Soho Valentine's Day Flowers & Bouquets

At Florist Soho, we believe Valentine's Day deserves something truly special. With years of experience creating memorable bouquets for our local community, our Soho team handcrafts each arrangement for style, freshness, and romance. Whether you're surprising a loved one near Dean Street, sending a heartfelt message to an office on Wardour Street, or celebrating close to Soho Square Gardens, our creative expertise shines.

Our passionate florists serve more than just Soho — we deliver blooms and smiles across Covent Garden, the trendy streets of Fitzrovia, and bustling Marylebone. Wherever you are, our goal is making your Valentine’s gift extra meaningful, with a local touch you can trust.

Order online easily and enjoy same-day flower delivery anywhere in Soho and nearby areas – just order by 3 PM for guaranteed Valentine’s Day delight. We carefully select only the freshest seasonal flowers, ensuring your bouquet arrives vibrant and beautiful every time.

  • Artisan bouquets designed and delivered by local Soho florists
  • Same-day delivery to Soho, Covent Garden & Fitzrovia (order by 3 PM)
  • Trusted, experienced, and creative team serving the Soho area
Let Florist Soho make your Valentine’s truly memorable this year. Order online today and surprise someone special, right here in the heart of London!

Share This Guide

VALENTINE'S DAY FLOWERS
Florist Soho presents this bouquet as a quiet, sophisticated ode to strength. The white lilies-large and trumpet-shaped-stand at the heart, their creamy petals opening like lanterns in soft morning light. Surrounding them, red roses cluster with deliberate intimacy, their velvety blooms releasing a dewy, hypnotic perfume that mingles with the lilies' clean, slightly spicy undertone. The bouquet is framed by abundant green spears and curling foliage, the leaves glossy and crisp, their cool emerald tones lending a forest-like depth to the arrangement. Unopened buds pepper the composition, promising future beauty and a sense of ongoing celebration, while the overall design feels luminous and poised, as if staged in a window on Wardour Street between Soho and Covent Garden. The image is captured in bright, clear light, every leaf and petal outlined with freshness, a testament to careful craftsmanship. Presented with an elegant Hero card, this creation is an ideal expression of thanks or remembrance-a floral embrace for someone whose spirit continues to inspire. It's the kind of bouquet you might send to a colleague who brightens a busy day near Oxford Street and Berwick Street, or to a friend in need of quiet comfort after a long week. Florist Soho offers thoughtful service and reliable, local delivery across Soho, Chinatown, and surrounding neighbourhoods, ensuring the bouquet arrives fresh and ready to brighten a room.
BE MY HERO
£85.00
Buy now
This arrangement presents a rounded cluster of about eighteen to twenty richly coloured red roses, each bloom fully unfurled to reveal lush, velvety petals in a true crimson tone, layered and spiralling inward. Interspersed among the roses are airy sprays of gypsophila (baby's breath), their tiny white florets forming soft halos and filling every gap so the composition reads as both dense and weightless. The bouquet is held in a clear glass vase; through the transparent sides the long, verdant stems are visible, bundled with care and reflecting a little gloss where the water catches the light. Set against a clean white backdrop, the colours read intensely - the red feels warm and saturated while the white of the baby's breath reads almost luminescent, creating a classic, photographic contrast. If you were to experience this in person, the roses would offer a plush, tactile velvet under the fingertips and a subtle, enveloping fragrance that is unmistakably romantic, while the gypsophila adds a soft, powdery sweetness and delicate papery texture. This is the kind of bouquet often chosen to mark anniversaries, Valentine's gestures, or to say "I love you" with quiet eloquence. Imagined in Soho, it would complement evenings out around Old Compton Street or be a comforting delivery after a stroll past Carnaby Street, its timeless beauty suited to the neighbourhood's blend of theatre, boutique shops, and late-night intimacy. The arrangement reads as both generous and composed, made to be both seen and felt.
FOREVER
£65.00
Buy now
Against a bright white background that feels as clear as a gallery wall off Carnaby Street, a carefully crafted bouquet is displayed, the flowers fanning out in an elegant, hand-tied spiral. At its heart, full-bloomed garden roses in blush and dusty mauve unfurl in gentle, rounded layers, their soft curves evoking quiet romance amidst the energy of Soho. They are surrounded by generous carnations with beautifully ruffled petals, each bloom shifting from creamy pale pink to richer rose and fuchsia at the edges, creating waves of texture that feel plush and inviting. Threaded through is a cooler, urban note: deep indigo and royal blue flowers, some still in tight, tulip-like buds, others open with striking dark centres like the prominent anemone near the front. These blues slice through the pinks like confident brushstrokes, giving the arrangement a contemporary edge. Delicate spires of lilac and pale lavender stock rise lightly above the rounded forms, their tiny blossoms adding airy volume and suggesting a whisper of powdery fragrance mingling with sweetness. All of this rests in a bed of fresh foliage, with glossy dark green leaves and rounded, silvery eucalyptus bringing structure and a suggestion of clean, menthol-green scent. The stems at the base are neatly gathered and visible, a sign of a freshly made bouquet, ready to be delivered from a local Soho florist to a flat above a busy street or a quiet workspace tucked behind the theatres. The balance of romantic tones and bold accents makes this arrangement ideal for birthdays, artistic celebrations, or simply sending a calming moment of beauty into the heart of the city.
NOBLE BEAUTY
£67.00
Buy now
This exuberant bouquet reads like a walk through a favourite London market at the height of summer - abundant, fragrant and carefully composed. A dense, rounded cluster of roses fills the view: bold yellow roses shining like small suns; creamy ivory blooms that soften the palette; and a spectrum of pinks from soft blush through lively magenta to rich fuchsia, including several petals edged in delicate pink-and-white bicolour. Deep crimson and burgundy roses provide dramatic counterpoint, while clusters of smaller spray roses and newly unfurling buds add a tactile, garden-fresh texture. The foliage is glossy and dark, probably ruscus or salal, threaded throughout to provide structure and a cool green backdrop that intensifies the floral hues. Neatly bound stems are hidden beneath a wide red satin ribbon, tied into a statement bow whose long tails lend movement and a touch of old-fashioned romance. A small white gift tag tucked into the knot bears the greeting "Happy Holidays," making the bouquet feel both personal and seasonal. Lightly citrus-scented and clean, the roses suggest an inviting fragrance that lifts the arrangement beyond its visual beauty. I imagine this piece arriving by hand to a flat near Old Compton Street or brightening a desk at a creative studio off Wardour Street - a present that expresses celebration, affection or quiet thanks with an assured, floral expertise.
CRAZY IN LOVE
£69.00
Buy now
This bouquet reads like a small, effervescent celebration of pinks: three intense fuchsia Gerbera daisies open wide at the heart, their many petals and dark central discs providing crisp visual contrast. Interlaced among them are soft lavender-pink roses, their petals still echoing the tightness of fresh buds and unfolding with a velvety grace that tempers the Gerberas' punch. Little clusters of purple statice or limonium drift through the arrangement like confetti, creating delicate pockets of cool tone and fine texture against the broader floral forms. The foliage-large green leaves that suggest salal and the faintly aromatic grey-green of eucalyptus-encircles the flowers, giving the bouquet a generous, garden-harvest fullness and a subtle herbal freshness. The wrap is part of the presentation: a pale pink, matte tissue paper nestles the stems, while a translucent, slightly crinkled fuchsia-pink cellophane overlays it, catching light and reinforcing the pink theme with a slight glossy sheen. You can glimpse the clear glass vase rim at the bottom, confirming the bouquet is arranged for immediate display. The scent is quiet and inviting; roses offer a soft perfume while the green notes from foliage and gerbera bring a clean, uplifting breath. Ideal for birthdays, Mother's Day, or a spontaneous 'thinking of you', this composition reflects the care of a local florist who knows Soho's rhythms-from the bustle around Carnaby Street to the quieter corners near Golden Square-designed to arrive bright, fresh, and ready to make someone smile.
SORBET
£49.00
Buy now
Set against a smooth white background, this rounded bouquet of white roses, pink alstroemeria, and fine baby's breath glows with quiet sophistication, like a calm pause amid the bustle of Soho's streets. Several large, creamy white roses form the heart of the arrangement, their petals curling outwards in soft spirals that reveal gentle gradations of cream, ivory, and white. Their centres hold a faint golden warmth, giving the roses a candlelit glow even under bright, even lighting. Around them, lively clusters of alstroemeria introduce movement and colour. Each trumpet-shaped bloom shows delicate shifts from pale blush-pink at the tips to rich fuchsia at the centre, with narrow, darker stripes and specks creating intricate patterns that reward a closer look. Between these larger blooms, airy sprays of Gypsophila-baby's breath-are woven with care, their tiny, cloud-like flowers softening the edges and giving the design an almost weightless quality, like drifting mist. Deep, glossy green leaves peek through at the base and edges, providing a fresh counterpoint to the softness of the petals and suggesting the feel of flowers just brought in from an early-morning market run near Berwick Street. The stems are gathered tightly and left visible at the bottom, emphasising the hand-tied craftsmanship and making it easy to imagine this arrangement being placed into a waiting vase on a studio desk or restaurant table. The bouquet's overall mood is gentle and affectionate, ideal for sending a message of love, friendship, or quiet gratitude through same-day flower delivery across Soho, Covent Garden, and the nearby West End.
AMOUR
£50.00
Buy now
In this dramatic floral composition, passionate red roses intertwine with opulent purple peonies, creating a bouquet that feels perfectly at home in the creative energy of Soho. The roses are at their most expressive stage, fully open with layers of velvety petals that curve outward like soft, rich waves of colour. Between them, the peonies rise in rounded clusters, their many ruffled petals overlapping to form plush, full blooms that lend a sense of abundance and softness. A bed of greenery encircles the flowers, with deep green leaves that are smooth, slightly glossy, and gently arching, adding a fresh, garden-like quality to the arrangement. Tall strands of eucalyptus emerge from the foliage, their slender, silver-green leaves introducing a cooler tone and vertical movement, suggesting a subtle, aromatic freshness that contrasts beautifully with the sweetness of the roses. Everything is gathered in a straightforward clear glass vase, where the green stems are visible through the water, crossing and aligning in a calm, orderly pattern that grounds the lushness above. Natural light or perhaps a nearby window seems to illuminate the bouquet, making the reds glow warmly and the purples appear rich and velvety, much like artwork highlighted in a Soho studio or boutique. The overall impression is one of confident elegance and heartfelt sentiment, well-suited for romantic gestures, milestone birthdays, or celebrations of success. Delivered across Soho and the surrounding streets, this bouquet would transform a sideboard, desk, or dining table into a focal point of colour and emotion, an everyday space suddenly charged with beauty and intention.
CHERRY SWEET
£60.00
Buy now
This vibrant floral arrangement from Florist Soho tells a story of affection and local artistry, thoughtfully designed for any occasion that calls for joy. The centre of the bouquet glows with pale lavender roses, each bud unfurling like early blooms spotted during a morning walk past Soho Square. These are framed by dazzling Gerbera daisies in hot fuchsia pink, their broad petals and inky centers infusing the design with energy and youthful exuberance. Nestled within, smaller, plush magenta chrysanthemums with subtle pops of yellow-green at their hearts create a deep, textured layer-a subtle tribute to the visual diversity found in Soho's colorful streets. Generous sprigs of white gypsophila impart a weightless, airy feel, offsetting the bold, rich tones. Interwoven lush, glossy green leaves reflect the freshness of a newly opened flower stall in the alleyways near Dean Street. Resting in a clear, rounded glass vase finished with a rustic raffia tie, the arrangement invites a sense of relaxed sophistication. A pristine white tag attached at the neck stands poised for a personal message, echoing the heartfelt touch Florist Soho brings to each same-day delivery or celebration. It's a bouquet tailored for birthdays, milestones, or simply keeping connected with those you care about amidst the hustle and creativity of Soho.
DAY BRIGHTENER
£55.00
Buy now
A carefully composed bouquet photographed against a clean white studio backdrop, centred around one large, fully open creamy white Oriental lily whose satin-like petals curve outward to reveal pale yellow stamens and a pale green pistil. Around this luminous focal bloom nestle numerous lily buds-tight, lime-tinged and pale yellow-giving the arrangement a sense of growth and unfolding life. Interspersed among the lilies are rich, velvety red rosebuds and small roses, their deep crimson petals mainly furled, introducing dramatic but controlled pops of colour that read as passion and affection. The flowers are cradled by a thoughtful selection of foliage: glossy, dark forest-green leaves offer a solid architectural base; lighter, arching palm fronds add movement and a soft tropical note; and sprays of rounded, silvery-green eucalyptus provide a cool, refined contrast. The composition is presented in a simple, cylindrical clear glass vase with visible green stems submerged in clear water, the glass reflecting gentle studio light and underlining the bouquet's freshness. Imagine the scent-a blend of the lilies' heady, sweet perfume with the rose's warm depth-balanced rather than overpowering. As a Soho florist's design, this arrangement speaks to quiet celebration, and is ideal for sending warm congratulations or sincere affection around the neighbourhood-from Old Compton Street to Berwick Street Market. Florist Soho hand-selects each stem to ensure tactile freshness and a composed, elegant silhouette that reads beautifully in both intimate flat spaces and on shop counters in the area.
INSPIRATION
£65.00
Buy now
In this photograph, a densely packed bouquet of multi-coloured roses commands attention against a bright white background, the kind of crisp setting that feels right at home in a Soho studio or gallery space. The bouquet is hand-tied into a generous, domed shape, where each bloom seems to lean into the next, creating an uninterrupted sea of petals. Deep red and Burgundy-style roses suggest classic passion, while vivid yellow and flame-orange flowers introduce a lively, energetic character, reminiscent of neon reflections on wet pavements after a rain shower. Soft pastel pinks and romantic rose tones mingle with bold fuchsias, and creamy white roses are dotted throughout, offering visual rest and a hint of refinement. Every rose appears freshly cut, with layered petals that look soft and velvety, their edges gently curving outward. Some blossoms are almost fully open, revealing intricate, spiralling hearts, while others remain more compact, giving the arrangement texture and dimension. Small glimpses of glossy, dark green leaves peek between the blooms and at the base of the bouquet, adding depth and reminding you that this is a living, breathing composition rather than something artificial. The stems are neatly aligned and bound near the base with a green and white checked ribbon, a nod to traditional market bundles one might find near Soho's historic produce and flower sellers. The lighting is bright yet balanced, bringing out subtle differences in colour without creating harsh contrasts. The overall mood is festive, warm, and inviting-exactly the kind of bouquet a local florist might send for a birthday brunch in a Dean Street apartment, a romantic surprise in a small restaurant, or a cheerful pick-me-up delivered to a creative studio nearby.
WAIKIKI SUNSET
£69.00
Buy now
Captured in bright, neutral studio light, this abundant bouquet of mixed roses feels like a private celebration. The arrangement folds together large, fully opened roses in creamy white and pale blush pink with stronger, saturated magenta-pink blooms that catch the eye like confetti. Soft lavender roses provide a cool, elegant counterpoint, while clusters of small spray roses in warm cream and the palest buttery yellow settle into the crevices, lending a layered, tactile rhythm to the whole. Rich, glossy greens - likely ruscus or salal - weave through the flowers, their elongated leaves offering a crisp, botanical contrast that lifts each bloom visually. My hands as a florist shaped the stems into a tight, rounded form, and the gathered base is bound with a wide, pale-pink satin ribbon tied into a large, graceful bow whose loops and tails trail slightly below the bouquet, catching light on the ribbon's satin sheen. Against the clean white background every petal edge, shadow and highlight is clear; the senses imagine a faintly rosy, fresh fragrance and the gentle rustle of petals as the bouquet is handled. This arrangement is suited to tender occasions - birthdays, anniversaries, Mother's Day - or as a bright thank-you, and is presented with the quiet expertise of a Soho shop. Florist Soho often prepares similar bouquets for same-day delivery across the neighbourhood, from Frith Street to Soho Square, matching the area's mix of elegant restraint and vibrant colour.
GLAMOUR
£67.00
Buy now
A lavish bouquet of rich red blooms and delicate pink accents stands out boldly against a pure white backdrop, the type of arrangement you might imagine being delivered to a cosy flat off Dean Street. At its heart, luxurious red roses create a strong romantic focus, their velvety petals unfolding from neat, tightly furled buds into generous open blooms that form intricate spirals of colour and texture. Nestled among these are clusters of smaller, deep crimson flowers, reminiscent of alstroemeria, their multi-layered petals and subtle patterns adding rhythm and depth to the design. Fine sprigs of tiny pale pink and white blossoms, similar to waxflower, weave gently throughout, their minute star-shaped flowers softening the composition and adding a whisper of lightness against the stronger reds. Encompassing the flowers is an abundant selection of greenery: glossy dark green leaves, more delicate light green fronds, and softly curved stems that create a lush framework, as though gathered from a shaded courtyard garden. Punctuating this green collar are dramatic burgundy and reddish-brown leaves with fine veining, their warm, earthy tones echoing the roses and adding a layer of sophistication reminiscent of Soho's moody evening lights. The arrangement is presented in a sleek, rectangular clear glass vase, whose clean lines and transparent sides reveal hints of the stems and water, enhancing the bouquet's contemporary feel. Around the vase, a bright red ribbon patterned with neat white heart outlines is tied snugly, gently reinforcing the romantic mood without distracting from the flowers. In the bottom right corner, a prominent circular orange badge displays the words "VASE INCLUDED" in bold white uppercase letters, making it clear that this striking, gift-ready arrangement arrives complete-an ideal choice for anniversaries, Valentine's deliveries, or spontaneous expressions of love throughout Soho and neighbouring streets.
ALWAYS WITH YOU
£65.00
Buy now
Set against a pure white background, this bouquet feels like a calm, luxurious pause amid the bustle of Soho's streets, its colours arranged with the eye of an experienced local florist. At the centre sit generous clusters of soft sky-blue hydrangeas, their rounded heads formed from many tiny petals, creating billowy, cloud-like shapes that immediately draw the gaze. Threaded amongst these pale blues are orchids in vivid fuchsia and deep purple tones, probably Vanda or Phalaenopsis varieties, with broad, almost waxy petals marked by intricate speckling and fine veins; they introduce an exotic flair that wouldn't look out of place in a stylish café or gallery near Greek Street. From within the main body of the bouquet emerge tall, slender stems of clematis in a rich, velvety purple, some blooms open in star shapes, others bell-like and nodding, giving the design lift and a sense of effortless, natural movement. Tucked closer to the hydrangeas are delicate spray roses in gentle blush and ivory shades, their small, layered petals conveying subtle romance and adding a softer texture that contrasts nicely with the bolder orchids. Around and beneath the flowers, lush green foliage fans out, featuring broad, glossy leaves that reflect the light and help define the bouquet's generous, rounded silhouette. The stems at the base are neatly gathered and tied, revealing a hand-tied finish that suggests freshness and careful preparation, as though the bouquet has just been completed for same-day delivery to a nearby loft or townhouse. In this image, every detail-from the cool, calming palette to the interplay of textures-speaks of celebration, appreciation, and a refined sense of style connected to central London living.
BLUE GROTTO
£100.00
Buy now
This image captures a luxurious round bouquet posed against a clean white background, allowing the colours and textures to shine like a curated work of art from a Soho gallery. Full, light pink peonies dominate the centre, their lush, ruffled petals layered so generously that each bloom appears almost pillow-soft, inviting an imagined touch. Cradling them are soft powder blue hydrangeas, formed from countless miniature blossoms that blend into cushiony clusters, cooling the palette and conjuring the calm you might feel stepping out of busy Oxford Street into a quieter side lane. Among these pastel tones, deep purple Vanda orchids provide dramatic contrast, their broad petals painted with darker speckles that add intrigue and an air of exotic luxury often favoured in high-end West End floral design. Slender fuchsia calla lilies curve through the arrangement, their sleek, trumpet-shaped blooms introducing graceful movement and a contemporary edge that contrasts with the more traditional peonies and roses. Delicate blush pink spray roses nestle between the larger flowers, adding intricacy and a sense of classic romance, as if borrowed from a secret courtyard garden off Greek Street. Silvery-green dusty miller leaves, soft and velvety, mingle with glossy dark foliage, framing the bouquet and giving additional depth and tone. At the bottom, neatly gathered stems remain visible, tied carefully in the hand-tied style that signals freshness and craftsmanship from a local Soho florist. The overall feel is one of gentle opulence and heartfelt emotion, suited to birthdays, proposals, gallery openings, or simply bringing a calming, romantic presence into an apartment or studio in the heart of London.
COSTA DEL MAR
£114.00
Buy now
The image shows a generous, hand-tied bouquet of hydrangeas and foliage set against a pristine white background, much like a piece of floral art ready to be delivered from a Soho florist's workbench to a nearby gallery or apartment. Large, domed hydrangea heads form the focal point, each made up of massed, four-petalled florets that create a soft, pillowy surface. Shades of baby pink merge seamlessly with pools of calm sky blue and luminous ivory, the three hues balancing one another in a palette that feels both fresh and nostalgic, reminiscent of early summer mornings in a quiet corner off Soho Square. Threaded between these round hydrangea forms are fine stems of rich magenta filler flowers, comparable to waxflowers, whose many small blossoms introduce delicate texture and a more intense note of colour, like small exclamation marks scattered throughout the design. The bouquet is framed by a generous halo of greenery: broad, glossy, dark green leaves cradle the hydrangea heads, while smaller, more flexible leaves curve outward, lending lightness and a slightly informal, garden-picked look. The stems are clearly visible at the base, gathered with care into a tight bundle, confirming the piece as a professional hand-tied arrangement ready for a waiting vase in a Soho office or home near Dean Street or Berwick Street. The lighting is bright and neutral, revealing the subtle veining in each petal and leaf and conveying the impression of freshly cut, well-conditioned blooms. Altogether, the bouquet communicates understated joy and gentle reassurance, making it suitable for birthdays, thank-you gifts, or a thoughtful gesture of support anywhere across central London's lively Soho district.
FAIRYTALE BLISS
£60.00
Buy now
A sophisticated bouquet arranged by the experts at Florist Soho, this piece captures the charismatic flair of Soho's local flower scene. The focal point: clusters of velvety red and pristine white roses, their petals unfurling in perfect spirals, evoking the area's reputation for romance and celebration. The blooms are thoughtfully interspersed with lush, varied foliage-some leaves deep and glossy, others brushed with soft cream and silver-bringing life and texture reminiscent of Soho's dynamic parks and garden squares. Eucalyptus sprigs drift between the roses, their gentle green hue adding freshness and a hint of soothing aroma. Encased in soft pink wrapping paper, elegantly gathered, the whole bouquet radiates a sense of calm exuberance, ideal for both grand occasions and simple acts of affection in Soho. Whether shared in a lively local cafe or delivered to a home on a winding Soho lane, this arrangement offers a sensory tapestry of colour, scent, and heartfelt intention-everything you expect from Florist Soho, delivered straight from the heart of the city.
INFINITY
£79.00
Buy now
A richly layered bouquet of red and white flowers stands in a clear glass vase, sharply defined against a pure white background as if displayed in a Soho studio. Deep, velvety red roses form the anchors of the arrangement, their petals folding tightly inwards or just beginning to open, giving a sense of depth and quiet emotion, like a whispered declaration of love on a side street off Oxford Circus. Around them, clusters of crimson red carnations add volume and movement, their ruffled petals forming soft waves that catch the light and create shadows within the arrangement, intensifying the sense of texture. Interlaced through these vibrant reds, delicate sprays of white baby's breath weave a gentle veil of brightness, their tiny blossoms standing out like twinkling points of light, bringing balance and calm. Dark green rose leaves and cool-toned eucalyptus foliage punctuate the bouquet, the eucalyptus' round, silvery-green leaves adding a contemporary edge that feels at home in the creative, design-conscious atmosphere of Soho. The overall shape is that of a smooth, rounded dome, densely filled yet thoughtfully composed so no single flower is lost, suggesting the practiced touch of a florist accustomed to preparing pieces for local offices, boutique hotels, and intimate venues. The cylindrical glass vase, with a slightly flared top and sturdy base, reveals neatly trimmed stems submerged in clear water, reinforcing a sense of freshness and professional care. The red and white palette speaks strongly of love, passion, and celebration, making this arrangement ideal for anniversary surprises, Valentine's Day deliveries across Soho, or as a comforting, romantic presence in a stylish city flat.
MY SWEETHEART
£65.00
Buy now
Presented in an elegant round hatbox finished in cream with two narrow dark bands at the rim and base, this compact, domed arrangement is built from tightly arranged roses and carnations that create an immediate sense of abundance. Up close, the roses display a painterly gradation-centres of warm coral-peach and soft apricot fade outward into tender blush pink and clean ivory-while numerous small, ruffled pale-pink carnations fill the gaps with frilly, tactile detail. Sprigs of fresh green foliage with slim, elongated leaves are dispersed sparingly through the mass of blooms, introducing bright contrast and a breath of verdant life. The matte texture of the box and the crisp, white backdrop focus attention on petal surfaces, their velvety sheen catching soft studio light that highlights the bouquet's depth and shape. There's a gentle olfactory suggestion: a light, powdery sweetness and a clean floral note that matches the arrangement's visual restraint. This composition speaks of quiet celebration-romance, congratulations, a thoughtful birthday or anniversary gesture-and suits both intimate moments and chic West End interiors. As a local touch, this style is frequently requested for deliveries around Soho, from Berwick Street Market to Soho Square, and is crafted with the same considered hand used by our team at Florist Soho. The result is an elegant, heartening gift that balances plush softness with refined structure, designed to be both seen and felt.
PINK POP
£72.00
Buy now
Captured from a slightly overhead angle against a pure white backdrop, this bouquet feels like a small garden gathered into a single, generous armful, its colours shifting gracefully from soft blush to deep violet. At the centre, pastel pink roses draw the eye, some with petals wrapped closely in tight buds and others more relaxed and open, revealing intricate swirls that fade to almost ivory at the very edges. Surrounding them are sumptuous carnations in dusty rose and mauve, their ruffled petals layered so densely that they look almost like delicate fabric, adding a tactile richness you can almost feel. Punctuating these soft, rounded shapes are slender spires of Veronica in deep indigo-violet, reaching up and out to create an elegant vertical rhythm that stops the design from feeling static. Threaded throughout the bouquet, dainty aster-type blooms in light lavender with subtle yellow centres provide a gentle haze of colour and an airy, meadow-like charm, as if gathered from a stroll across nearby gardens near Soho. Spots of more intense purple appear in the form of bell-shaped lisianthus, positioned to create depth and pockets of shadow that pull your gaze further into the bouquet. All of this sits on a base of lush greenery, with smooth, silvery eucalyptus leaves and lively lime-green textural filler combining to frame the flowers and add an invigorating brightness. The stems are visible at the bottom, neatly aligned and bound together in a classic hand-tied style, ready to slip into a favourite vase. The overall impression is one of thoughtful elegance and quiet celebration, ideal for marking personal milestones, sending a romantic gesture, or brightening a home or studio in and around Soho.
SPRING CHARM
£57.00
Buy now
Captured against a pristine white background, this hand-tied bouquet looks like a carefully staged still life inspired by the vibrant spirit of Soho. Vanda orchids in deep magenta and fuchsia stand out first, their velvety petals patterned with tiny white speckles that trace an intricate, almost geometric network across each bloom. Cradling and surrounding them are opulent clusters of powder-blue hydrangeas, composed of countless small petals that overlap to create a pillowy, rounded volume, softening the bouquet's silhouette. Interwoven through this cool, calming base are roses in complementary tones: cheerful orange roses whose gently opening whorls bring warmth and optimism, and soft lavender-mauve roses that add a dreamy, romantic note, like dusk settling over Soho Square. Slender spires of darker blue flowers, similar to delphiniums, rise among the larger heads, adding subtle height, depth, and a slightly wild, garden-border feel. Lush dark green leaves, broad and glossy, wrap around the edges of the bouquet, catching the light and giving the impression of freshness, as though the flowers have just arrived from a morning market off Brewer Street. The stems at the base are straight and evenly cut, bound together tightly so the arrangement opens into a smooth, domed shape. The overall mood is one of refined yet joyful celebration-a bouquet from Florist Soho that would feel perfectly at home in a creative studio off Old Compton Street or arriving by same-day delivery as a thoughtful gift for a birthday, promotion, or intimate dinner in the heart of London's West End.
SUNSET COLADA
£105.00
Buy now
An extravagant hatbox rose arrangement is photographed in crisp, even light against a white backdrop, evoking the polished yet creative atmosphere of a Soho gallery window. The container is a round, charcoal-black hatbox with a quietly luxurious feel, neatly accented by a thin red trim circling its base, like a subtle nod to the passion within. From this box rises a densely packed dome of roses, so abundant that no stems or gaps are visible, only a sea of overlapping petals. Deep crimson and classic red roses anchor the design, their velvety blooms concentrated through the centre and echoed in smaller clusters around the edges. Interwoven among them are roses in blush pink, soft shell tones, and brighter fuchsia, giving the arrangement a layered, romantic quality. Warmer coral and peach roses add depth and a sense of warmth, while creamy white and ivory blossoms lighten the palette, catching the gentle highlights of the studio lighting. Here and there you notice lavender and pale purple roses, touches that lend a slightly bohemian, artistic edge, perfectly suited to Soho's mix of old and new. The bouquet includes both large, fully open roses with complex, ruffled hearts and smaller buds and spray clusters that lend texture and rhythm to the dome. Slender sprigs of fresh greenery thread between the blooms, their cool green tones offering a visual pause amid the saturation of colour. The composition feels meticulous yet effortless, like something a skilled local florist might craft in a studio near Greek Street before sending it out for same-day delivery. The mood is romantic and celebratory, ideal for anniversaries, special birthdays, or a heartfelt thank-you gift delivered across Soho and the surrounding West End, where a single, opulent hatbox of roses can transform an apartment or restaurant table into something unforgettable.
SWEET LOVE
£97.00
Buy now
This image shows a romantic still life: a generous bouquet of deep red roses, artfully arranged in a ruby-toned glass vase, paired with a gleaming heart-shaped balloon that proclaims "I Love You." The roses, likely a dozen or slightly more, are clustered closely so that the blooms touch and overlap, creating a rich tapestry of petals. Some flowers are fully open, revealing complex spirals of velvety red, while others are only just beginning to unfurl, their edges gently curving outward. Around the roses, dark green foliage fans out, offering structure and a cool counterpoint to the intensity of the crimson tones. The stems are gathered in a clear ruby-red vase whose fluted sides shimmer with vertical reflections, giving the impression of soft candlelight glancing across glass in a tucked-away Soho restaurant. The water inside is visible, slightly tinted by the colour of the glass, anchoring the arrangement and adding a sense of freshness. Against the bright white background, every element stands out in crisp relief. To the lower right of the bouquet, and slightly overlapping its base, a shiny red heart-shaped foil balloon leans into view. The balloon's surface catches highlights along its curves, suggesting a smooth, metallic texture. Across its centre, "I Love You" appears in flowing white cursive script, the letters large and easy to read. A silver arrow, echoing the legend of Cupid, appears to pierce through the heart on a diagonal. Together, the roses and balloon evoke the feeling of a carefully planned romantic gesture, perfect for sending across Soho, from a studio near Old Compton Street to a hidden courtyard flat off Greek Street.
PASSION STRUCK & BALLOON
£80.00
Buy now
This image shows a rounded bouquet of pink hydrangeas and roses set cleanly against a pure white background, as if it has just been photographed in a light-filled Soho workshop. The composition is dominated by two full, dome-shaped heads of blush hydrangea, their dense clusters of tiny florets overlapping like layers of delicate tissue, creating a cushioned, almost cloud-like surface. Woven among these focal blooms are light pink roses in various stages of opening: some fully unfurled with classic spiral hearts, others still cupped and partially closed, lending the arrangement a sense of unfolding time and gentle anticipation. Slender, upright stems of bell-shaped flowers in soft lavender, periwinkle, and pale purple-likely campanula-emerge between the larger blossoms, their nodding bells introducing vertical movement and a slightly wild, garden-inspired feel. Dotted through the bouquet are small clusters of more intense colour in shades of fuchsia and bright deep pink, possibly waxflower or phlox; their petite, star-like blooms add intricate texture and pockets of vibrancy that draw the eye deeper into the design. A generous amount of fresh green foliage surrounds and supports the flowers, with leaves of different sizes and structures forming a natural frame that both grounds the pastel tones and hints at the bouquet's freshly arranged character. The stems are clearly visible at the base, tied neatly and trimmed to an even length, indicating a handcrafted, ready-to-vase design that would feel perfectly at home on a Soho coffee shop counter or a windowsill overlooking the narrow streets. The arrangement radiates a soft, joyful romance, suitable for marking a birthday, a new beginning, or a simple moment of appreciation in the heart of the city.
PINK CASHMERE
£59.00
Buy now
In this image, a lavish domed bouquet of roses in red, white, and royal blue seems to hover against a pristine white backdrop, its colours echoing the energy of central London on a day of celebration. The roses are arranged in a tight, rounded cluster, their petals overlapping like soft fabric, creating a dense, opulent surface with no hard edges. Velvety crimson roses form the emotional core of the design, each bloom unfurling in a deep spiral, while creamy white roses sit between them, their petals catching the light and bringing a sense of calm brightness. Royal blue roses are scattered thoughtfully throughout the bouquet, their bold, unusual hue instantly evoking patriotic themes and shared identity. Subtle glimpses of dark, glossy foliage peek between the blooms, suggesting the natural structure beneath, much like the hidden courtyards off Dean Street and Old Compton Street that reveal themselves only when you look closely. At the base of the bouquet, a tight bundle of stems is cleanly trimmed and gathered, the even cuts speaking to the discipline and care of a professional florist. The smooth white background strips away any distraction, leaving only the interplay of red, white, and blue, so the bouquet feels like a floral emblem that could be carried to a remembrance service, placed in a West End office reception, or sent to a home near Soho Square as a proud, heartfelt gesture. The overall mood is bold yet respectful, celebrating both individuality and togetherness.
LIKE A ROYAL
£85.00
Buy now
Bathed in the lively energy of Soho, this sumptuous bouquet commands attention with a tightly packed dome of at least fifty red roses, their velvety petals layered and unfolding with delicate intricacy. Each rose glows with hues that fluctuate from dramatic crimson to the deepest cabernet, echoing the vibrant palette of Soho's famous nighttime scene. Between the luxuriant blooms, polished dark green leaves emerge, lending a natural, grounded feel reminiscent of Soho Square's pocket parks. The stems are expertly gathered, tied with a wide, satin red ribbon finished in a bold, multi-looped bow whose trailing ends add a playful yet sophisticated touch. Every detail of this bouquet seems infused with romance and anticipation-perfect for commemorating special connections, marking relationship milestones, or dazzling a loved one with a declaration that transcends words. The imagined scent is both fresh and intoxicating, conjuring the memory of city gardens in bloom. Created by seasoned Soho florists, this bouquet embodies not just beauty but a sense of creative celebration-a floral masterpiece designed to bring admiration and joy to any corner of this storied London district.
RED EXUBERANCE
£299.00
Buy now
There is a calm, cultivated ease to this hand-tied bouquet, as if gathered from a small urban cutting garden behind a Georgian terrace off Dean Street. Pale blush roses are the principal language here, their round, full heads opening to reveal soft layers of petals that invite the fingertips. Cool, rounded eucalyptus leaves provide a muted blue-green backdrop, their matte surfaces offering a pleasant contrast to the roses' satin sheen, while clusters of white berries punctuate the design with bright, sculptural notes. Interlaced among these are sprays of tiny white filler flowers that give an overall sense of lightness and movement, and deeper pink or burgundy accents sink into the composition to provide subtle shadow and richness. On either side, elongated green-and-white spikes-snapdragon-like in profile-introduce vertical rhythm that lifts the bouquet away from a strictly rounded silhouette. At the base, a cream ribbon ties the stems in a neat, tactile knot, hinting at careful handcraft and the slow attention of an artisan. The backdrop is an elegant, pale carved surface, softly out of focus, so the flowers read as immediate and tactile in front. In soft, ambient daylight this arrangement feels both soothing and enlivening - ideal for quiet celebrations, a tasteful thank-you, or to mark the changing of seasons with a thoughtful gift delivered locally across Soho and nearby Covent Garden. The overall effect is one of considered harmony and floral skill.
FLORIST CHOICE £50
£50.00
Buy now
Set against a stark white background, this richly detailed hand-tied bouquet seems to float in mid-air, its colours and textures reminiscent of an artful window display along Soho's side streets. The composition is densely packed and rounded, full of movement and depth. At its core, velvety red roses form a passionate focal point, their carefully layered petals curling inward with a sense of intimacy and timeless romance. Rising between them are tall pink lilies, some fully open with wide, soft petals and pale, inviting centres, others still held in sleek buds, their edges tipped with the faintest wash of green that speaks of freshness. Surrounding these stars is a pillowy mass of white blooms-like hydrangeas or ruffled carnations-that creates a plush cushion, balancing the stronger hues and adding a luxurious, almost cloud-like softness. A striking lime green, pom-pom-like cluster of textured dianthus commands attention near the centre, its bold colour and frilly surface adding a modern twist that feels perfectly at home in creative Soho. From the top and sides, airy plumes of light pink astilbe stretch outward, their feathery spires suggesting gentle motion and adding a romantic, slightly whimsical edge. Nestled discreetly among the petals are tiny fuchsia and lavender filler flowers, dotting the bouquet with flashes of saturated colour that catch the eye like neon signs at dusk. Dark green leaves weave between the blossoms, giving structure and the sense that each stem has been freshly cut and placed with care. The exposed stems are neatly gathered and bound with a deep red satin ribbon, underscoring the bouquet's romantic intent-ideal for same-day delivery to a Soho loft, a theatre dressing room, or a cosy restaurant tucked just off Dean Street.
HEY GORGEOUS
£65.00
Buy now
An elegant floral centerpiece perfectly suited to a Soho anniversary dinner is shown against a stark white backdrop: a round glass bowl brimming with deep red roses rising from a cushion of white hydrangeas. At the top, roughly nine to twelve roses are clustered tightly into a domed crown, each bloom rich with velvety crimson petals that spiral outwards in smooth, layered folds. The roses vary subtly in openness-some are fully unfurled, exposing textured centers, while others remain more cupped, suggesting a sense of gentle progression, like years of shared memories in a relationship. Encircling the roses, a generous collar of creamy white hydrangeas forms a soft, spherical base. The hydrangea florets are small and closely packed, creating a pillowy, cloud-like surface that seems to cradle the roses with tenderness. The colours are clean and true: intense red above, crisp white beneath, with the occasional highlight reflecting off the curved edge of the vase. Through the clear glass, the stems are visible, straight and green in the clear water, adding a subtle vertical structure under the rounded dome of flowers. The even lighting sheds no harsh shadows, letting each petal and floret be clearly distinguished while preserving the overall harmony of the design. This arrangement feels both urban and timeless, the sort of bouquet that could sit in the window of a Soho apartment or on a restaurant table tucked down a side street, quietly saying "I love you still" in the language of flowers, without the need for extra decoration or words.
SIMPLY EXQUISITE
£100.00
Buy now
In the lively setting of Soho, this heart-shaped black hatbox from Florist Soho presents a dramatic cascade of creamy white roses, each one perfectly formed and freshly sourced from local markets. Carefully designed by skilled florists, the display offers a tactile richness as petals press gently against each other in a lush, domed composition, mirroring the neighborhood's vibrant sense of abundance and welcome. Subtle hints of green at the roses' bases indicate their just-cut vitality, while the unfolding white and ivory petals evoke a sense of tranquility amid Soho's creative energy. The sturdy matte black container grounds the bouquet with modern elegance, acting as a visual anchor that lets the soft whites shine all the more. Wrapping the base of the box, a wide, glossy red satin ribbon is tied into an opulent bow on the front left ; its deep, passionate color draws the eye and adds a dash of Soho's signature flair. The arrangement is presented before a crisp, white background that brightens each detail, from the delicate rose edges to the lustrous ribbon. Crafted for moments big and small-be it a thoughtful anniversary near Golden Square, a celebration at a Frith Street eatery, or a token of sympathy for a neighbor-this arrangement exudes sophistication and emotional warmth, capturing the essence of Florist Soho and the spirit of its vibrant London community.
SINCERE LOVE
£100.00
Buy now
A luxurious rose arrangement, styled with the effortless chic you might expect in Soho, is shown against a crisp white background that lets the flowers take centre stage. The bouquet is rounded and full, placed in a clear glass vase with a softly bulbous base and narrowing neck, where the stems and clear water are clearly visible. Dominating the display are deep red and bright scarlet roses, easily numbering two dozen or more, their petals plush and velvety, curling open in various stages that suggest both promise and fulfilment. Woven among the dramatic reds are creamy white and ivory roses, along with a few blooms touched at the tips with the palest pink, adding a nuanced softness and visual rhythm. Small clusters of bright pink filler flowers dot the arrangement like little bursts of laughter, offering texture and a lighter note in between the larger roses. Blue-green eucalyptus stems arc through the bouquet, their rounded, matte leaves adding a cool, contemporary frame and hinting at a fresh, clean fragrance that would feel right at home drifting through a Soho studio near Greek Street or Frith Street. Darker green foliage and occasional silvery leaves fill out the interior, making the bouquet appear lush and thoughtfully constructed from every angle. The overall impression is of a modern classic: rich, romantic, and refined, ideal for a Valentine's gesture, an anniversary dinner near Wardour Street, or a surprise delivery to an office off Shaftesbury Avenue, where the arrangement can transform a bright white desk into a moment of quiet, heartfelt celebration.
CRAZY FOR YOU
£65.00
Buy now
A full, rounded bouquet of about twenty-four pink roses, arranged with the exacting care of a seasoned Soho florist, rests in a clear glass vase against a crisp white backdrop. Each rose is tightly formed, the petals unfolding from deep magenta or fuchsia cores into progressively softer blush pinks and sometimes the palest cream at the outermost edges, creating a subtle gradient that draws the eye inward. The blooms are closely packed to form a generous dome, the visual density softened by glossy, deep-green foliage that slips between the heads and along the rim of the vase. From beneath the water line the neatly cut stems are visible, their green tones and clean angles providing structure and a sense of freshness; the glass itself narrows slightly at the waist before easing outward, catching studio highlights that hint at coolness and clarity. The lighting is even and bright, giving the petals a satiny sheen and making each spiral and contour readable, as if you could trace the velvety texture with your fingertips. The scent is imagined - a soft, fruity rose perfume - and the mood is one of joyful, classic romance, perfect for anniversaries, birthdays, or a thoughtful surprise after a morning stroll through Carnaby Street. As a florist rooted in Soho, I picture this bouquet delivered to a flat overlooking Soho Square, bringing quiet celebration and a refined, floral presence to any domestic interior.
LOVE IN THE AIR
£64.00
Buy now
Handcrafted by expert florists just steps from the bustling markets of Soho, this sophisticated bouquet is a visual and sensory feast. Plush carnations in shades of rich ruby red, powdery pink, and ivory white are gathered tightly together, their frilled petals overlapping, creating a voluptuous and harmonious composition. Pops of pure white baby's breath intermingle among the blossoms, lightening the arrangement with airy, star-like accents reminiscent of a soft drizzle over Carnaby Street. Resting inside a simple, rounded glass vase, the elegantly clustered stems are subtly revealed beneath the water's surface, lending a sense of grounded balance to the buoyant display above. The bouquet is captured from overhead, its near-spherical silhouette radiant against a pure white field, each petal and floret highlighted with clear, even lighting. The mood is joyful, thoughtful, and quietly luxurious-ideal for celebrating meaningful milestones, marking a birthday with a flourish, or sending love to someone special in Soho. Every aspect, from the meticulous colour placement to the textural interplay, speaks to the local commitment and creativity that define Florist Soho's reputation for unforgettable floral gifts.
WARM WISHES
£55.00
Buy now
From the heart of Berwick Street's flower market inspiration, this lush, intricately arranged bouquet reflects the spirited artistry of Soho. At its centre, billowing hydrangeas in shades of indigo, teal, and soft muted purple draw the eye, evoking a sense of contemporary abundance and city sophistication. Among them, you'll find arching roses in gentle lilac and creamy white, each bloom carefully selected to communicate elegance and heartfelt emotion - the kind you might arrange for a special performance at one of Soho's famed theatres. White ranunculus, their tightly packed petals bursting with lush detail, layer a plush softness against the intricate composition. Slender pale yellow eustoma blooms are interspersed throughout, sprinkling subtle brightness that dances through the bouquet. Pops of electric fuchsia and feathery pale pink astilbe surface around the edges, striking a balance between whimsical charm and modern vibrance. Wispy, almost translucent clusters of lacy green and white filler flowers, perhaps Queen Anne's Lace, drift between blooms, lending further nuance and lively dimension. Rich, deep green foliage strengthens the visual structure, supporting the arrangement with freshness. Every stem is expertly bound with a wide, royal purple ribbon at the base, finishing the bouquet with a flourish of tailored luxury. Designed by Florist Soho and destined for celebrations, creative gatherings, or as a joyful gift, this bouquet channels both the rich heritage and colourful character of the area.
TIMELESS VICTORIAN
£57.00
Buy now
As an experienced Soho florist, I know how a thoughtfully composed bouquet can transform an ordinary moment into pure celebration. Here, the visual spotlight is on a gathering of roses in a balletic display of colour-bright salmon, lush peach, and glowing pink, each flower revealing subtle gradients and ombre highlights unique to its petals. The fresh, verdant foliage dances around the flowers, echoing the leafy haven of Soho Square, lending both structure and life to the arrangement. Illuminated by soft ambient light, the bouquet's velvety textures and full-round shape promise tactile as well as aesthetic pleasure. Complementing this floral abundance, a Thorntons Orange Crisp chocolate pouch stands upright to one side, its pale wrapper exuding artisanal appeal with elegantly embossed branding and a tantalising illustration of chocolate truffles. In front, a pair of real, glossy truffles await, their aroma blending with the heady scent of roses. The ensemble sits against a white background, focusing the senses on romance and indulgence-whether for a Valentine's surprise along Wardour Street or a thoughtful birthday delivered to a friend working in Soho's creative studios. This gift set radiates local artistry and timeless warmth, ready to bring joy to any occasion.
SWEET SERENADE
£89.00
Buy now
In this radiantly crafted hatbox arrangement, roses declare affection and celebration with a glow that belongs to Soho's heartbeat. Bright yellow blooms mingle with regal purples and playful pinks, while the reds lend a timeless romance. The texture is rich, each rose unfurling in delicate, ruffled layers that invite a gentle touch. Set in a smooth, pastel pink container, this bouquet gains a contemporary twist-a stylish nod to modern floral artistry found along Wardour Street and Dean Street. The design stays carefully structured, yet exudes inviting softness, like a promise of happiness you can hold. I can imagine this piece brightening a room near Berwick Street Market or near the theatre district around Shaftesbury Avenue, lifting moods with a bouquet that also carries a faint, rose-scented whisper. It would be perfect as a birthday surprise or a thoughtful gesture for a loved one, a celebration piece that speaks of care and artistry. Across Soho, this arrangement is a quintessential gift for someone who enjoys colour, texture, and a touch of glamour, delivered with same-day service to nearby offices and flats. The gentle fragrance lends an air of elegance to a dinner party on Greek Street, while the bouquet's height and fullness make it a focal point in a compact city flat. The piece would also suit a reception area near Kingly Court, where passersby glimpse a moment of colour amid the urban bustle.
ALLURING BLOOMS
£99.00
Buy now
DEVOTION
DEVOTION
£57.00
Buy now
Birthday Occasions Autumn Variety Wedding More