CHRYSANTHEMUMS
Picture the adventurous spirit of Soho distilled into a bouquet: pastel tones of peach roses and lively gerbera daisies, artfully mixed with sprays of baby's breath and white chrysanthemums by local hands. The roses sit at the heart-plump, softly spiraling, evoking romance and the quiet confidence of a trusted Soho florist. Two vibrant peach gerberas invite a bold, contemporary feel, their deep brown centers anchoring the arrangement. Airy clouds of baby's breath drift among crisp white chrysanthemums, the latter's lime-green centers pulsing with the same energy that fills the cafes and galleries just beyond Oxford Street. Glossy green foliage adds a touch of urban garden freshness, while all the blooms are showcased in a cylindrical glass vase, its subtle texture playing with the light. A rustic band of raffia ribbons the vase, attached to a simple tag-a canvas for your message, no matter the occasion. Whether to offer congratulations, romance, or gentle encouragement, this bouquet embodies the style and sentiment of Soho, ready for same-day delivery across the area's bustling streets.
CANDY CRUSH
£55.00
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In this clean, studio-style photograph, a dome-shaped bouquet of yellow, white, and fuchsia flowers is artistically arranged in a simple white cube box, placed against a seamless white background for a fresh, uncluttered look. The top of the arrangement glows with yellow chrysanthemums and clusters of small yellow roses, their gently curved petals overlapping like layers of satin, giving the piece a sunny, optimistic character that would feel entirely at home in a Soho loft or café corner. Intertwined with these golden tones are white daisy-like chrysanthemums with vivid green centres, their open faces creating a lively contrast, while fuller white chrysanthemums contribute a plush, cushiony texture that softens the overall silhouette. Sprinkled throughout the design are dramatic fuchsia and magenta chrysanthemums, some delicately tipped with lighter pink, providing a bold, modern splash of colour that recalls Soho's vibrant nightlife and colourful street scenes. The bouquet is grounded by deep green, glossy foliage that circles the base and peeks up between the blossoms, adding depth, structure, and a sense of natural freshness, as though the flowers had been gathered from a nearby park or hidden courtyard garden. The white cube container is deliberately understated, its minimalist style allowing the colours and forms above to take centre stage while also suggesting a practical, ready-to-deliver gift. The arrangement feels joyful and contemporary, ideal for a birthday surprise, a congratulations bouquet, or an uplifting "thinking of you" sent to a studio, office, or flat in Soho with same-day flower delivery from a local florist.
SPARKLING EYES
£50.00
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Presented against a pristine white field, this densely composed, round bouquet reads like a sunlit mosaic of summer tones: dominant yellows, warm oranges, vivid greens and deep purples woven together with considered rhythm. At the forefront sit classic yellow roses, their tight spirals of petals catching the light, paired with abundant yellow chrysanthemums whose layered petals add a cushiony fullness. Bright orange gerbera daisies punctuate the arrangement with graphic, bold faces and darker centers, while smaller orange daisy-like blooms thread warmth through the middle notes. Elegant lisianthus in a rich purple deepen the palette with ruffled sophistication, softened by paler lavender and white lisianthus buds that suggest gentle breathability among the denser blooms. Playful lime-green Santini button chrysanthemums provide spherical contrast, and clusters of glossy, ruby-red Hypericum berries offer a crisp textural accent and a festive pop. Upright ornamental grass blades create upward motion, while a foundation of glossy dark green foliage-likely Ruscus-frames the bouquet and conceals neatly tied stems, evidence of fresh-cut handling. The surfaces vary from velvety rose petals to papery gerbera and waxy berries, and soft studio lighting emphasizes those differences, implying a subtle floral perfume and the cool freshness of newly cut stems. Arranged by Florist Soho just a short walk from Carnaby Street and Soho Square, this bouquet carries a celebratory, convivial spirit-perfect for anniversary tables, cheerful thank-you deliveries around the West End, or to brighten a compact flat on Frith Street with tactile colour and joyous presence.
TROPICAL SENSATION
£59.00
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Captured against a spotless white background, this chrysanthemum bouquet appears almost sculptural, a perfect dome of white and lime green blooms reminiscent of a calm moment away from the bustle of Soho. The florist has layered generous chrysanthemum heads with finely cut, slightly curved petals in tones of pure white and soft cream, their centres gently glowing with pale green or buttery hues. These larger blooms create a sense of fullness and softness, like white clouds gathered low over the rooftops. Interlaced between them are delicate spray chrysanthemums, smaller and daintier, their crisp white petals radiating from tiny green centres. They add intricacy and movement, as though each little flower has been tucked thoughtfully to fill and soften every space. Standing out among the whites are clusters of lime green pompon chrysanthemums, button-sized and perfectly round, densely packed with tiny petals that add a tactile, contemporary edge. Subtle touches of deep green foliage thread through the bouquet, giving structure and a natural frame without distracting from the harmonious colour palette. At the base, the stems are neatly aligned and tightly gathered, wrapped in a wide, satin-finish lime green ribbon that is tied into an elegant, multi-looped bow. The ribbon catches the light, its sheen echoing the freshness of the pompon mums. The lighting in the image is clear yet gentle, revealing the velvety texture of petals and the slight shadows between blooms, as if the bouquet had just been placed on a showroom counter at Florist Soho, ready to go out for delivery around nearby streets and squares. This arrangement feels both serene and uplifting, perfect for brightening a studio, saying "get well soon," or marking a quiet, hopeful new beginning.
LIME ZEST
£50.00
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Infused with the spirit of Soho's creative communities, this stunning floral arrangement glows with vibrant colour and local artistry. Roses in dreamy peach and sun-bright orange open luxuriously at the bouquet's core, sending out waves of warmth and celebration, as lively and welcoming as the historic streets nearby. These centerpieces are beautifully framed by clusters of white chrysanthemums, their delicate, daisy-like forms brightened by crisp green centers-a reminder of springtime strolls through Soho Square or along bustling Brewer Street. Spirited magenta and purple chrysanthemums weave amongst the softer shades, their richly coloured petals forming joyous tessellations reminiscent of the vibrant street murals found throughout Soho. The bouquet is encircled by glossy, dark-green foliage, which adds lush texture, fullness, and a natural freshness that speaks to the city's secret gardens. Arched over the top, slender bear grass sweeps in gentle curves, imparting a modern, whimsical energy. The wrapped base is finished with lively crinkled orange cellophane-echoing the local flair of Soho's many art studios and cafes-presenting the bouquet as a thoughtful gift, whether for a birthday at a Greek Street eatery or a spontaneous gesture sent across the West End. This arrangement harmonises a love of colour, texture, and genuine craft, embodying the joyful connections and dynamic spirit that define Soho's floral scene.
HONEYMOON
£55.00
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This vibrant floral arrangement from Florist Soho tells a story of affection and local artistry, thoughtfully designed for any occasion that calls for joy. The centre of the bouquet glows with pale lavender roses, each bud unfurling like early blooms spotted during a morning walk past Soho Square. These are framed by dazzling Gerbera daisies in hot fuchsia pink, their broad petals and inky centers infusing the design with energy and youthful exuberance. Nestled within, smaller, plush magenta chrysanthemums with subtle pops of yellow-green at their hearts create a deep, textured layer-a subtle tribute to the visual diversity found in Soho's colorful streets. Generous sprigs of white gypsophila impart a weightless, airy feel, offsetting the bold, rich tones. Interwoven lush, glossy green leaves reflect the freshness of a newly opened flower stall in the alleyways near Dean Street. Resting in a clear, rounded glass vase finished with a rustic raffia tie, the arrangement invites a sense of relaxed sophistication. A pristine white tag attached at the neck stands poised for a personal message, echoing the heartfelt touch Florist Soho brings to each same-day delivery or celebration. It's a bouquet tailored for birthdays, milestones, or simply keeping connected with those you care about amidst the hustle and creativity of Soho.
DAY BRIGHTENER
£55.00
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Envision holding this exuberant bouquet in your arms while wandering the fashionable arcades of Soho, the velvet touch of each deep red rose, the fluttery softness of white gypsophila, and the plush mystery of scarlet chrysanthemums inviting closer admiration. Gentle peachy-apricot roses shine a soft glow among the brights, mellowing the energy of the reds as if bathed in the glow of a Shaftesbury Avenue café at sunset. Sturdy stems swim gracefully in crystal-clear water, amplifying the promise of freshness-a tribute to the bustling produce stalls nearby. Every detail, from lush green foliage to the skillful placement of each bloom, is a testament to the artistry of Florist Soho. The bouquet exudes joy and vibrancy, making it the ideal centrepiece for a birthday dinner, a heartfelt celebration, or lighting up a workspace on Dean Street. The air is subtly perfumed with the sweet scent of roses intertwined with crisp greenery, evoking the invigorating mood of a sunny morning exploring Soho's hidden courtyards with a fresh bouquet in hand.
WONDROUS BLOOMS
£50.00
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Set against a bright white backdrop, a round pastel pink hatbox hosts a carefully composed bouquet that feels right at home in the creative energy of Soho. The cylindrical box has a sleek, matte surface that looks soft to the touch, and it is encircled by a slim coral-red satin ribbon, tied into a deft bow at the front. From this bow hangs a rectangular cream tag printed in gentle green script, left open to imagination as a space for a personal message from sender to recipient. Rising above the rim, the arrangement forms a rounded, cloud-like dome, its colours shifting subtly between blush, white, and layered greens. At the visual centre is a bi-colour rose, its outer petals a delicate pale pink and its heart spiralling into a richer rosy tone, creating a sense of depth and intimacy. Around it cluster white chrysanthemums with fresh green centres, their daisy-like shapes providing brightness and a cheerful rhythm. Between them appear stems of white alstroemeria, their long petals marked with fine speckles and stripes, like ink strokes on paper. Deeper pink blooms, likely spray roses or lisianthus, are tucked thoughtfully throughout the bouquet, offering bursts of more saturated colour that keep the palette from becoming too subdued. Silver-green eucalyptus leaves drape and arc outward, their distinctive rounded form and slightly powdery finish adding cool, modern texture, while darker green foliage and small sprigs tipped with green buds nestle lower, giving the design volume and a garden-inspired feel. The hatbox sits firmly centred, creating a sense of calm focus, as if ready to be set on a café table, studio counter, or windowsill in one of the nearby townhouses, marking moments from birthdays and anniversaries to quiet, heartfelt thanks.
CAPRI CALYPSO
£65.00
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A richly detailed mixed bouquet dominates the image, shown squarely from the front against a clean, white background that strips away any distractions and focuses the eye on the flowers themselves. Central to the design are several large bi-colour roses, fully open so that the spiral of petals shifts visibly from bright, golden yellow in the heart of each flower to warm orange and a whisper of reddish-orange along the outer edges, giving the arrangement a glowing, almost sun-kissed quality. Encircling these roses and filling the spaces between them are white daisy chrysanthemums, their simple petals spreading evenly around striking lime-green centres that lend a zesty note to the composition. Tucked throughout the bouquet are clusters of small, deeply coloured magenta and fuchsia chrysanthemums, with tight, cushion-like heads and tiny yellow-green eyes, adding rich contrast and a sense of playful energy. Dark green foliage peeks from between the blooms, the leaves smooth and slightly glossy, helping to define the rounded shape and adding a natural softness to the overall silhouette. The stems are gathered tightly at the base and neatly cut, visible against the white ground, conveying the freshness and hand-crafted nature of the bouquet as if just prepared in a Florist Soho workshop off Old Compton Street. The lighting is bright, even, and shadow-free, so every nuance of colour and texture stands out clearly. The mood is joyful and celebratory, making this an ideal arrangement to imagine arriving at a Soho apartment or office to mark an opening night, promotion, or simply to bring a bright burst of life into a busy city day.
BERRY BURST
£43.00
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Against a pure white backdrop, this hand-tied bouquet appears as a concentrated burst of autumnal colour and texture, sitting upright with its stems carefully aligned and bound at the base. The flowers gather into a generous dome that looks both relaxed and meticulously considered, much like the creative balance often found in the streets and studios around Soho. At its core are impressive chrysanthemums with narrow, spiky petals in layered shades of golden yellow, copper orange, and warm brown, giving the arrangement a sense of depth and movement, as though the blooms are caught mid-sway. Softening this intensity are creamy white roses, their velvety petals unfolding in tight spirals that radiate outward with quiet grace, adding light and a gentle romanticism. Standing out with their unusual texture, yellow-orange celosia in the classic cockscomb form rise from the bouquet like small coral formations, their plush, rippling surfaces adding tactility and intrigue. Scattered between the larger flowers are clusters of petite, daisy-like blooms with crisp white petals and sunny yellow centres-matricaria or chamomile-that bring a breezy, field-picked charm to the overall design. Encasing and connecting these elements, lime-green solidago and assorted greenery form a feathery, bright halo, filling the negative spaces and accentuating the vibrancy of the main blooms without overwhelming them. The lighting is even and bright, ensuring that every detail-from the rugged chrysanthemum petals to the delicate daisy discs-is clearly defined. This bouquet feels ideal for a laid-back yet stylish celebration, perhaps placed on a small table in a Soho loft, delivered to an office off Carnaby Street, or sent as an uplifting gesture to someone who loves the changing seasons in central London.
COUNTRYSIDE BUNCH
£65.00
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The photograph shows a romantic, colour-rich bouquet styled in a way that feels perfectly at home in a chic Soho loft or a cosy café table. The arrangement is nestled in a modern square glass vase, clear enough that you can see the carefully aligned stems and the clean water they stand in. Wrapped around the base of the vase is a white band printed with repeating red hearts and the phrase "all my love," making the bouquet appear like a complete gift, ready to send as an anniversary surprise, a birthday treat, or a spontaneous gesture of affection. The main impact comes from the flowers themselves: large roses in shades of deep fuchsia and magenta mingle with softer, blush-pink blooms, their velvety petals layered densely so they look almost touchable. Around them, frilled carnations in coral and peach-pink tones add volume and a slightly playful softness, their ruffled edges catching the light. Threaded throughout are daisy-style chrysanthemums in lavender and light purple, each one featuring a bright green centre that adds a fresh spark of colour, reminiscent of modern floral displays seen in galleries and boutique windows around Soho. Creamy white carnations and petite white mums introduce moments of calm brightness, helping to keep the overall arrangement light and uplifting. A generous collar of greenery frames the bouquet, including rounded, silvery eucalyptus leaves and deeper green foliage, with the occasional reddish-brown leaf adding a warm, romantic undercurrent. The composition feels full and carefully balanced, with a sense of movement as blooms and leaves arc gently outward. In the bottom right corner of the image, an orange circular badge with bold white letters reads "VASE INCLUDED," making it clear that this is a complete, ready-to-display design, perfect for doorstep delivery to studios, offices, and homes throughout Soho.
LOVE WHISPER
£60.00
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This photograph shows a rounded bouquet of mixed flowers set against a bright white background, the simple setting allowing the colours to feel as lively as an evening stroll through Soho. At its heart sit several creamy white to pale yellow roses, fully open and layered with velvety petals spiralling inward, conveying both softness and quiet sophistication. Surrounding them, generous clusters of magenta and fuchsia chrysanthemums provide a vibrant counterpoint, their slightly ruffled petals fanning out from clear yellow-green centres that glow with almost citrus brightness. Woven between the larger blooms are fine sprays of tiny white daisies that resemble chamomile, each with a miniature yellow centre and slim, tidy petals, adding a light, almost weightless texture and evoking the charm of wildflowers gathered from a city garden. Here and there, smaller chrysanthemum buds in deeper purple-pink tones emerge from the greenery, giving the arrangement additional depth and the suggestion of blooms still unfolding. A base of lush green foliage provides contrast and structure, its varied leaf shapes cradling the flowers and framing the colours in rich, natural tones. The stems are pulled together firmly at the bottom and tied with a green and white checkered ribbon, the gingham pattern hinting at relaxed, rustic style while still feeling carefully finished. Illuminated with even, gentle light, the bouquet's colours appear crisp and fresh, with soft shadows adding dimension to each blossom. Overall, the design radiates cheerful elegance, making it well suited to celebrations, thoughtful thank-you gifts, or simply bringing a bright, floral accent to a flat or workspace around Soho with prompt local delivery.
LOVELY DREAMER
£50.00
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Against a bright white backdrop that recalls the clean lines of a Soho studio, a celebratory new baby girl gift arrangement is carefully composed. At the heart of the image stands a tall, square light pink gift box, brimming with a generous bouquet that looks freshly prepared by an expert florist familiar with the rhythm of nearby streets like Wardour Street and Old Compton Street. Rising from the box, a bright pink gerbera daisy sits centrally, its petals perfectly spaced and slightly curved, radiating a sense of uncomplicated joy. Around it, white chrysanthemums gather in soft clusters, their layered petals building a plush base of creamy texture. Interwoven among them, light pink and white speckled alstroemeria lilies open delicately, their slender petals revealing fine streaks of colour that give the arrangement a painterly quality. A closed yellow lily bud peeks above the other blooms, a quiet symbol of growth and new life. Nestled further in, lime-green button flowers add a fresh, contemporary pop of colour that contrasts beautifully with the whites and pinks. Threads of deep red hypericum berries appear like small, glossy beads, adding richness and a feeling of abundance. The bouquet is framed with a mix of dark green leaves and airy fern fronds, which soften the outline and evoke the feeling of a walk through a tucked-away garden square on a calm afternoon. All the stems are wrapped in pale pink tissue and clear cellophane, hinting at the bouquet's freshness and care, before being secured snugly in the pastel box. To the right, a metallic foil balloon in the playful shape of a baby pram floats, its hot pink body and purple hood shining under the light. The purple wheels, decorated with colourful spokes, and the bold yellow and green "It's a Girl!" lettering, surrounded by tiny hearts, reinforce the celebratory message. Together, flowers and balloon form a heart-warming visual perfect for baby showers, maternity ward visits, or welcoming a newborn daughter into a Soho home.
NOTHING LIKE PINK & BABY GIRL BALLOON
£60.00
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A bright, joyful arrangement crafted with the care of a local Soho florist: round, abundant white roses sit at the heart, surrounded by elegant white lilies-some in tight bud to suggest new beginnings-and generous white chrysanthemums that give weight and softness to the bouquet. Punctuating the gentle palette are vivid electric-blue chrysanthemums and clusters of periwinkle or lavender hyacinth-like florets, their bell-shaped forms lending texture and a cool, refreshing contrast. Broad green leaves and feathery fern fronds fold around the flowers, offering both structure and a dewy, garden-fresh scent. The bouquet is presented in a sturdy matte royal blue rectangular box, the base neatly wrapped in crinkled cream tissue that rustles softly when lifted. Beside the flowers, a light-blue foil baby-pram balloon floats with darker blue trim, dotted wheels and heart motifs; "It's a Boy" arcs across the carriage in playful yellow and green lettering, making the occasion unmistakable. From the Florist Soho workshop just off Dean Street to delivery routes around Carnaby and Wardour Street, this set is meant for welcoming a newborn at hospital bedside, for a shower table or as a cheerful homecoming gift. The overall impression is celebratory yet refined-the cool blues balanced by warm white blooms and the tactile craftsmanship of a bouquet wrapped and presented by hand in central London.
SEA PEARL & BABY BOY BALLOON
£67.00
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