Florist Soho – Your Local Floral Experts in the Heart of Soho

Welcome to Florist Soho, your neighbourhood specialist for beautiful flowers, thoughtfully designed bouquets, and exceptional same-day delivery. Nestled in the vibrant heart of Soho, just steps from the iconic Oxford Street, Carnaby Street, and Soho Square, our local team of passionate florists crafts every arrangement with care and creativity.

We understand the spirit of Soho—diverse, energetic, and always on-the-go. That’s why we offer same-day delivery, so whether you need a last-minute birthday gift or want to brighten someone’s day, you can order online until 3 PM for swift and reliable service across Soho and neighbouring areas including Covent Garden, Fitzrovia, and Marylebone.

  • Fresh, high-quality flowers sourced daily
  • Hand-tied bouquets for every occasion
  • Expert local knowledge and a warm, personal touch

As experienced florists committed to excellence, we take pride in nurturing relationships with our community and delivering floral joy right to your door—fast, fresh, and always with a smile. Trust Florist Soho to bring beauty and warmth to your home or business, today and every day. Experience the difference of a true local florist – order your blooms online and let us take care of the rest!

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GOOD LUCK
The image shows a generous, hand-tied bouquet of hydrangeas and foliage set against a pristine white background, much like a piece of floral art ready to be delivered from a Soho florist's workbench to a nearby gallery or apartment. Large, domed hydrangea heads form the focal point, each made up of massed, four-petalled florets that create a soft, pillowy surface. Shades of baby pink merge seamlessly with pools of calm sky blue and luminous ivory, the three hues balancing one another in a palette that feels both fresh and nostalgic, reminiscent of early summer mornings in a quiet corner off Soho Square. Threaded between these round hydrangea forms are fine stems of rich magenta filler flowers, comparable to waxflowers, whose many small blossoms introduce delicate texture and a more intense note of colour, like small exclamation marks scattered throughout the design. The bouquet is framed by a generous halo of greenery: broad, glossy, dark green leaves cradle the hydrangea heads, while smaller, more flexible leaves curve outward, lending lightness and a slightly informal, garden-picked look. The stems are clearly visible at the base, gathered with care into a tight bundle, confirming the piece as a professional hand-tied arrangement ready for a waiting vase in a Soho office or home near Dean Street or Berwick Street. The lighting is bright and neutral, revealing the subtle veining in each petal and leaf and conveying the impression of freshly cut, well-conditioned blooms. Altogether, the bouquet communicates understated joy and gentle reassurance, making it suitable for birthdays, thank-you gifts, or a thoughtful gesture of support anywhere across central London's lively Soho district.
FAIRYTALE BLISS
£60.00
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In this image, a lavish domed bouquet of roses in red, white, and royal blue seems to hover against a pristine white backdrop, its colours echoing the energy of central London on a day of celebration. The roses are arranged in a tight, rounded cluster, their petals overlapping like soft fabric, creating a dense, opulent surface with no hard edges. Velvety crimson roses form the emotional core of the design, each bloom unfurling in a deep spiral, while creamy white roses sit between them, their petals catching the light and bringing a sense of calm brightness. Royal blue roses are scattered thoughtfully throughout the bouquet, their bold, unusual hue instantly evoking patriotic themes and shared identity. Subtle glimpses of dark, glossy foliage peek between the blooms, suggesting the natural structure beneath, much like the hidden courtyards off Dean Street and Old Compton Street that reveal themselves only when you look closely. At the base of the bouquet, a tight bundle of stems is cleanly trimmed and gathered, the even cuts speaking to the discipline and care of a professional florist. The smooth white background strips away any distraction, leaving only the interplay of red, white, and blue, so the bouquet feels like a floral emblem that could be carried to a remembrance service, placed in a West End office reception, or sent to a home near Soho Square as a proud, heartfelt gesture. The overall mood is bold yet respectful, celebrating both individuality and togetherness.
LIKE A ROYAL
£85.00
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Captured against a clean white backdrop, this hand-tied bouquet feels like a burst of Soho colour on a quiet morning. At its heart, several hot pink roses unfurl in plush, velvety layers, their petals spiralling outward to form full, romantic blooms that command attention. Encircling them, lime green spider chrysanthemums create an animated contrast, their countless thin, tubular petals fanning out in all directions to give the bouquet a lively, almost electric energy. Threaded between these focal blooms are deep indigo and royal purple lisianthus, some open into ruffled, bell-shaped flowers, others still sleek and tapered as buds, bringing both depth and a sense of unfolding time. Bright yellow gerbera or chrysanthemum-style flowers dot the arrangement, their round centres and radiating petals adding a sunny cheer that feels like stepping out onto a lively Soho square. A single cream to pale yellow rose bud is tucked discreetly among the larger heads, its tight, smooth form a soft, refined accent. Interspersed are clusters of delicate lavender and blush filler flowers, while slim white buds lift gently upwards, giving a natural, garden-like rhythm to the design. The bouquet is surrounded by lush foliage: deep green, glossy leaves, feathery fern fronds, and eucalyptus-like stems with rounded leaves that introduce texture and movement. Neatly bundled stems at the base show the skilled hand-tied craftsmanship you'd expect from an experienced Florist Soho designer. The overall impression is one of joy, celebration, and freshness, ideal for same-day delivery to homes and studios across Soho, from Dean Street lofts to little cafes off Greek Street, where a splash of colour transforms an ordinary table into a focal point.
GARDEN STROLL
£49.00
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Set against a crisp white background, this abundant bouquet seems to hover in the light, its colours and textures taking centre stage without distraction. A cluster of generous roses forms the heart of the design, their petals opening in soft spirals of peach, coral and apricot-salmon, some with paler outer edges melting into deeper, glowing centres. Nestled among them are sophisticated gerbera daisies in tones of deep magenta and burgundy, their numerous, slender petals fanning out from lighter, intricately textured centres that add both contrast and a touch of playfulness. Rising proudly is a single king protea, its bold, architectural form reminiscent of an art piece, with bracts shaded from rich maroon and reddish-brown to refined blush-pink tips, giving the bouquet a modern, sculptural focal point. Bright lime-green Santini chrysanthemums, arranged in small, button-like clusters, punctuate the design with lively pops of colour and rounded texture that enliven the entire composition. The bouquet is wrapped in a cascade of greenery: broad, glossy leaves create a strong base, tall, narrow blades of foliage lend height and movement, and rounded eucalyptus leaves in a silvery-green tone soften the edges, suggesting a cool, aromatic freshness. The stems are visible at the bottom, carefully gathered and tied to maintain a balanced, hand-crafted outline. One can imagine this arrangement being prepared at a local Soho studio, ready for swift delivery to a gallery, a creative office or an intimate restaurant just off the main streets, bringing with it a sense of celebration, urban style and heartfelt emotion for occasions like promotions, birthdays or romantic evenings.
RADIANT GEM
£50.00
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Set against a pristine white backdrop, this lush bouquet feels like a small celebration captured in flowers, echoing the creative spirit of Soho. At its core rest two sumptuous deep red roses, slightly taller than the surrounding blooms, their velvet petals tightly coiled and rich with romantic symbolism. They are surrounded by a ring of white daisy-like chrysanthemums, each blossom fresh and symmetrical, their lime-green centres brightening the whole arrangement with a crisp, contemporary energy. Threaded between them are numerous daisy chrysanthemums in gentle shades of pink, from soft blush to a more cheerful mid-pink, each with the same vivid green eye that ties the palette together. Fine sprays of delicate pale pink filler flowers, similar to waxflower, are sprinkled throughout the bouquet; their miniature, starry flowers and thin stems lend a gossamer-light texture that invites closer inspection, much like the detail in a boutique window along Carnaby Street. Surrounding all this colour is a layer of lush green foliage, including broad, glossy leaves and lighter green accents that frame the flowers and deepen their hues. The bouquet is tied tightly at the base, with clean, even stems collected in a neat bundle that reveals the skilled hand of a professional florist. The overall mood is warm and uplifting, perfectly suited to sending congratulations, offering thanks, or simply brightening a studio flat or office desk nearby. It feels like a floral snapshot of joy, ready for same-day delivery around Soho and the neighbouring streets.
FLORAL MELODY
£45.00
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This photograph shows a rounded bouquet of mixed flowers set against a bright white background, the simple setting allowing the colours to feel as lively as an evening stroll through Soho. At its heart sit several creamy white to pale yellow roses, fully open and layered with velvety petals spiralling inward, conveying both softness and quiet sophistication. Surrounding them, generous clusters of magenta and fuchsia chrysanthemums provide a vibrant counterpoint, their slightly ruffled petals fanning out from clear yellow-green centres that glow with almost citrus brightness. Woven between the larger blooms are fine sprays of tiny white daisies that resemble chamomile, each with a miniature yellow centre and slim, tidy petals, adding a light, almost weightless texture and evoking the charm of wildflowers gathered from a city garden. Here and there, smaller chrysanthemum buds in deeper purple-pink tones emerge from the greenery, giving the arrangement additional depth and the suggestion of blooms still unfolding. A base of lush green foliage provides contrast and structure, its varied leaf shapes cradling the flowers and framing the colours in rich, natural tones. The stems are pulled together firmly at the bottom and tied with a green and white checkered ribbon, the gingham pattern hinting at relaxed, rustic style while still feeling carefully finished. Illuminated with even, gentle light, the bouquet's colours appear crisp and fresh, with soft shadows adding dimension to each blossom. Overall, the design radiates cheerful elegance, making it well suited to celebrations, thoughtful thank-you gifts, or simply bringing a bright, floral accent to a flat or workspace around Soho with prompt local delivery.
LOVELY DREAMER
£50.00
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This image shows an elegant floral arrangement of white lilies and pink roses, composed in a modern style that would feel at home in a Soho loft overlooking Old Compton Street. Against a crisp white background, the bouquet takes centre stage. Two grand white Oriental lilies dominate the heart of the design, their petals splayed in generous curves, revealing rich, dark reddish-brown stamens that create a striking focal point. Around them, a collar of roses in shades of soft blush and rose-pink forms a lush ring, with some blossoms still cupped tightly and others fully open, their layered petals suggesting both softness and depth. Woven through the larger blooms are delicate stems of alstroemeria in light pink and white, their petals etched with tiny yellow markings that lend a subtle, painterly quality. Fine sprays of white baby's breath fill the spaces, creating a light, cloudlike halo that softens the silhouette. Supporting the flowers, a variety of greenery with glossy leaves and airy fronds extends outward, giving the arrangement volume and a fresh, garden-inspired feel despite its urban setting. The bouquet sits securely in a clear square glass vase, showcasing the stems and the water line, its clean geometry contrasting beautifully with the organic curves of the petals. A pale pink satin ribbon is wrapped neatly around the centre of the vase, adding a gentle, gift-ready touch. In the bottom right corner, a vibrant orange circular graphic with bold white capital text reads "VASE INCLUDED," clearly highlighting that the vase comes with the flowers. The mood of the bouquet is calm, romantic, and quietly sophisticated, ideal for marking personal milestones, sending love, or brightening a desk or dining table in central London.
COLOURFUL DELIGHT
£65.00
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Captured from a slightly overhead angle against a pure white backdrop, this bouquet feels like a small garden gathered into a single, generous armful, its colours shifting gracefully from soft blush to deep violet. At the centre, pastel pink roses draw the eye, some with petals wrapped closely in tight buds and others more relaxed and open, revealing intricate swirls that fade to almost ivory at the very edges. Surrounding them are sumptuous carnations in dusty rose and mauve, their ruffled petals layered so densely that they look almost like delicate fabric, adding a tactile richness you can almost feel. Punctuating these soft, rounded shapes are slender spires of Veronica in deep indigo-violet, reaching up and out to create an elegant vertical rhythm that stops the design from feeling static. Threaded throughout the bouquet, dainty aster-type blooms in light lavender with subtle yellow centres provide a gentle haze of colour and an airy, meadow-like charm, as if gathered from a stroll across nearby gardens near Soho. Spots of more intense purple appear in the form of bell-shaped lisianthus, positioned to create depth and pockets of shadow that pull your gaze further into the bouquet. All of this sits on a base of lush greenery, with smooth, silvery eucalyptus leaves and lively lime-green textural filler combining to frame the flowers and add an invigorating brightness. The stems are visible at the bottom, neatly aligned and bound together in a classic hand-tied style, ready to slip into a favourite vase. The overall impression is one of thoughtful elegance and quiet celebration, ideal for marking personal milestones, sending a romantic gesture, or brightening a home or studio in and around Soho.
SPRING CHARM
£57.00
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A richly detailed mixed bouquet dominates the image, shown squarely from the front against a clean, white background that strips away any distractions and focuses the eye on the flowers themselves. Central to the design are several large bi-colour roses, fully open so that the spiral of petals shifts visibly from bright, golden yellow in the heart of each flower to warm orange and a whisper of reddish-orange along the outer edges, giving the arrangement a glowing, almost sun-kissed quality. Encircling these roses and filling the spaces between them are white daisy chrysanthemums, their simple petals spreading evenly around striking lime-green centres that lend a zesty note to the composition. Tucked throughout the bouquet are clusters of small, deeply coloured magenta and fuchsia chrysanthemums, with tight, cushion-like heads and tiny yellow-green eyes, adding rich contrast and a sense of playful energy. Dark green foliage peeks from between the blooms, the leaves smooth and slightly glossy, helping to define the rounded shape and adding a natural softness to the overall silhouette. The stems are gathered tightly at the base and neatly cut, visible against the white ground, conveying the freshness and hand-crafted nature of the bouquet as if just prepared in a Florist Soho workshop off Old Compton Street. The lighting is bright, even, and shadow-free, so every nuance of colour and texture stands out clearly. The mood is joyful and celebratory, making this an ideal arrangement to imagine arriving at a Soho apartment or office to mark an opening night, promotion, or simply to bring a bright burst of life into a busy city day.
BERRY BURST
£43.00
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In this image, a generous bouquet of mixed seasonal flowers rises from a clear glass vase, set against a neutral white background that allows every colour and texture to shine. At the centre, lush deep red roses open in layered spirals, their velvety petals adding romance and depth, like a quiet nod to Soho's vibrant evening atmosphere. Flanking them are two sunny yellow gerbera daisies with distinctive brown-orange centres, their bold, round faces turned outward as if they are greeting the viewer with a smile. Spreading around these focal blooms, soft pink daisies or chrysanthemums create a wide, cushion-like halo, their countless fine petals and small yellow centres lending volume and a feeling of soft comfort. Interwoven throughout the design, stems of purple and lavender lisianthus stand gracefully, their bell-shaped blooms gently curved and lightly ruffled, introducing cooler tones that provide an elegant contrast to the surrounding warmth. Bright, bead-like clusters of red hypericum berries are tucked among the petals and leaves, offering flashes of colour and a pleasing, rounded texture. Rich green foliage in various shapes and tones-from broad, glossy leaves to lighter, more delicate sprigs-threads through the bouquet, bringing structure and an almost garden-fresh energy, as if gathered after a morning wander near Soho Square. The transparent vase showcases the neatly arranged stems and clear water below, revealing the tidy craftsmanship behind the arrangement. Altogether, the bouquet feels joyful yet refined, the kind of design Florist Soho might deliver the same day to a studio near Oxford Street or an office by Shaftesbury Avenue to mark a promotion, celebrate a birthday, or simply brighten a grey London afternoon.
FRESH SCENT
£43.00
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A thoughtful, encouraging composition captured on a crisp white field: to the left a lush bouquet rests in a clear glass vase tied with rustic twine, the sort of artisanal finish I often add at Florist Soho before a local delivery. The blooms are a soft chorus of colour - powdery light pink roses with petals unfurling like silk, warm peach-orange Gerbera daisies with rich dark brown centres, and clusters of tiny white and lime-green chrysanthemum florets that lend a bright structural energy. Dainty sprays of Gypsophila weave through the arrangement like airy lace and the dark green foliage provides shadow and depth, making each blossom read distinctly from across a room. The tactile mix of velvety rose petals, the firm discs of Gerbera, and the airy, feathery baby's breath creates a bouquet you can almost smell-subtle rose perfume warmed by fresh green stems.On the right and overlapping the vase, a shiny silver foil balloon proclaims "Good Luck!" in large, bouncy, multi-coloured type. The word "Good" is rendered playfully, the two o's replaced by bright yellow smiley faces - one winking, the other sticking its tongue - lending a wink of encouragement. The balloon's metallic sheen is scattered with colourful hearts, stars and tiny abstract shapes in blue, pink, yellow and green; a small KALEIDOSCOPE logo anchors the bottom edge. I imagine this pairing arriving for a friend heading to a new job near Covent Garden or a student leaving for an interview on Greek Street-cheerful, local and full of good intent.
GOOD LUCK COMBO
£60.00
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A carefully composed bouquet of fresh flowers stands out clearly against a bright white background, every element visible as if laid out in a Soho studio. At its heart, several softly shaded pink roses open into generous, velvety blooms, their layered petals evoking warmth and gentle affection. Nestled between them are bright yellow gerbera daisies, each flower a radiant disk of slender petals surrounding a dark, almost chocolate-coloured centre that adds depth and a graphic focal point. Reaching above this cluster of warm tones are tall, slender stems of deep blue delphinium, the small individual florets stepping up the stem like tiny flags, creating a cool, vertical accent that keeps the arrangement feeling light and modern. Surrounding the blooms is an abundant mix of foliage: fine, feathery ferns spill from the edges, while brighter green, cushiony filler leaves sit between the main flowers, adding volume and a subtly textured backdrop. At the base, broad, smooth green leaves-some gently striped with lighter shades-are wrapped around the flower heads to form a neat, structured collar that frames the bouquet much like the facades framing Soho's narrow streets. The stems below are visible, cleanly trimmed and tied together with a simple neutral wrap, giving the impression of a freshly prepared hand-tied bouquet ready for delivery across Soho and nearby creative offices. The design feels cheerful yet composed, ideal for birthdays, congratulations, or simply bringing a splash of colour and a whisper of garden scent to an apartment overlooking the bustle of Oxford Street.
NATURAL POETRY
£60.00
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An autumnal hand-tied arrangement captured against a pristine white surface, where colour and texture compose a small, intimate landscape. Dominant, velvety red gerberas form dramatic focal points with their flat-radiating petals and deeper centres, balanced by richly hued crimson roses whose layered blooms feel both classic and warm. Interspersed throughout are lively sprays of bright yellow chrysanthemum-like blooms, their clustered petals bringing a lively, almost jubilant rhythm to the silhouette. Coral-pink garden roses and soft peach accents soften the palette, casting a tender blush across the arrangement, while orange-red alstroemeria introduce delicate, speckled patterns that give movement and detailed interest. The foliage is varied and considered: glossy deep greens underpin the flowers, paler variegated leaves add highlights, and several broad, russet-toned autumn leaves lend a rustic, seasonal gravitas. In the gentle, natural light the petals catch a slight glow and the whole bouquet seems to invite touch; the faint scent of roses and warming earth notes from the dried-tinged leaves completes the sensory picture. Stems are bound at the base in a tidy hand-tied fashion, visible as a fresh bundle of green stalks, emphasizing the bouquet's crafted quality. This is an arrangement that reads as both celebratory and consoling - an ideal gift after an evening at a Soho theatre or a tasteful addition to a harvest table in a Dean Street flat.
FESTIVAL OF COLOURS
£54.50
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An elegant floral arrangement of red roses and white calla lilies stands in a simple clear glass vase, set against a clean white background that allows the colours and textures to command full attention. At its centre, several fully bloomed roses create a rich, circular cluster, their petals densely layered and velvety, spiralling inwards in deep crimson tones that signal passion and devotion. Intertwined between these roses are four or five pristine calla lilies, each one rising slightly above the rest, their trumpet-like petals unfolding in a creamy white that catches the light along gentle curves and edges. The lilies' soft, waxy surface and the fine golden spadix at their core lend the bouquet a sculptural, almost modern-art quality. Encircling the primary blooms, generous greenery gives the design both fullness and graceful movement. Eucalyptus stems with small, rounded, silvery leaves arc outward, introducing a light, feathery texture and a suggestion of cool, fresh scent. Beneath them, broader leaves in deep emerald tones build a solid, verdant foundation that makes the red and white flowers appear even more vivid. Through the transparent sides of the cylindrical vase, the neatly cut stems are clearly visible, gathered in an orderly fan and resting in clear water, underscoring the sense of freshness and thoughtful craftsmanship. Illuminated by bright, even lighting, the arrangement appears crisp and contemporary, like something you might find gracing the window of a stylish Florist Soho studio near Carnaby Street. The bouquet feels ideal for a romantic gesture delivered to a loft overlooking Dean Street, a sophisticated anniversary surprise in a Soho restaurant, or a statement piece to bring warmth and elegance to a creative workspace.
NATURE THRILLS
£65.00
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A beautifully balanced bouquet stands out crisply against a pure white background, as if freshly photographed on a studio table just a short walk from the bustle of Soho's theatres and cafés. The flowers are gathered in a rounded, hand-tied cluster at the top, creating a generous, domed silhouette that slowly tapers into the wrapped stems. Creamy white roses sit at the core, their petals unfolding in neat whorls that feel both timeless and serene, evoking the gentler side of the city. Interlaced with them are deep magenta and vivid fuchsia carnations, each bloom densely packed with frilled petals that add movement and lush texture, their rich tones echoing neon lights and late-night galleries. Threaded through the arrangement, white alstroemeria offer a lighter, more intricate note; their slim petals are marked with fine, painterly streaks of pinkish-red and delicate speckles, drawing attention to the dark stamens at the centre. Fresh green foliage surrounds and supports the blossoms, with glossy leaves and sporadic variegated edges filling gaps and providing a vibrant, natural contrast that softens the stronger colours. The stems are nestled in careful wrapping: an inner layer of crisp white paper creates a clean collar that rises snugly around the base of the flowers, complementing the background and making the colours appear even more saturated. Draped over this is a translucent sheet of purple cellophane or tissue, softly crinkled and pleated so that it shimmers and catches the light, adding a gentle sense of depth and celebration. At the base, an iridescent lime-green satin ribbon is tied into a neat bow, securing the wrapping with a modern flourish. A small rectangular kraft-style tag hangs from the ribbon, inviting a handwritten sentiment-perhaps a simple "thinking of you" or a bold "congratulations" for a performance or opening night near Soho. The entire arrangement radiates warmth, creativity, and an easy sense of occasion, ideal for same-day delivery to studios, offices, and homes across the area.
BLACKBERRY FUSION
£55.00
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An exuberant Easter floral arrangement sits in a pastel lime-yellow hatbox against a pure white background, its bright palette reflecting the artistic flair of Florist Soho's neighbourhood. The cylindrical container has a smooth, modern finish, and its sides are adorned with scattered pastel Easter eggs in baby blue, rose pink, and white, some lightly detailed with dots or slender stripes that add a touch of whimsical charm without overwhelming the eyes. Above this decorative base rises a full, dome-shaped bouquet, closely packed to create a sense of abundance. At the front and centre is a single large light pink Gerbera daisy, its layered petals forming a perfect circle around a pale green centre that acts as the visual anchor. Around this focal bloom, numerous yellow chrysanthemums unfold, their narrow petals catching the light and giving the impression of tiny bursts of sunshine. Coral to orange carnations are tucked among them, their deeply ruffled petals providing soft texture and a gentle, romantic fullness. Threaded throughout the arrangement are deep violet and rich purple lisianthus blooms, their velvety, bell-like flowers lending a more dramatic note and balancing the bright yellows and pinks. Fresh greenery, with both solid green and lightly variegated leaves, frames the flowers, creating an attractive contrast and helping the colours to pop against the white background. The arrangement is low and rounded, perfect for placing on a café table, work desk, or small dining table in a Soho flat, and it evokes the feeling of a joyful spring celebration. Visually, it reads as a carefully crafted piece, assembled by an experienced florist who understands both colour harmony and seasonal charm.
SORRENTO SUNRISE
£67.00
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