Soho Balloons & Flowers – Florist Soho’s Local Joy

Welcome to Florist Soho, your go-to local florist for stunning flowers, bespoke bouquets, and celebratory balloons in the heart of Soho. Our experienced team lives and breathes floral creativity, crafting hand-tied bouquets and playful balloon arrangements for every occasion, from birthdays to just-becauses, right here amongst the vibrant energy of Wardour Street, Soho Square, and the iconic Carnaby Street.

With deep roots in the community and a true passion for flowers, we guarantee quality and freshness—whether you pop into our local shop for friendly advice or prefer to order online for doorstep convenience. Enjoy reliable same-day delivery across Soho, as well as neighbouring favourites like Covent Garden, Marylebone, and Fitzrovia—with orders accepted until 3 PM.

  • Handcrafted bouquets & modern balloon gifts
  • Expert flower care and passionate local service
  • Serving Soho, Covent Garden, Marylebone & Fitzrovia

We’re proud to be recommended by Soho locals, business owners, and visitors alike. It takes trust, skill, and a true sense of style to be your chosen florist—and we’re always here to brighten your week, and your loved one’s day. Choose Florist Soho for memorable blooms, heartfelt advice, and prompt same-day delivery in and around Soho. Order online today and let us create something beautiful for you!

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Balloons & Flowers
A joyful birthday scene unfolds in this image of a luxury bouquet and balloon pairing, the kind you might have delivered to a cosy restaurant table off Carnaby Street in Soho. The arrangement is anchored in a tall, clear glass vase, its transparent sides revealing neatly gathered stems and water that catches the light. Around the mouth of the vase, layers of pale pink, semi-transparent cellophane billow softly, framing the flowers like a delicate, pastel cloud. Dominating the composition are generous gerbera daisies in rich shades of fuchsia and magenta, each bloom with a striking dark, almost black center that draws the eye inward. Scattered among them are dainty blush and rose-pink roses, from tight, conical buds to gently opening blossoms, suggesting movement and time as they slowly unfurl. Threads of deep purple filler flowers, likely statice, weave in and out, adding layers of colour and a slightly wild, textural contrast to the smooth rose petals and broad, glossy green leaves. The foliage fans outward in varying tones of fresh green, giving the bouquet a full, uplifting silhouette. Tied around the vase neck is a piece of rustic twine, from which hangs a small, off-white tag stamped with a subtle rose emblem, hinting at a carefully curated, high-quality gift. To the lower right, partially overlapping the flowers, floats a round foil "Happy Birthday" balloon. Its white, speckled background is bright and modern, scattered with colourful stylised flowers and circular motifs in yellow, turquoise, lime, pink, and purple. Across its centre, playful pink script spells out "happy birthday," echoing the laughter and good wishes the bouquet is meant to convey, as soft daylight from an unseen window bathes the whole Soho-inspired setting in a welcoming glow.
SORBET & BALLOON
£73.00
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Bathed in soft, natural light, this joyful birthday bouquet is presented in a clear glass vase whose slightly wider base reveals tidy green stems and refreshingly clear water, signalling freshness and careful conditioning. The focal point is a generous grouping of soft pink roses, their petals layered from pale blush to a more saturated pink that suggests both romance and celebration. Interspersed among the roses are pale pink Gerbera daisies with broad, ray-like petals and subtle buttercream-yellow centers, offering a playful counterpoint to the roses' elegance. Bright clusters of purple statice or limonium are woven through the arrangement, introducing a textured, almost architectural element that makes the composition read as richly dimensional. Small white filler blooms and glossy deep-green foliage-leaves of different shapes and sizes-frame and support the bouquet, creating fullness and movement. Nestled at the base, to the right, a metallic cake-shaped 'Happy Birthday' Mylar balloon gives the arrangement a modern, festive twist: white frosting, a wavy blue icing border, multicoloured sprinkles in red, yellow, blue and green, and four striped candles-purple, red, orange and blue-each with a tiny yellow flame. The playful lettering of "Happy Birthday" sweeps across the balloon in bright colours while a small 'KALEIDOSCOPE' mark is visible at the bottom. Crafted with neighbourhood spirit, this design is the kind of thoughtful gift Florist Soho prepares for deliveries around Kingly Court, Regent Street and the theatres near Shaftesbury Avenue, perfect for surprising friends and colleagues with a burst of colour and gentle floral scent.
PINK DAZE & BIRTHDAY BALLOON
£70.00
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In this studio-style image, a hand-tied bouquet of gerbera daisies radiates cheerful energy, as if it has just arrived from a friendly florist near Oxford Circus. The arrangement, positioned upright in a clear glass vase, showcases large, perfectly opened flower heads in three striking colours: bright, lemony yellow, vivid tangerine orange, and deep magenta with a near-fuchsia intensity. Each bloom displays the familiar gerbera form-layers of smooth, evenly spaced petals surrounding a darker central disk, giving each flower a lively, expressive face. The petals look soft and lightly satiny, catching the light in gentle highlights, while fresh, dark green leaves weave between the blossoms, adding lush texture and depth. Wrapped around the gathered stems is a coat of rustic brown kraft paper, its slightly crinkled surface lending a relaxed, market-style charm that suits Soho's creative side streets. Encasing this is a layer of glossy clear cellophane, which adds a modern, protective sheen and suggests the bouquet is ready to be carried through busy London pavements. A loop of natural-coloured twine is tied snugly around the stems, its simple bow reinforcing the sense that this is a carefully prepared, hand-crafted gift. The tall, cylindrical vase holds clear water, through which the straight green stems are visible, reinforcing the impression of freshness and care often associated with same-day flower delivery in central London. To the lower right of the arrangement sits a round white helium balloon that leans slightly toward the flowers. It's decorated with scattered metallic gold and pink dots and tiny hearts, as if dusted with confetti after a celebration. In the centre of the balloon, the tender message "best Mum" appears in sweeping pink script, instantly revealing the bouquet's purpose. Together, the colourful gerberas and joyful balloon conjure the feeling of a thoughtful surprise for a much-loved mother in Soho, perfect for Mother's Day, a special birthday, or an everyday thank you.
SUNNY GARDEN & MUM BALLOON
£65.00
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This image captures a joyful maternity bouquet and balloon gift, photographed against a clean, white background that lets every colour sing. At the heart of the arrangement are bold fuchsia pink gerbera daisies, their dark central discs anchoring rings of bright, uniform petals that create a striking, contemporary feel. Woven around them, blush and pastel pink roses provide contrast and softness; some blossoms are tightly furled, while others are partially open, their layered petals creating a rich, velvety texture that seems almost touchable. Threaded throughout the bouquet are dainty clusters of purple filler flowers, likely statice or limonium, whose tiny blossoms add a light, airy texture and a cool lavender accent against the warmer pinks. Fresh green foliage peeks through at every angle-slim leaves arching gracefully, broader leaves offering a glossy backdrop-so the bouquet feels lush and balanced, like something hand-crafted in a Soho studio close to Shaftesbury Avenue. The stems are wrapped in multiple shades of pink tissue paper, from bright candy tones to soft pastels, gathered into a voluminous, ruffled collar and finished with a layer of clear, reflective cellophane that glows subtly in the light. At the front, a round pink foil balloon with a delicate scalloped edge commands attention. Its surface is decorated with whimsical white polka dots, and the words "Mum to Be!" are written in flowing white script, with a tiny heart motif beneath the text that adds a sweet, personal note. The composition suggests a gift chosen with care, perfect for a baby shower in a Soho loft, a celebration near Piccadilly Circus, or a doorstep surprise arranged through Florist Soho for someone awaiting the arrival of their little one.
MUM TO BE
£60.00
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Against a bright white backdrop that recalls the clean lines of a Soho studio, a celebratory new baby girl gift arrangement is carefully composed. At the heart of the image stands a tall, square light pink gift box, brimming with a generous bouquet that looks freshly prepared by an expert florist familiar with the rhythm of nearby streets like Wardour Street and Old Compton Street. Rising from the box, a bright pink gerbera daisy sits centrally, its petals perfectly spaced and slightly curved, radiating a sense of uncomplicated joy. Around it, white chrysanthemums gather in soft clusters, their layered petals building a plush base of creamy texture. Interwoven among them, light pink and white speckled alstroemeria lilies open delicately, their slender petals revealing fine streaks of colour that give the arrangement a painterly quality. A closed yellow lily bud peeks above the other blooms, a quiet symbol of growth and new life. Nestled further in, lime-green button flowers add a fresh, contemporary pop of colour that contrasts beautifully with the whites and pinks. Threads of deep red hypericum berries appear like small, glossy beads, adding richness and a feeling of abundance. The bouquet is framed with a mix of dark green leaves and airy fern fronds, which soften the outline and evoke the feeling of a walk through a tucked-away garden square on a calm afternoon. All the stems are wrapped in pale pink tissue and clear cellophane, hinting at the bouquet's freshness and care, before being secured snugly in the pastel box. To the right, a metallic foil balloon in the playful shape of a baby pram floats, its hot pink body and purple hood shining under the light. The purple wheels, decorated with colourful spokes, and the bold yellow and green "It's a Girl!" lettering, surrounded by tiny hearts, reinforce the celebratory message. Together, flowers and balloon form a heart-warming visual perfect for baby showers, maternity ward visits, or welcoming a newborn daughter into a Soho home.
NOTHING LIKE PINK & BABY GIRL BALLOON
£60.00
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A bright, joyful arrangement crafted with the care of a local Soho florist: round, abundant white roses sit at the heart, surrounded by elegant white lilies-some in tight bud to suggest new beginnings-and generous white chrysanthemums that give weight and softness to the bouquet. Punctuating the gentle palette are vivid electric-blue chrysanthemums and clusters of periwinkle or lavender hyacinth-like florets, their bell-shaped forms lending texture and a cool, refreshing contrast. Broad green leaves and feathery fern fronds fold around the flowers, offering both structure and a dewy, garden-fresh scent. The bouquet is presented in a sturdy matte royal blue rectangular box, the base neatly wrapped in crinkled cream tissue that rustles softly when lifted. Beside the flowers, a light-blue foil baby-pram balloon floats with darker blue trim, dotted wheels and heart motifs; "It's a Boy" arcs across the carriage in playful yellow and green lettering, making the occasion unmistakable. From the Florist Soho workshop just off Dean Street to delivery routes around Carnaby and Wardour Street, this set is meant for welcoming a newborn at hospital bedside, for a shower table or as a cheerful homecoming gift. The overall impression is celebratory yet refined-the cool blues balanced by warm white blooms and the tactile craftsmanship of a bouquet wrapped and presented by hand in central London.
SEA PEARL & BABY BOY BALLOON
£67.00
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This image captures a thoughtful Father's Day tribute arranged against a clean white background, featuring a full hydrangea bouquet paired with a bright "For the BEST DAD EVER!" foil balloon. The bouquet dominates the upper left, rounded and abundant, as though freshly tied in a Florist Soho workshop just off Oxford Street. At the centre, large creamy white hydrangea heads create a soft, voluminous focus, their numerous tiny petals forming plush, cushion-like spheres that look almost weightless. Surrounding these central blooms, light blue hydrangeas curve along the left and upper sections, introducing a tranquil, cooling tone, like a breath of fresh air after a busy stroll through Soho's lively streets. Vivid lime green hydrangeas are tucked at the lower left and near the top right, providing a sharp, zesty contrast that enlivens the whole design. Threaded between the hydrangea heads are sprigs of silvery eucalyptus with rounded leaves and deeper-toned greenery, which add depth, texture, and a naturally soothing presence, hinting at the gentle fragrance one might notice when stepping into a local flower shop. The stems are visible at the base, straight and neatly gathered, indicating a carefully hand-tied bouquet ready for delivery across Soho. To the lower right of the flowers, partially overlapping, sits a shiny, round foil balloon. It features a bright white central panel framed by horizontal black and white stripes at the top and bottom, lending a fun yet slightly sophisticated edge. In the middle, the phrase "For the BEST DAD EVER!" is written in bold, mixed fonts, with "BEST" and "DAD" formed from colourful patterned letters in reds, greens, teals, and black. A small "No. 1" rosette graphic nestles near the word "BEST," while scattered stars and tiny confetti-style dots in yellow, teal, red, and black surround the message. The balance of cool hydrangea tones and upbeat balloon design makes this image ideal for representing Father's Day gifts, birthday surprises, or simple gestures of appreciation for dads throughout Soho.
BEST DAD EVER EUPHORIA
£70.00
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A cheerful, thoughtfully composed gift: several full, peachy-orange roses take centre stage, their petals spiralling outward with a velvety softness that suggests the quiet perfume of a well-tended garden. Golden-yellow gerbera daisies intersperse the roses, opening like little suns and providing bright focal points; their deep, dark centres give the arrangement lively contrast. Rich burgundy carnations, densely ruffled, add a plush, romantic weight beneath the lighter blooms, while delicate white alstroemeria with their slender, freckled petals bring a refined air and a whisper of texture. Lush green foliage-broad glossy leaves and feathery sprigs-wraps the bouquet and gives it structure, the kind of layering an experienced hands-on florist uses to balance colour and form. Everything sits in a simple clear glass vase; the water and the neatly trimmed stems are visible and hint at garden-fresh sourcing and careful conditioning. To the bottom right, a round white Mylar balloon playfully overlaps the vase: dotted with gold and fuchsia polka dots and tiny hearts, it carries the handwritten phrase "best Mum" in lively hot-pink script, lending a personal, celebratory note. I prepared similar arrangements for neighbours around Dean Street and Carnaby, and Florist Soho offers local delivery across Soho and surrounding streets for occasions from Mother's Day to birthdays. The overall effect is both elegant and joyful-a present that looks as if it was made to be handed over with a smile and a hug.
BEST MUM AWARD
£65.00
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A thoughtful, encouraging composition captured on a crisp white field: to the left a lush bouquet rests in a clear glass vase tied with rustic twine, the sort of artisanal finish I often add at Florist Soho before a local delivery. The blooms are a soft chorus of colour - powdery light pink roses with petals unfurling like silk, warm peach-orange Gerbera daisies with rich dark brown centres, and clusters of tiny white and lime-green chrysanthemum florets that lend a bright structural energy. Dainty sprays of Gypsophila weave through the arrangement like airy lace and the dark green foliage provides shadow and depth, making each blossom read distinctly from across a room. The tactile mix of velvety rose petals, the firm discs of Gerbera, and the airy, feathery baby's breath creates a bouquet you can almost smell-subtle rose perfume warmed by fresh green stems.On the right and overlapping the vase, a shiny silver foil balloon proclaims "Good Luck!" in large, bouncy, multi-coloured type. The word "Good" is rendered playfully, the two o's replaced by bright yellow smiley faces - one winking, the other sticking its tongue - lending a wink of encouragement. The balloon's metallic sheen is scattered with colourful hearts, stars and tiny abstract shapes in blue, pink, yellow and green; a small KALEIDOSCOPE logo anchors the bottom edge. I imagine this pairing arriving for a friend heading to a new job near Covent Garden or a student leaving for an interview on Greek Street-cheerful, local and full of good intent.
GOOD LUCK COMBO
£60.00
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Set against a bright white, gallery-like backdrop, this image features a carefully crafted silver anniversary gift that would feel right at home in a chic Soho loft. On the left, a substantial hand-tied bouquet overflows with white daisy chrysanthemums, each bloom perfectly opened, its yellow centre adding a subtle warmth to the otherwise cool palette. The petals form neat, layered circles that create a sense of fullness and texture, underlining the care and precision of an experienced florist. Rising through this base of daisies are several elongated white lily buds, still mostly closed and lightly veined with soft green along the edges, suggesting tender new beginnings even after many shared years. Between them, feathery sprigs of white gypsophila drift like mist, softening transitions and filling the arrangement with a gentle, romantic lightness. The bouquet is framed by deep green leaves that arc naturally around the flowers, recalling the leafy corners and hidden courtyards scattered through Soho's back streets. The stems are wrapped in a layer of clear cellophane that adds a subtle sheen, then enveloped in natural brown kraft paper, folded into clean lines and gathered tidily at the bottom to form a comfortable handle. To the lower right, partially overlapping the bouquet, a round metallic silver foil balloon adds a festive yet tasteful note. Its surface bears a richly detailed scroll and floral pattern in a darker silver, catching reflections like the front of a polished shop window. At its centre, "25th" is written in graceful, script-style lettering, while the faint phrase "Happy Anniversary" repeats in the background in light grey, giving depth without overwhelming the design. The overall impression is one of understated luxury and enduring affection, perfectly suited to marking a silver wedding anniversary in the heart of the city.
HAPPY 25TH ANNIVERSARY
£60.00
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A joyous centenary celebration is captured in this image, where a lush bouquet and a striking "100" balloon stand out crisply against a clean white background, reminiscent of a special delivery heading to an apartment near Soho Square. On the left, a contemporary cylindrical vase in muted blush pink, finished with fine ribbing and a soft matte texture, anchors the design. From it spills a luxurious arrangement of fresh blooms, crafted in a harmonious palette of pinks, purples, greens, and white. Towering gently above the rest, pink Oriental lilies provide a dramatic focal point; some are fully open, displaying star-like petals and long, graceful stamens, while others remain in bud, adding height and a sense of unfolding celebration. Surrounding these lilies are clusters of roses in light blush and dusty mauve, their velvety petals forming layered rosettes that evoke romance, gratitude, and enduring love. Threaded throughout are deep purple lisianthus, whose rich tones add depth and sophistication, and delicate lavender asters dotted with tiny yellow centres, bringing an airy, daisy-like charm. Pops of lime-green button chrysanthemums appear between the softer colours, their rounded form and intricate texture contributing a playful contrast, much like the lively mix of shops and cafés along nearby Carnaby Street. Fine sprays of white baby's breath float between the larger blossoms, giving the bouquet a softly diffused, cloud-like appearance. Supporting foliage in varied shades of green frames the arrangement, enhancing its fullness and garden-fresh look. To the lower right, partly overlapping the base of the bouquet, a round, metallic foil balloon gleams. Its entire surface is sprinkled with colourful confetti dots in red, orange, yellow, green, blue, and purple, and at its centre sit bold white numerals "100," rendered with a slight shadow that makes them stand out clearly. The overall impression is one of festive pride and heartfelt appreciation for a century of life, perfect for marking a 100th birthday or a centenary anniversary in Soho.
100 YEARS YOUNG
£65.00
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