at a flat above a theatre on Shaftesbury Avenue or resting on a shop counter on Greek Street - a carefully curated gift that looks handcrafted yet effortlessly joyful. Available for local delivery across Soho and surrounding streets, it reads as a considered, bright token of affection.
CARIBBEAN ESCAPE
£50.00
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Set against a pure white studio backdrop, a romantic bouquet and coordinating balloon are arranged side by side, capturing the rich, modern feel of a Soho celebration in shades of purple, cream, and fresh green. At the centre of the bouquet, creamy white roses stand tall, their tightly furled petals spiralling inward to soft points, each bloom looking freshly cut and cool to the touch. Woven around and between them are generously sized carnation heads in deep magenta and burgundy tones, their frilled, layered petals lending a velvety texture that brings warmth and intensity to the arrangement. Interspersed are white alstroemeria, or Peruvian lilies, whose long petals are delicately striped and lightly speckled with reddish-brown markings, adding fine, almost calligraphic detail that catches the eye like signage along Soho's side streets. Surrounding the flowers, a collar of lush green foliage, with some leaves edged in cream, frames the bouquet, echoing the planted corners you might glimpse in nearby Soho Square. The stems are expertly wrapped: first with a crisp sheet of white paper that slices across the base at an angle, then with a translucent purple cellophane that crinkles gently and rises in loose, glowing folds around the blooms, giving the whole design a luminous halo. A narrow bright green satin ribbon secures the base, tied into a tidy bow and holding a small rectangular light brown tag, perfect for a personalised message from one loving partner to another. To the right of the bouquet rests a small, round metallic purple foil balloon with a scalloped rosette edge. Its central lighter lilac disc bears the words "To Loving Partners" in elegant pink script, while a jagged-edged rainbow holographic sticker at the lower left adds a subtle, iridescent sparkle. The ensemble feels like a thoughtful gift crafted by Florist Soho, ideal for marking relationship milestones, anniversaries, or a spontaneous romantic gesture after a night out around Shaftesbury Avenue or Old Compton Street.
LOVING PARTNERS BOUQUET
£67.00
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A beautifully balanced bouquet stands out crisply against a pure white background, as if freshly photographed on a studio table just a short walk from the bustle of Soho's theatres and cafés. The flowers are gathered in a rounded, hand-tied cluster at the top, creating a generous, domed silhouette that slowly tapers into the wrapped stems. Creamy white roses sit at the core, their petals unfolding in neat whorls that feel both timeless and serene, evoking the gentler side of the city. Interlaced with them are deep magenta and vivid fuchsia carnations, each bloom densely packed with frilled petals that add movement and lush texture, their rich tones echoing neon lights and late-night galleries. Threaded through the arrangement, white alstroemeria offer a lighter, more intricate note; their slim petals are marked with fine, painterly streaks of pinkish-red and delicate speckles, drawing attention to the dark stamens at the centre. Fresh green foliage surrounds and supports the blossoms, with glossy leaves and sporadic variegated edges filling gaps and providing a vibrant, natural contrast that softens the stronger colours. The stems are nestled in careful wrapping: an inner layer of crisp white paper creates a clean collar that rises snugly around the base of the flowers, complementing the background and making the colours appear even more saturated. Draped over this is a translucent sheet of purple cellophane or tissue, softly crinkled and pleated so that it shimmers and catches the light, adding a gentle sense of depth and celebration. At the base, an iridescent lime-green satin ribbon is tied into a neat bow, securing the wrapping with a modern flourish. A small rectangular kraft-style tag hangs from the ribbon, inviting a handwritten sentiment-perhaps a simple "thinking of you" or a bold "congratulations" for a performance or opening night near Soho. The entire arrangement radiates warmth, creativity, and an easy sense of occasion, ideal for same-day delivery to studios, offices, and homes across the area.
BLACKBERRY FUSION
£55.00
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Set against a pure white backdrop, this hand-tied bouquet takes on an almost luminous quality, as if caught in a shaft of gentle morning light over Soho's narrow streets. At the centre, large cream-coloured roses open in elegant spirals, each silky petal curving softly outward to create a feeling of calm romance. Surrounding them, clusters of pink spray roses bring contrast in scale, their small buds and partially open blooms lending a sense of movement and gentle progression, like moments unfolding across the day. Here and there, vivid pink gerbera daisies break through the pastel tones, their flat, radiating petals and dark central discs creating bold focal points amid the softer textures. Nestled alongside, pale pink carnations provide much of the bouquet's fullness; their ruffled, feathery petals layer into one another, suggesting both abundance and a hint of nostalgia. Between the larger blossoms, white alstroemeria emerge on slender stems, each bloom marked with fine reddish speckles along the inner petals, adding an element of quiet intricacy. Delicate sprays of baby's breath weave throughout, its tiny white flowers catching the light and lending the arrangement a gauzy, cloud-like softness. Fresh green foliage peeks out from within, framing the pastel blossoms and enhancing their freshness, like leaves glimpsed between urban gardens and courtyard planters. The stems are gathered tightly at the base and carefully tied, revealing the precision and artistry of an experienced florist. The mood of the bouquet is tender, uplifting, and versatile-perfect for sending congratulations, gentle sympathy, or a spontaneous "thinking of you" to someone living or working around Soho, Fitzrovia, or the nearby theatre district.
AMALFI LOVE
£59.00
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Bathed in soft, natural light against a brilliant white background, this hand-tied bouquet reads like a captured slice of sunshine crafted for the Soho neighbourhood. At its heart sit several luxuriant roses in vivid orange and glowing golden-yellow, their spiralling petals opening to reveal warm, honeyed depths. Surrounding them, abundant coral and peach carnations bring a wonderfully ruffled, tactile density that invites the fingertips to explore their frilly layers. Cheerful gerbera daisies in gentle peach and apricot tones lift the arrangement with broad, flat faces and subtle greenish centres, providing a playful counterpoint to the roses' classic form. Interspersed are tiny white accent flowers-little freesia-like sprays or waxflower-that add crisp highlights and small, bright breaths of contrast. Sprays of light green, astrantia-style filler and feathery foliage create pockets of air and delicate texture, while silvery eucalyptus leaves with their rounded shapes weave through the blooms, softening the palette and imparting a cool, aromatic note. The stems are tightly gathered and bound at the base in a traditional hand-tied manner, ready for a vase on a Soho dining table or dispatched as a treat to a friend near Dean Street or Carnaby Street. A florist's hands would note the scent balance-the roses' heady sweetness mingled with the cleansing, leafy green-making this bouquet equally suited to celebrations, thank-you gifts, or simply brightening a home with seasonal charm and professional finish.
BRIGHT KISS
£55.00
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A lush, rounded bouquet of yellow, white, and green flowers sits confidently in a clear square glass vase, its clean lines softened by a profusion of petals and foliage. The arrangement is photographed against a plain white background, allowing its colours and textures to echo the lively yet polished character of Soho. At the heart of the design are radiant yellow roses, some tightly furled and others fully open, their velvety petals layered in concentric circles like miniature suns. They are accompanied by smaller yellow spray roses, whose clusters of blooms add fine detail and a sense of abundance, much like blossoms tumbling from a market stall on Berwick Street. Nestled among them are white pompom chrysanthemums and other densely petaled white flowers, rounded and cushioned, bringing volume and a gentle, soothing balance to the brighter tones. Bright lime green button chrysanthemums pop up like little spheres, while larger, pale-green frilled blooms-reminiscent of green carnations or special green chrysanthemums-soften the composition with their ruffled edges. A mix of lush foliage wraps around and between the flowers: deep-green leaves, airy fillers, and distinctive variegated leaves edged with creamy white create depth and a feeling of freshness. Tiny white star-like filler flowers are woven throughout, adding sparks of lightness. The vase itself is partially wrapped at the middle with a rustic band of woven natural material, overlaid with a vivid lime ribbon, a detail that cleverly mirrors the green accents in the bouquet. The overall mood is cheerful yet calm, like a quiet moment in a Soho courtyard on a bright morning. This arrangement would sit beautifully on a reception desk, in a studio near Oxford Street, or on a dining table at home, marking everything from birthdays and new jobs to simple gestures of appreciation.
FRESH BLOSSOM
£64.50
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The photograph shows a romantic, colour-rich bouquet styled in a way that feels perfectly at home in a chic Soho loft or a cosy café table. The arrangement is nestled in a modern square glass vase, clear enough that you can see the carefully aligned stems and the clean water they stand in. Wrapped around the base of the vase is a white band printed with repeating red hearts and the phrase "all my love," making the bouquet appear like a complete gift, ready to send as an anniversary surprise, a birthday treat, or a spontaneous gesture of affection. The main impact comes from the flowers themselves: large roses in shades of deep fuchsia and magenta mingle with softer, blush-pink blooms, their velvety petals layered densely so they look almost touchable. Around them, frilled carnations in coral and peach-pink tones add volume and a slightly playful softness, their ruffled edges catching the light. Threaded throughout are daisy-style chrysanthemums in lavender and light purple, each one featuring a bright green centre that adds a fresh spark of colour, reminiscent of modern floral displays seen in galleries and boutique windows around Soho. Creamy white carnations and petite white mums introduce moments of calm brightness, helping to keep the overall arrangement light and uplifting. A generous collar of greenery frames the bouquet, including rounded, silvery eucalyptus leaves and deeper green foliage, with the occasional reddish-brown leaf adding a warm, romantic undercurrent. The composition feels full and carefully balanced, with a sense of movement as blooms and leaves arc gently outward. In the bottom right corner of the image, an orange circular badge with bold white letters reads "VASE INCLUDED," making it clear that this is a complete, ready-to-display design, perfect for doorstep delivery to studios, offices, and homes throughout Soho.
LOVE WHISPER
£60.00
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Against a bright white background that feels as clear as a gallery wall off Carnaby Street, a carefully crafted bouquet is displayed, the flowers fanning out in an elegant, hand-tied spiral. At its heart, full-bloomed garden roses in blush and dusty mauve unfurl in gentle, rounded layers, their soft curves evoking quiet romance amidst the energy of Soho. They are surrounded by generous carnations with beautifully ruffled petals, each bloom shifting from creamy pale pink to richer rose and fuchsia at the edges, creating waves of texture that feel plush and inviting. Threaded through is a cooler, urban note: deep indigo and royal blue flowers, some still in tight, tulip-like buds, others open with striking dark centres like the prominent anemone near the front. These blues slice through the pinks like confident brushstrokes, giving the arrangement a contemporary edge. Delicate spires of lilac and pale lavender stock rise lightly above the rounded forms, their tiny blossoms adding airy volume and suggesting a whisper of powdery fragrance mingling with sweetness. All of this rests in a bed of fresh foliage, with glossy dark green leaves and rounded, silvery eucalyptus bringing structure and a suggestion of clean, menthol-green scent. The stems at the base are neatly gathered and visible, a sign of a freshly made bouquet, ready to be delivered from a local Soho florist to a flat above a busy street or a quiet workspace tucked behind the theatres. The balance of romantic tones and bold accents makes this arrangement ideal for birthdays, artistic celebrations, or simply sending a calming moment of beauty into the heart of the city.
NOBLE BEAUTY
£67.00
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