GERMINI
Fusing artistry with the upbeat rhythms of Soho, this exuberant Gerbera daisy bouquet flourishes in a clear glass vase, each radiant bloom a tribute to the district's eclectic charm. The flowers-glowing yellow, blazing orange, and sumptuous magenta-cluster tightly, their jet-black centers providing dramatic depth that draws the gaze. Lush green leaves slip and curve among the blossoms, creating lively texture that hints at the hidden gardens and courtyards found throughout Soho. The bouquet's upper stems are cloaked in soft, rustic kraft paper, topped by a layer of shimmering cellophane that gives a polished, modern edge, much like the neighborhood's blend of tradition and innovation. The visible stems rest in clear, cool water, promising enduring vibrancy for same-day deliveries throughout the area. Tied neatly above the water line, a length of natural twine forms a decorative bow, gently pinning a rectangular white gift tag featuring a stylized red rose. The flowers pour out in abundance and joy, their bright profiles catching the light in every direction. Whether chosen as a centerpiece for intimate gatherings, a statement for modern office receptions near Oxford Street, or a heartfelt gift for birthdays and congratulations, this bouquet beautifully expresses the creative energy and unique warmth that define Florist Soho. The whole arrangement glows with character and care, a perfect embodiment of contemporary floral design.
SUNNY GARDEN
£49.00
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Florist Soho presents a joyful bouquet that feels like a sunny afternoon in the West End, arranged in a crisp square white box that keeps the arrangement contemporary and perfectly framed. The star flowers are soft pink roses, their petals unfurling in gentle spirals from tight buds to full blossoms, each one a whisper of romance. They are paired with pastel pink gerbera daisies, their cheerful round heads edged with white and bright yellow centers, like little smiles in a garden. Interspersed are clusters of deep purple statice, adding a touch of drama and texture, as if a memory of twilight had been pressed into the bouquet. A generous bed of green foliage-variegated leaves and soft vines-forms a lush backdrop, giving depth and a sense of a fresh, garden cut. The white presentation box is minimal and modern, with a tiny red rose emblem on the front to signal the florist behind the work, though the branding remains understated to let the flowers speak. Partially peeking from the bottom right, a round foil balloon mirrors the joyous occasion, its lavender surface hosting the central message You're Engaged! in gleaming silver letters. A purple central disc anchors the design, surrounded by a white ring sprinkled with pastel hearts and subtle silver stars. This ensemble feels crafted for celebrations, a thoughtful signal of love and new beginnings. It's the kind of bouquet you'd send or receive to mark a proposal, with same-day delivery available across Soho, Chinatown, and Covent Garden, capturing the romance of our city in bloom.
ENGAGED DUO
£65.00
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On what appears to be a clean, white tabletop, a richly coloured bouquet stands in a clear glass vase, the kind of stylish arrangement that feels right at home in a Soho apartment or creative studio. The blooms are gathered into a generous, rounded shape, with several bold gerbera daisies in deep fuchsia and magenta taking centre stage. Their wide petals fan outward from prominent dark centres, giving the design a modern, graphic quality. Around them, clusters of smaller chrysanthemums form intricate circles of colour; each flower displays deep purple petals tipped with sharp white edges, all surrounding a bright yellow core that brings cheerful energy to the composition. Creamy white roses are nestled among the brighter hues, their petals wrapped in tight spirals and softly catching the light, offering classic elegance and balance. Wisps of white baby's breath weave gently through the bouquet, creating tiny dots of softness that help connect each bloom. Fresh green foliage peeks from between and beneath the flowers, adding texture and grounding the rich colours with a sense of natural calm. The transparent vase showcases the green stems lined neatly in the clear water, emphasising freshness and careful preparation. Around the neck, rustic natural twine is casually tied, supporting a small white tag decorated with a simple pink rose motif and relaxed green script that suggests the personal touch of a local florist. To the right, overlapping slightly, a heart-shaped foil balloon sits gleaming, edged in reflective silver and filled with lively, multi-coloured lettering on a white background that spells out "Love n' Hugs 24-7," complete with tiny hearts. The softly blurred, bright background implies a window and daylight, evoking the feeling of a warm, affectionate gift delivered to someone special in Soho, perfect for celebrations, just-because surprises, or sending constant hugs from afar.
LOVE AND HUGS
£65.00
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Bathed in soft, natural light against a brilliant white background, this hand-tied bouquet reads like a captured slice of sunshine crafted for the Soho neighbourhood. At its heart sit several luxuriant roses in vivid orange and glowing golden-yellow, their spiralling petals opening to reveal warm, honeyed depths. Surrounding them, abundant coral and peach carnations bring a wonderfully ruffled, tactile density that invites the fingertips to explore their frilly layers. Cheerful gerbera daisies in gentle peach and apricot tones lift the arrangement with broad, flat faces and subtle greenish centres, providing a playful counterpoint to the roses' classic form. Interspersed are tiny white accent flowers-little freesia-like sprays or waxflower-that add crisp highlights and small, bright breaths of contrast. Sprays of light green, astrantia-style filler and feathery foliage create pockets of air and delicate texture, while silvery eucalyptus leaves with their rounded shapes weave through the blooms, softening the palette and imparting a cool, aromatic note. The stems are tightly gathered and bound at the base in a traditional hand-tied manner, ready for a vase on a Soho dining table or dispatched as a treat to a friend near Dean Street or Carnaby Street. A florist's hands would note the scent balance-the roses' heady sweetness mingled with the cleansing, leafy green-making this bouquet equally suited to celebrations, thank-you gifts, or simply brightening a home with seasonal charm and professional finish.
BRIGHT KISS
£55.00
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A refined white floral wrist corsage is shown laid across a light-toned forearm, photographed on a plain white field so the arrangement's form and texture are the visual story. At its center sits a large, immaculate white Gerbera daisy, its many crisp petals radiating outward from a bright yellow-green buttoned eye that adds a whisper of colour to the otherwise monochrome palette. Nestled close are clusters of petite, cushiony white chrysanthemums and soft, creamy lisianthus-some in tight bud, some unfolding-creating layered depth and a tender interplay of rounded shapes. Behind the blooms, rich dark green Ruscus or salal leaves form a glossy, sculpted backdrop that grounds the corsage and provides a striking contrast to the pure whites. The ensemble is fastened to the wrist with several strands of delicate white pearl beads, arranged like a slender bracelet so the flowers appear to float above the skin. As a Soho florist would note, the tactile contrast between silky petals, bouncy chrysanthemums, and firm glossy foliage makes this piece comforting to hold and visually reassuring. There's a faint suggestion of green stems and morning dew in the scent-a cool, verdant note that keeps the look fresh rather than saccharine. Perfect for brides, bridesmaids, prom-goers or graduation parties, this classic design-available for local delivery across Soho, Carnaby Street and nearby Regent Street from Florist Soho-conveys quiet elegance and a memory-making softness.
DREAM COME TRUE WEDDING CORSAGE
£72.00
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A thoughtful, encouraging composition captured on a crisp white field: to the left a lush bouquet rests in a clear glass vase tied with rustic twine, the sort of artisanal finish I often add at Florist Soho before a local delivery. The blooms are a soft chorus of colour - powdery light pink roses with petals unfurling like silk, warm peach-orange Gerbera daisies with rich dark brown centres, and clusters of tiny white and lime-green chrysanthemum florets that lend a bright structural energy. Dainty sprays of Gypsophila weave through the arrangement like airy lace and the dark green foliage provides shadow and depth, making each blossom read distinctly from across a room. The tactile mix of velvety rose petals, the firm discs of Gerbera, and the airy, feathery baby's breath creates a bouquet you can almost smell-subtle rose perfume warmed by fresh green stems.On the right and overlapping the vase, a shiny silver foil balloon proclaims "Good Luck!" in large, bouncy, multi-coloured type. The word "Good" is rendered playfully, the two o's replaced by bright yellow smiley faces - one winking, the other sticking its tongue - lending a wink of encouragement. The balloon's metallic sheen is scattered with colourful hearts, stars and tiny abstract shapes in blue, pink, yellow and green; a small KALEIDOSCOPE logo anchors the bottom edge. I imagine this pairing arriving for a friend heading to a new job near Covent Garden or a student leaving for an interview on Greek Street-cheerful, local and full of good intent.
GOOD LUCK COMBO
£60.00
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This densely packed, professionally arranged bouquet is a study in colour balance and texture, set against a pure white backdrop that makes each hue sing: deep magenta Gerbera daisies, creamy white roses, and clusters of purple Alstroemeria mingle to form a full, rounded composition. The Gerberas dominate with bold, almost fuchsia petals that open like cheerful suns, their dark centres adding a crisp graphic counterpoint. Interwoven, the white roses offer softness and romance-their layered, velvety petals unfurling in calming spirals that temper the daisies' exuberance. The Alstroemeria, in shades of rich plum and bright fuchsia, bring an exotic intricacy; their trumpet-like forms and subtle speckled markings punctuate the bouquet with delicate pattern and movement. A variety of glossy green foliage-from broad leaves to narrow, blade-like greenery-scaffolds the arrangement and creates depth, while a faint suggestion of a clear glass vase at the bottom anchors the flowers visually. The overall effect is fresh, vibrant and thoughtfully composed, with a subtle scent of cut roses and green stems and a tactile mix of silky petals and crisp leaves. Framed by white space, this bouquet feels right at home in a Soho apartment or as a gift collected near Carnaby Street or Dean Street. It's an ideal choice to lift spirits, mark a celebration, or add a modern yet heartfelt focal point to an event or dining table.
MESMERIZING HARMONY
£49.00
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Bathed in soft, natural light, this joyful birthday bouquet is presented in a clear glass vase whose slightly wider base reveals tidy green stems and refreshingly clear water, signalling freshness and careful conditioning. The focal point is a generous grouping of soft pink roses, their petals layered from pale blush to a more saturated pink that suggests both romance and celebration. Interspersed among the roses are pale pink Gerbera daisies with broad, ray-like petals and subtle buttercream-yellow centers, offering a playful counterpoint to the roses' elegance. Bright clusters of purple statice or limonium are woven through the arrangement, introducing a textured, almost architectural element that makes the composition read as richly dimensional. Small white filler blooms and glossy deep-green foliage-leaves of different shapes and sizes-frame and support the bouquet, creating fullness and movement. Nestled at the base, to the right, a metallic cake-shaped 'Happy Birthday' Mylar balloon gives the arrangement a modern, festive twist: white frosting, a wavy blue icing border, multicoloured sprinkles in red, yellow, blue and green, and four striped candles-purple, red, orange and blue-each with a tiny yellow flame. The playful lettering of "Happy Birthday" sweeps across the balloon in bright colours while a small 'KALEIDOSCOPE' mark is visible at the bottom. Crafted with neighbourhood spirit, this design is the kind of thoughtful gift Florist Soho prepares for deliveries around Kingly Court, Regent Street and the theatres near Shaftesbury Avenue, perfect for surprising friends and colleagues with a burst of colour and gentle floral scent.
PINK DAZE & BIRTHDAY BALLOON
£70.00
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A joyful birthday scene unfolds in this image of a luxury bouquet and balloon pairing, the kind you might have delivered to a cosy restaurant table off Carnaby Street in Soho. The arrangement is anchored in a tall, clear glass vase, its transparent sides revealing neatly gathered stems and water that catches the light. Around the mouth of the vase, layers of pale pink, semi-transparent cellophane billow softly, framing the flowers like a delicate, pastel cloud. Dominating the composition are generous gerbera daisies in rich shades of fuchsia and magenta, each bloom with a striking dark, almost black center that draws the eye inward. Scattered among them are dainty blush and rose-pink roses, from tight, conical buds to gently opening blossoms, suggesting movement and time as they slowly unfurl. Threads of deep purple filler flowers, likely statice, weave in and out, adding layers of colour and a slightly wild, textural contrast to the smooth rose petals and broad, glossy green leaves. The foliage fans outward in varying tones of fresh green, giving the bouquet a full, uplifting silhouette. Tied around the vase neck is a piece of rustic twine, from which hangs a small, off-white tag stamped with a subtle rose emblem, hinting at a carefully curated, high-quality gift. To the lower right, partially overlapping the flowers, floats a round foil "Happy Birthday" balloon. Its white, speckled background is bright and modern, scattered with colourful stylised flowers and circular motifs in yellow, turquoise, lime, pink, and purple. Across its centre, playful pink script spells out "happy birthday," echoing the laughter and good wishes the bouquet is meant to convey, as soft daylight from an unseen window bathes the whole Soho-inspired setting in a welcoming glow.
SORBET & BALLOON
£73.00
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A rustic, straw-toned wicker basket sits centered against a bright white background, brimming with an artfully arranged mix of white and green flowers that evoke a sense of calm amid the buzz of Soho life. The basket's weave is clearly visible, each strand slightly irregular, giving a hand-made, tactile character. A curved handle rises over the arrangement, and at the front, a red and white gingham ribbon is tied into a compact bow, its traditional check pattern bringing a hint of countryside charm to what otherwise feels like a modern studio setting. From the core of the basket, long lily stems stretch upward; many flowers are still in bud, elongated and smooth in shades of creamy white and soft green, while a few are starting to open, revealing the first folds of velvety petals and suggesting a gentle, sweet scent. Nestled between these elegant lines are open white Gerbera daisies, instantly recognizable with their large, circular faces and deep, dark centers that contrast sharply with their clean white petals. To soften the structure, clusters of lisianthus in white and pale green wind through the design, their ruffled blooms adding a romantic, airy feel. A single white calla lily, with its refined trumpet form and subtle green base, adds a contemporary touch, like a minimalist sculpture among the softer shapes. Smaller, spiky white and green chrysanthemum-like blossoms fill out the basket, creating layers of fine texture. Surrounding everything is a generous selection of foliage: rounded, silvery eucalyptus leaves, variegated greenery with cream-edged patterns, and deeper green leaves that anchor the arrangement. The finished basket feels fresh, balanced, and quietly celebratory, an ideal anniversary gift or gentle gesture of appreciation, perfectly suited to brighten a Soho apartment, studio office, or intimate restaurant table.
SWEET MOMENTS BASKET
£65.00
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Against a crisp white studio background, this lush, mounded bouquet balances exuberance with refined structure. Tall yellow Asiatic lilies-some unfurled to reveal freckled petals and open stamens, others kept as elegant, upward-reaching buds-create a joyful vertical rhythm. Bright orange Gerbera daisies, with their flat, sunburst petals and darker centers, punctuate the mass with bold, friendly faces, while pale lavender-purple roses tuck into the centre, offering a soft perfume and a calming focal point. Vibrant chartreuse button chrysanthemums provide abundant, textured volume; their dense, ruffled florets read almost like soft moss amid the blooms. Scattered throughout are smaller spherical orange and golden-yellow accents that add a crisp, spiky note and kinetic movement to the design. Cooler, architectural elements arrive in the form of blue-grey Eryngium thistles, their pointed bracts and steel-blue hue giving dramatic contrast and a slightly coastal, modern edge. Glossy green foliage-broad lily leaves and varied fillers-frames and lifts each bloom, creating layered depth that feels both natural and deliberately styled. The lighting is clean and neutral, allowing the warm palette to glow without distraction. As a local florist familiar with Soho's rhythm-from the market stalls of Berwick Street to the café tables on Frith Street-I picture this arrangement brightening a shop window on a wet afternoon or being delivered for same-day surprise across the West End. Crafted with neighbourhood care by Florist Soho, it reads as celebration, comfort, and considered design all at once.
TROPIC GETAWAY
£64.00
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