OVER £50
A dense and lavish arrangement of deep red roses, their velvety petals aglow with richness and texture, is meticulously sculpted into a perfect dome atop a round matte black hat box. The roses, gathered in abundance, each seem to capture a different facet of light, producing warm shadows and soft highlights that animate the bouquet. A wide red satin ribbon encircles the box, tied into an elegant bow at the front, its center graced by a small sparkling crystal accent. Set on a bright white background, the composition feels timeless and refined-a statement of both grandeur and intimacy. The scent of fresh roses seems to linger in one's imagination, invoking memories of sunsets over Soho Square or romantic strolls down Old Compton Street. Florist Soho's local craftsmanship shines through in every detail; the bouquet's bold color and artistic balance make it an exceptional choice for marking anniversaries, sending luxe gifts, or celebrating Valentine's Day with unmistakable style at the heart of the city.
SOMETHING SPECIAL
£250.00
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Florist Soho presents this bouquet as a quiet, sophisticated ode to strength. The white lilies-large and trumpet-shaped-stand at the heart, their creamy petals opening like lanterns in soft morning light. Surrounding them, red roses cluster with deliberate intimacy, their velvety blooms releasing a dewy, hypnotic perfume that mingles with the lilies' clean, slightly spicy undertone. The bouquet is framed by abundant green spears and curling foliage, the leaves glossy and crisp, their cool emerald tones lending a forest-like depth to the arrangement. Unopened buds pepper the composition, promising future beauty and a sense of ongoing celebration, while the overall design feels luminous and poised, as if staged in a window on Wardour Street between Soho and Covent Garden. The image is captured in bright, clear light, every leaf and petal outlined with freshness, a testament to careful craftsmanship. Presented with an elegant Hero card, this creation is an ideal expression of thanks or remembrance-a floral embrace for someone whose spirit continues to inspire. It's the kind of bouquet you might send to a colleague who brightens a busy day near Oxford Street and Berwick Street, or to a friend in need of quiet comfort after a long week. Florist Soho offers thoughtful service and reliable, local delivery across Soho, Chinatown, and surrounding neighbourhoods, ensuring the bouquet arrives fresh and ready to brighten a room.
BE MY HERO
£85.00
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Presented in an elegant round hatbox finished in cream with two narrow dark bands at the rim and base, this compact, domed arrangement is built from tightly arranged roses and carnations that create an immediate sense of abundance. Up close, the roses display a painterly gradation-centres of warm coral-peach and soft apricot fade outward into tender blush pink and clean ivory-while numerous small, ruffled pale-pink carnations fill the gaps with frilly, tactile detail. Sprigs of fresh green foliage with slim, elongated leaves are dispersed sparingly through the mass of blooms, introducing bright contrast and a breath of verdant life. The matte texture of the box and the crisp, white backdrop focus attention on petal surfaces, their velvety sheen catching soft studio light that highlights the bouquet's depth and shape. There's a gentle olfactory suggestion: a light, powdery sweetness and a clean floral note that matches the arrangement's visual restraint. This composition speaks of quiet celebration-romance, congratulations, a thoughtful birthday or anniversary gesture-and suits both intimate moments and chic West End interiors. As a local touch, this style is frequently requested for deliveries around Soho, from Berwick Street Market to Soho Square, and is crafted with the same considered hand used by our team at Florist Soho. The result is an elegant, heartening gift that balances plush softness with refined structure, designed to be both seen and felt.
PINK POP
£72.00
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An extravagant hatbox rose arrangement is photographed in crisp, even light against a white backdrop, evoking the polished yet creative atmosphere of a Soho gallery window. The container is a round, charcoal-black hatbox with a quietly luxurious feel, neatly accented by a thin red trim circling its base, like a subtle nod to the passion within. From this box rises a densely packed dome of roses, so abundant that no stems or gaps are visible, only a sea of overlapping petals. Deep crimson and classic red roses anchor the design, their velvety blooms concentrated through the centre and echoed in smaller clusters around the edges. Interwoven among them are roses in blush pink, soft shell tones, and brighter fuchsia, giving the arrangement a layered, romantic quality. Warmer coral and peach roses add depth and a sense of warmth, while creamy white and ivory blossoms lighten the palette, catching the gentle highlights of the studio lighting. Here and there you notice lavender and pale purple roses, touches that lend a slightly bohemian, artistic edge, perfectly suited to Soho's mix of old and new. The bouquet includes both large, fully open roses with complex, ruffled hearts and smaller buds and spray clusters that lend texture and rhythm to the dome. Slender sprigs of fresh greenery thread between the blooms, their cool green tones offering a visual pause amid the saturation of colour. The composition feels meticulous yet effortless, like something a skilled local florist might craft in a studio near Greek Street before sending it out for same-day delivery. The mood is romantic and celebratory, ideal for anniversaries, special birthdays, or a heartfelt thank-you gift delivered across Soho and the surrounding West End, where a single, opulent hatbox of roses can transform an apartment or restaurant table into something unforgettable.
SWEET LOVE
£97.00
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Radiating quiet luxury, this bouquet centers on soft white and creamy pale pink blooms that feel like a sunlit conservatory at dawn. The dominant flowers-creamy roses or peonies-are lush and full, each petal a delicate cushion that hints at a gentle fragrance. Interspersed among them are clusters of creamy lisianthus and touches of white foliage, their textures light as silk and whisper-soft to the touch. The sage-green and silvery hues of the foliage catch the light and shimmer, imbuing the arrangement with movement and natural growth. The composition feels alive and intentional, designed to celebrate the beauty of the present moment-an exceptional choice for anniversaries, renewal, or simply reminding someone they are cherished. Centered within a clean white square overlay is the brand's mark: Florist in an elegant script at the top, CHOICE in bold capital letters, and BOUQUET beneath it with a slim line on either side. The price £100 sits prominently below, clear and easy to read. This Florist Choice bouquet is ideal for gifting and available for same-day delivery across Soho and central London, delivered with the care and expertise you expect from Florist Soho. The image communicates beauty, quality, and a reliable, personal touch, inviting recipients to pause, inhale the soft scents, and feel connected to a local maker who understands how flowers carry memories.
SYMPATHY FLORIST CHOICE £100
£100.00
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Imagine strolling through Soho on a bright spring morning as Florist Soho brings to life a Florist Choice Bouquet that feels both tranquil and contemporary. The heart of the arrangement is a cluster of large white lilies, their ivory petals unfurling with soft, luminous grace. They are cradled by smaller white blooms-multi-petaled and whisper-light-adding generous volume without weight. Lime green florals punctuate the design, the texture of Green Trick Dianthus or lively hydrangea heads offering a fresh, modern chorus against the whites. The bouquet is loosely gathered, yet carefully balanced, so each stem seems to tell a story of fresh starts and hopeful plans. A deep green framework of eucalyptus and ruscus provides structure and depth, like a leafy frame for a cherished moment. The scene feels intimate, as if a bride or partner is about to walk down a doorway-lined street near Berwick Street, with the day already scented by blossoms. The image is crowned by a white rectangular overlay where Florist Choice Bouquet appears in graceful script and the price is shown as ?200 in bold type, signaling a luxury gift from Florist Soho. This piece is designed to evoke weddings, anniversaries, and thoughtful celebrations, with delivery availability across Soho and neighbouring districts, ensuring the bouquet reaches you fresh and fragrant when you need it most.
SYMPATHY FLORIST CHOICE £200
£200.00
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In the lively setting of Soho, this heart-shaped black hatbox from Florist Soho presents a dramatic cascade of creamy white roses, each one perfectly formed and freshly sourced from local markets. Carefully designed by skilled florists, the display offers a tactile richness as petals press gently against each other in a lush, domed composition, mirroring the neighborhood's vibrant sense of abundance and welcome. Subtle hints of green at the roses' bases indicate their just-cut vitality, while the unfolding white and ivory petals evoke a sense of tranquility amid Soho's creative energy. The sturdy matte black container grounds the bouquet with modern elegance, acting as a visual anchor that lets the soft whites shine all the more. Wrapping the base of the box, a wide, glossy red satin ribbon is tied into an opulent bow on the front left ; its deep, passionate color draws the eye and adds a dash of Soho's signature flair. The arrangement is presented before a crisp, white background that brightens each detail, from the delicate rose edges to the lustrous ribbon. Crafted for moments big and small-be it a thoughtful anniversary near Golden Square, a celebration at a Frith Street eatery, or a token of sympathy for a neighbor-this arrangement exudes sophistication and emotional warmth, capturing the essence of Florist Soho and the spirit of its vibrant London community.
SINCERE LOVE
£100.00
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In this radiantly crafted hatbox arrangement, roses declare affection and celebration with a glow that belongs to Soho's heartbeat. Bright yellow blooms mingle with regal purples and playful pinks, while the reds lend a timeless romance. The texture is rich, each rose unfurling in delicate, ruffled layers that invite a gentle touch. Set in a smooth, pastel pink container, this bouquet gains a contemporary twist-a stylish nod to modern floral artistry found along Wardour Street and Dean Street. The design stays carefully structured, yet exudes inviting softness, like a promise of happiness you can hold. I can imagine this piece brightening a room near Berwick Street Market or near the theatre district around Shaftesbury Avenue, lifting moods with a bouquet that also carries a faint, rose-scented whisper. It would be perfect as a birthday surprise or a thoughtful gesture for a loved one, a celebration piece that speaks of care and artistry. Across Soho, this arrangement is a quintessential gift for someone who enjoys colour, texture, and a touch of glamour, delivered with same-day service to nearby offices and flats. The gentle fragrance lends an air of elegance to a dinner party on Greek Street, while the bouquet's height and fullness make it a focal point in a compact city flat. The piece would also suit a reception area near Kingly Court, where passersby glimpse a moment of colour amid the urban bustle.
ALLURING BLOOMS
£99.00
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Captured from a slightly overhead angle against a pure white backdrop, this bouquet feels like a small garden gathered into a single, generous armful, its colours shifting gracefully from soft blush to deep violet. At the centre, pastel pink roses draw the eye, some with petals wrapped closely in tight buds and others more relaxed and open, revealing intricate swirls that fade to almost ivory at the very edges. Surrounding them are sumptuous carnations in dusty rose and mauve, their ruffled petals layered so densely that they look almost like delicate fabric, adding a tactile richness you can almost feel. Punctuating these soft, rounded shapes are slender spires of Veronica in deep indigo-violet, reaching up and out to create an elegant vertical rhythm that stops the design from feeling static. Threaded throughout the bouquet, dainty aster-type blooms in light lavender with subtle yellow centres provide a gentle haze of colour and an airy, meadow-like charm, as if gathered from a stroll across nearby gardens near Soho. Spots of more intense purple appear in the form of bell-shaped lisianthus, positioned to create depth and pockets of shadow that pull your gaze further into the bouquet. All of this sits on a base of lush greenery, with smooth, silvery eucalyptus leaves and lively lime-green textural filler combining to frame the flowers and add an invigorating brightness. The stems are visible at the bottom, neatly aligned and bound together in a classic hand-tied style, ready to slip into a favourite vase. The overall impression is one of thoughtful elegance and quiet celebration, ideal for marking personal milestones, sending a romantic gesture, or brightening a home or studio in and around Soho.
SPRING CHARM
£57.00
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Bathed in the lively energy of Soho, this sumptuous bouquet commands attention with a tightly packed dome of at least fifty red roses, their velvety petals layered and unfolding with delicate intricacy. Each rose glows with hues that fluctuate from dramatic crimson to the deepest cabernet, echoing the vibrant palette of Soho's famous nighttime scene. Between the luxuriant blooms, polished dark green leaves emerge, lending a natural, grounded feel reminiscent of Soho Square's pocket parks. The stems are expertly gathered, tied with a wide, satin red ribbon finished in a bold, multi-looped bow whose trailing ends add a playful yet sophisticated touch. Every detail of this bouquet seems infused with romance and anticipation-perfect for commemorating special connections, marking relationship milestones, or dazzling a loved one with a declaration that transcends words. The imagined scent is both fresh and intoxicating, conjuring the memory of city gardens in bloom. Created by seasoned Soho florists, this bouquet embodies not just beauty but a sense of creative celebration-a floral masterpiece designed to bring admiration and joy to any corner of this storied London district.
RED EXUBERANCE
£299.00
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The photograph presents a luxurious arrangement of twelve deep red roses, perfectly aligned within a matte black square box, echoing the contemporary style often favoured by clients around Soho's galleries and intimate cocktail bars. Viewed at eye level, the roses fill the entire top surface of the box, arranged in three straight rows of four, each bloom pressed gently against the others so that their velvety petals form a continuous field of colour. The roses are fully open yet meticulously uniform, suggesting a premium variety, possibly preserved, chosen to hold this flawless form. Their petals spiral outward in intricate layers, the rich crimson tone deepening toward the centres and brightening slightly along the softly curved edges where the light touches. The box itself is minimal and sophisticated, its matte black surface smooth and without ornament, giving the impression of a carefully considered design rather than a simple container. A narrow white band runs horizontally around the lower third of the box, adding a precise, graphic element that lifts the whole composition into something that feels distinctly modern. Set against a pristine white background, the soft, even lighting reveals every subtle curve and overlap of the petals while outlining the crisp geometry of the box. There are no other visual distractions, allowing the arrangement to speak in terms of pure colour, texture, and form. The overall mood is intimate and refined, ideal for a romantic delivery to a flat near Berwick Street, a private celebration in a basement bar off Old Compton Street, or a thoughtful gesture to a creative studio tucked away behind Wardour Street.
LOVE'S EMBRACE
£150.00
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This image shows a sophisticated rose hatbox arrangement, styled with the clean, modern minimalism you'd expect from a florist based in the heart of Soho. At the centre is a pale blush-pink, cylindrical box with a smooth matte surface that looks velvety and soft, like a designer hatbox you might discover in a tucked-away shop near Berwick Street Market. Rising from the top is a lavish dome of roses in deep fuchsia and rich magenta hues, every bloom placed snugly against its neighbour to create a dense, luxurious canopy of petals. The roses are fresh and perfectly timed, their petals spiralling tightly in the middle and opening outward in layered curves that transition from gentler pinks at the core to richer, berry-toned edges. Under gentle, even lighting, the velvety texture of each petal is subtly defined, with fine shadows settling into the folds and highlights along the outer rims, giving the arrangement an almost tactile depth. Very little foliage is visible; the occasional hint of dark green serves mainly to support the flowers from below, allowing the intense pinks and magentas to dominate the scene. The hatbox is photographed from a slightly raised angle, so you can appreciate both the rounded mass of blooms and the clean geometry of the box. Against the pure white background, a faint shadow sits beneath the arrangement, enhancing its three-dimensional presence. The atmosphere is one of indulgent romance and urban elegance, perfect for sending as a grand anniversary surprise, a bold Valentine's declaration, or a special birthday gift to someone in Soho, whether they're near Dean Street, Wardour Street, or a quiet side street off Oxford Street.
EVERLASTING LOVE
£110.00
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From a warm studio near Dean Street in Soho, this lush red rose box conveys a cinematic romance. A dozen plus deep crimson roses, two dozen or more, with petals tightly furled, create a lush, velvety sphere inside a pale cream cylindrical hat-box. The arrangement fills the box completely, forming a dense dome that rises a touch above the rim. Between the blossoms, dark green foliage threads through, offering a natural counterpoint to the dramatic red. The box's matte surface softens the light and heightens the sense of luxury, while the three-quarter elevated angle captures the bouquet as if seen from a friend's viewpoint in a quiet corner of Berwick Street Market. The visual story is one of intention and craft: every bloom placed by hand, every leaf carefully positioned to balance form and fragrance. The rose scent would mingle with the clean, understated elegance of the packaging, a gift that feels equally suitable for a heartfelt anniversary, a birthday, or a grand gesture of admiration. It sits against a pristine white background, isolating the beauty of the blooms and the sophistication of the container. In Soho, near Carnaby and Old Compton Street, this box speaks to modern romance with timeless polish. The arrangement exudes confident luxury, yet remains approachable, a tangible reminder of affection you can share in the city's bustle. Available for same-day delivery across Soho, Fitzrovia, and surrounding districts, it carries a message of devotion that travels as far as it is needed, whether to a doorstep on Wardour Street or a desk on Shaftesbury Avenue.
ALL OF ME
£100.00
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As a Soho-based florist, I see this design as modern romance captured in bloom. The two-tone layout is clean and intentional: a crescent of deep crimson roses sits along the top, about a dozen heads forming a bold arc, while the larger lower half is a field of bright fuchsia pink roses, creating a lively contrast. The pale pink velvet cylindrical box feels tactile and luxurious, like a soft sleeve for precious blooms. Each rose sits with its petals opened to reveal layered, satin-like textures, giving the arrangement a creamy depth that catches the eye from across a room. The stems are trimmed and spaced to keep a quiet sense of abundance, never crowded, so the eye can glide from red to pink with ease. The overall mood is uplifting, celebratory, and intimate all at once-perfect for birthdays, anniversaries, or new beginnings that deserve a touch of elegance. It's designed for same-day delivery across Soho, from Carnaby Street to Dean Street, and beyond to Covent Garden. Florist Soho brings the same care to every order, ensuring each bouquet arrives fresh and ready to delight. The image reads as a refined product shot, yet the warmth of the colour story lingers, suggesting a bouquet that invites a smile and a warm embrace.
TRUE ROMANCE
£110.00
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Step into a contemporary floral moment with this round pastel pink hat box, where dozens of roses rise in a couture-dense dome that means business. The container's velvet-like surface catches the light with a soft, indoor glow, echoing the clean lines and tactile luxury of a modern gift. The roses bloom in a striking spectrum: bright yellow for optimism, ruby red and burgundy for passion, and a spectrum of pinks-from soft blush to bold fuchsia-with bi-color petals that fade to cream at their edges. The arrangement is tightly packed, the petals overlapping like a carefully designed fabric swatch, yet it feels airy thanks to judicious spacing and a hint of pale greenery peeking through. It's a versatile arrangement, equally at home celebrating birthdays, romantic moments, or simply to brighten someone's day. In Soho, this contemporary bouquet reads as premium gift-giving, ideal for delivery to a Darling Street apartment, a shop-front on Wardour Street, or a quiet moment in Fitzrovia after a day exploring the market at Berwick Street. This image projects expertise and passion for floristry, a hallmark of Florist Soho, and would sit well in features about luxury bouquets, same-day delivery around central London, and careful color storytelling through a mixed-rose palette. Available for same-day delivery across Soho, Covent Garden, and the West End.
SWEET EXTRAVAGANZA
£99.00
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An elegantly composed arrangement rests in a simple clear glass vase on a pristine white field, the bouquet's architecture defined by soft, rounded masses of sky-blue hydrangeas that form a generous, tactile base. Each hydrangea cluster is densely packed with tiny, papery florets that catch the light and read as a cool, soothing blue mass; through that mass three intensely red roses emerge, their velvety petals tightly layered and leaning toward the viewer like discrete declarations of affection. Scattered throughout are delicate sprays of white baby's breath, giving the bouquet a whispering, cloud-like halo, while soft, oval eucalyptus leaves and fresh green foliage thread through the flowers, introducing muted greenness and a subtle, aromatic lift. The transparent vase narrows gently at the top and shows the neatly trimmed stems standing in clear water, which under the bright studio lighting sparkles faintly and underscores the bouquet's freshness. The overall feeling is bright, contemporary and quietly celebratory - ideal for marking a birthday in a Soho flat off Oxford Street, bringing calm to a receptionist's desk around Leicester Square, or serving as a thoughtful gift with same-day delivery available across Soho and the nearby West End. The arrangement's contrast of cool blue and passionate red reads optimistic and composed, a floral statement that balances romance with modern urban charm and would sit beautifully on a small table in Chinatown or by the window of a Dean Street office.
I CHERISH YOU
£80.00
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A rich, expressive bouquet is photographed against a clean white backdrop, its colours and textures evoking the lively mix of sights and sounds that define Soho. Large Vanda orchids in a saturated purple-fuchsia tone take centre stage, their broad, speckled petals forming a dramatic, almost wing-like shape that instantly captures attention. Nestled among them are clusters of bright orange roses, their tightly formed spirals gradually opening to reveal layers of smooth, velvety petals that radiate warmth and optimism. Pastel pink garden roses are interspersed throughout, in stages from closed, rounded buds to softly opened rosettes, lending a gentle, romantic counterpoint to the bolder hues, like a quiet café just off Dean Street. Rising through the main body of the arrangement are several slender calla lilies in subdued plum and dusty lavender shades, their trumpet-shaped blooms arcing upward with understated sophistication. Around the outer edges, a lush collar of greenery frames the flowers: long, silvery eucalyptus stems and darker green leaves overlap and twist, adding depth, movement, and a hint of woodland freshness amid the city. Tiny lavender filler flowers and fine green sprigs thread between the larger blossoms, creating pockets of intricate detail that encourage the eye to wander. The stems at the base are clearly visible and neatly tied, highlighting the bouquet's hand-crafted, freshly arranged nature, as though just finished for a same-day delivery to a studio near Soho Square. The overall effect is one of joyful luxury and creative flair, a bouquet that feels perfect for celebrations, congratulations, or brightening an artful home in the heart of London's West End.
BALI DREAM
£95.00
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Set against a pure white background, this bouquet feels like a calm, luxurious pause amid the bustle of Soho's streets, its colours arranged with the eye of an experienced local florist. At the centre sit generous clusters of soft sky-blue hydrangeas, their rounded heads formed from many tiny petals, creating billowy, cloud-like shapes that immediately draw the gaze. Threaded amongst these pale blues are orchids in vivid fuchsia and deep purple tones, probably Vanda or Phalaenopsis varieties, with broad, almost waxy petals marked by intricate speckling and fine veins; they introduce an exotic flair that wouldn't look out of place in a stylish café or gallery near Greek Street. From within the main body of the bouquet emerge tall, slender stems of clematis in a rich, velvety purple, some blooms open in star shapes, others bell-like and nodding, giving the design lift and a sense of effortless, natural movement. Tucked closer to the hydrangeas are delicate spray roses in gentle blush and ivory shades, their small, layered petals conveying subtle romance and adding a softer texture that contrasts nicely with the bolder orchids. Around and beneath the flowers, lush green foliage fans out, featuring broad, glossy leaves that reflect the light and help define the bouquet's generous, rounded silhouette. The stems at the base are neatly gathered and tied, revealing a hand-tied finish that suggests freshness and careful preparation, as though the bouquet has just been completed for same-day delivery to a nearby loft or townhouse. In this image, every detail-from the cool, calming palette to the interplay of textures-speaks of celebration, appreciation, and a refined sense of style connected to central London living.
BLUE GROTTO
£100.00
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Within the heartbeat of Soho, near Carnaby Street and the glow along Wardour Street, this arrangement reads like a quiet poem set in bloom. Creamy roses mingle with lush garden blooms, softened by coral and blush ranunculus, the palette both restrained and radiant. Deep peach-tinged ranunculus mingle with ivory and pale pink roses, while delicate white filler flowers lend air and brightness. The bouquet's texture is a melody of satin petals against feathery greenery; dusty-green eucalyptus threads through, catching the light with cool, silvery glints. The mood is romantic, elegant, and lightly rustic-a modern bouquet you'd cradle to celebrate a milestone or to speak softly of love. A loose, organic structure keeps stems visible, as if freshly gathered from a private garden after a quiet dawn. Overlaying this scene is a white square with 'Florist Choice' written in flowing script, the word 'CHOICE' in uppercase beneath, and a prominent '?150' beneath. The background remains softly blurred, suggesting a wedding gown at the edge of frame or a sunlit dressing room in Seven Dates, while the bouquet remains the star. This is a premium, artisanal design, available for delivery across the Soho area and beyond to Covent Garden or Fitzrovia, ensuring a personal touch for weddings, anniversaries, or heartfelt gifts.\n\n
FLORIST CHOICE £150
£150.00
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In a softly lit Soho studio, this Florist Choice bouquet unfolds with timeless grace, as if curated by a trusted neighbour along Berwick Street. The palette moves through creamy whites, pale pinks, and muted lilac greys, balanced by the bright openness of garden roses and the distinctive white anemones with dark centers. Aerial, airy texture is provided by spiky blue eryngium thistles, while lush greenery and slender eucalyptus-like leaves weave through the blooms. The roses reveal velvety layers, and the burgundy-toned foliage adds warmth and depth to the composition. A translucent white panel overlay sits at the center, displaying Florist CHOICE and the price ?200 in a graceful script-like sans serif mix. The lighting hints at soft morning sun filtering through a window near Carnaby Street, with the background gently blurred to keep the focus on texture, scent, and form. Florist Soho presents this as a bespoke, seasonal selection designed to celebrate weddings, anniversaries, or heartfelt gifts, emphasizing freshness and lasting impact. Available for same-day delivery across Soho and nearby districts, this bouquet promises a refined, intimate experience that feels both luxurious and accessible.
FLORIST CHOICE £200
£200.00
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An intimate, richly layered Florist Choice bouquet unfolds in soft, warm light that seems to drift from a nearby window on Dean Street. The composition centers on several large, creamy white blooms-garden roses or peonies-paired with generous plumes of white lisianthus or campanula and delicate pale pink or mauve filler flowers. The greenery is abundant and tactile: rounded eucalyptus leaves in cool, silver-green tones, long olive branches that add a gentle Mediterranean breeze, and tiny pale green star-shaped buds or berries recalling hypericum. A darker green, almost purplish kale or succulent head sits toward the middle, giving the arrangement a modern focal point. The bouquet is styled in a natural, handheld pose, inviting the eye to wander from velvety petals to crisp stems as if gathered from a quiet corner of Soho's streets after a morning rainfall. A white rectangle frames the scene, with Florist Choice appearing in a flowing script at the top and CHOICE in bold uppercase beneath; the price ?300 stands out in clean white sans-serif. The backdrop blends soft peach and cream to highlight texture and scent, while the scene conveys the confidence of a designer who knows London's wedding season and city gifting alike. Perfect for a refined celebration or a premium gift, it's readily available for same-day delivery across Soho, Covent Garden, and the surrounding West End, and tailored for anniversaries, birthdays, or corporate celebrations.
FLORIST CHOICE £300
£300.00
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In this image, a generous bouquet of mixed seasonal flowers rises from a clear glass vase, set against a neutral white background that allows every colour and texture to shine. At the centre, lush deep red roses open in layered spirals, their velvety petals adding romance and depth, like a quiet nod to Soho's vibrant evening atmosphere. Flanking them are two sunny yellow gerbera daisies with distinctive brown-orange centres, their bold, round faces turned outward as if they are greeting the viewer with a smile. Spreading around these focal blooms, soft pink daisies or chrysanthemums create a wide, cushion-like halo, their countless fine petals and small yellow centres lending volume and a feeling of soft comfort. Interwoven throughout the design, stems of purple and lavender lisianthus stand gracefully, their bell-shaped blooms gently curved and lightly ruffled, introducing cooler tones that provide an elegant contrast to the surrounding warmth. Bright, bead-like clusters of red hypericum berries are tucked among the petals and leaves, offering flashes of colour and a pleasing, rounded texture. Rich green foliage in various shapes and tones-from broad, glossy leaves to lighter, more delicate sprigs-threads through the bouquet, bringing structure and an almost garden-fresh energy, as if gathered after a morning wander near Soho Square. The transparent vase showcases the neatly arranged stems and clear water below, revealing the tidy craftsmanship behind the arrangement. Altogether, the bouquet feels joyful yet refined, the kind of design Florist Soho might deliver the same day to a studio near Oxford Street or an office by Shaftesbury Avenue to mark a promotion, celebrate a birthday, or simply brighten a grey London afternoon.
FRESH SCENT
£43.00
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This arrangement reads like a small gallery piece: a tall, elegant study in white and deep magenta housed in a clear water-filled glass vase. White calla lilies form the primary architectural lines, their trumpet-shaped blooms and pale yellow spadices offering sleek, modern silhouettes against soft studio light. A vertical column of white stock flowers (reminiscent of larkspur) provides textured height and delicate, clustered florets that soften the bouquet's outline. The dramatic colour anchor comes from opulent magenta peonies-two fully open, velvety blooms sit front and centre while a tight bud nearby signals more beauty to come-balanced by a single creamy white rose whose compact spiral lends a note of classic refinement. Baby's breath floats amid the larger flowers, introducing tiny pinpoints of white that make the composition feel airy and luminous, while varied greenery-slender fern fronds and fuller leaves-frames the blooms and enriches the palette. The clear vase shows stems submerged in water, reminding the viewer of freshness and skilled conditioning. You can almost smell the peony's honeyed, slightly fruity perfume softened by the calla's cool green scent. As a local arrangement designed for Soho life-think Carnaby Street shops, Berwick Street Market, and late-night theatre bouquets-this piece is ideal for marking milestones, congratulations, or simply brightening a flat on Dean Street. Crafted with neighbourhood care by Florist Soho, it reflects the confident, considered touch of an experienced local florist.
HOPELESS ROMANTIC
£65.00
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With a sense of intimate celebration, this bouquet unfolds as a dance of bold and delicate tones. The crimson roses lead, their velvety petals releasing a quiet perfume that hints at romance and devotion. Nestled among them, the purple Vanda orchids spread like regal wings, their broad petals patterned with fine, darker speckles that catch the eye and invite a closer look. Sprays of creamy lisianthus weave through, some buds closed and others just opening, suggesting fresh beginnings and hopeful anticipation. The greenery wraps the arrangement in a lush, living frame: broad, glossy leaves offer depth while elongated stems of eucalyptus-like foliage add a cool note and movement in the room's breeze. Small pale-green fillers and gentle buds punctuate the composition, creating delicate specks of light as if a breeze rustles through a garden. The stems are bound at the base with a dark, nearly black ribbon of netted mesh, giving the bouquet a modern, architectural finish that complements Soho interiors. I imagined this piece as a heartfelt surprise for someone special in the West End-perhaps a birthday wish after a long day, or a thank you that doubles as a small luxury. Delivered to addresses across Soho, Covent Garden, and Mayfair, this luminous arrangement brings sophistication to celebrations, quiet dinners, and moments when words aren't enough to convey admiration.
MIDNIGHT RUSH
£105.00
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Set against a clean, white backdrop, this hand-tied bouquet looks as though it has been freshly arranged on a florist's workbench in the heart of Soho, its colours and textures choreographed into an opulent yet harmonious display. At first glance, your attention is drawn to the generous pink peonies, fully open and ruffled, their layered petals forming soft, voluminous spheres that speak of classic romance and heartfelt gestures. Threaded among these peonies are dramatic Vanda orchids in intense purple and vivid fuchsia; their broad, flat petals are patterned with intricate veining that resembles fine lace, bringing a touch of exotic sophistication typical of Florist Soho's bolder designs. Around them, small spray roses in shades of soft pink, peach, and creamy white cluster together, some as tight buds, others just beginning to spiral open, lending a sense of unfolding stories and new beginnings. Tiny white filler flowers, probably small chrysanthemums or similar, are tucked between larger blooms, adding a light, feathery contrast that keeps the bouquet from feeling too heavy. The entire arrangement is surrounded by lush green foliage: glossy, deep green leaves and a few sprigs of more delicate, variegated greenery, which frame the brighter flowers and hint at garden freshness despite the urban setting. At the base, the stems are gathered neatly and finished with a carefully tied purple ribbon, possibly with a layer of sheer mesh, making the bouquet look ready to be carried along Wardour Street or delivered to a nearby office. Under bright, even lighting, the palette of fuchsia, violet, soft blush, peach, white, and rich green exudes joy and refinement, ideal for celebrations, romantic surprises, or simply elevating a stylish Soho home.
MOONLIGHT DANCE
£115.00
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Photographed in bright, even light against a crisp white background, this image showcases a lovingly curated gift set that feels at home in the artistic spirit of Soho. To the left, a hand-tied bouquet forms a generous, rounded mass of blooms in shades of pink, cream, and fresh green. At its centre are several elegant cream roses, their petals thick and velvety, spiralling outwards in fully opened blooms that convey softness and warmth. Nestled between them, blush pink carnations with frilled, ruffled edges add movement and a plush, layered texture. Vivid pink gerbera daisies punctuate the design, their deep brown centres and flat, daisy-like petals bringing a cheerful, contemporary note. Creamy white alstroemeria thread through the bouquet, each petal delicately streaked with reddish-brown markings that reward a closer look. Fine sprays of white gypsophila shimmer among the larger blooms like tiny stars, giving the arrangement an airy, almost cloud-like quality. Discreet sprigs of green foliage peek through, providing contrast without disturbing the soft palette. The stems are cleanly gathered at the base, suggesting a freshly prepared bouquet ready for same-day delivery across Soho and the nearby West End. To the right of the flowers stands a smooth white ceramic mug. Its design features a light pink, watercolour-style heart framing the words "WORLD'S BEST" in simple black print, resting above the word "Mum" written in an elegant, metallic gold script. The overall effect is one of thoughtful simplicity and heartfelt affection-a bouquet and keepsake that together capture the feeling of walking home through Soho with a special surprise in hand for Mother's Day, her birthday, or a quiet thank you.
MUM-TASTIC BOUQUET
£70.00
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An elegant floral arrangement of red roses and white calla lilies stands in a simple clear glass vase, set against a clean white background that allows the colours and textures to command full attention. At its centre, several fully bloomed roses create a rich, circular cluster, their petals densely layered and velvety, spiralling inwards in deep crimson tones that signal passion and devotion. Intertwined between these roses are four or five pristine calla lilies, each one rising slightly above the rest, their trumpet-like petals unfolding in a creamy white that catches the light along gentle curves and edges. The lilies' soft, waxy surface and the fine golden spadix at their core lend the bouquet a sculptural, almost modern-art quality. Encircling the primary blooms, generous greenery gives the design both fullness and graceful movement. Eucalyptus stems with small, rounded, silvery leaves arc outward, introducing a light, feathery texture and a suggestion of cool, fresh scent. Beneath them, broader leaves in deep emerald tones build a solid, verdant foundation that makes the red and white flowers appear even more vivid. Through the transparent sides of the cylindrical vase, the neatly cut stems are clearly visible, gathered in an orderly fan and resting in clear water, underscoring the sense of freshness and thoughtful craftsmanship. Illuminated by bright, even lighting, the arrangement appears crisp and contemporary, like something you might find gracing the window of a stylish Florist Soho studio near Carnaby Street. The bouquet feels ideal for a romantic gesture delivered to a loft overlooking Dean Street, a sophisticated anniversary surprise in a Soho restaurant, or a statement piece to bring warmth and elegance to a creative workspace.
NATURE THRILLS
£65.00
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Like a memory of a soft dawn, this bouquet drifts through the room with gentle ease. The hydrangea clusters are full and pillowy, balancing the intricate, ruffled peonies whose petals seem to catch light as if they hold a small sun. Sprigs of cream and blush spray roses peek through, their fragrance faint yet sweet, lending a timeless note of romance and reassurance. The arrangement sits in a smooth, understated cylinder that highlights the flowers' natural beauty. If you could touch it, you'd feel the velvet texture of the peonies against the satin finish of the calla lilies. This bouquet radiates calm and hope-a thoughtful gesture for a birthday, the arrival of a new baby, or simply to bring a sense of peace and freshness into any home. In a Soho living room near Gerrard Street or on a kitchen table by Berwick Street, the bouquet becomes a quiet, comforting presence, a reminder that beauty can arrive with quiet grace. The greens, including dusty miller wisps and soft green leaves, provide depth and a natural frame to the pastel palette. The flowers are placed with intention and care, as if each bloom were chosen to give courage, warmth, and a smile on a difficult day.
SANTORINI DREAM
£119.00
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Set against a clean, white background, this hand-tied bouquet appears almost luminous, its pastel tones and rich textures reminiscent of a fresh arrangement laid out in a Soho studio. Large, rounded heads of soft sky-blue hydrangea form the generous foundation, their layered petals overlapping to create a plush, clouded surface that immediately draws the eye. Interwoven with them are lush, romantic peonies in varied shades of pink, from barely-there blush to a confident, deeper rose tone, their many ruffled petals spilling outward in sumptuous layers. Rising through these softer forms, sleek calla lilies in a saturated coral and fuchsia-pink introduce sculptural curves, the smooth trumpets lending height and a hint of drama that feels both contemporary and refined. Tucked between the statement blooms, petite roses and spray roses in pale shell-pink and warm cream-yellow provide intricate punctuation, each tiny rosette contributing texture and visual rhythm. Silvery, velvety dusty miller foliage and darker green leaves weave throughout, the contrast of frosted and glossy greens enhancing the bouquet's depth and giving it a cool, sophisticated edge. The visible stems are neatly gathered at the base, suggesting a bouquet just finished on the workbench at Florist Soho, ready to be carried along Berwick Street or delivered to a loft off Wardour Street. The arrangement exudes a gentle yet unmistakable sense of celebration - ideal for a birthday brunch in a Soho café, a stylish city wedding, or simply sending love and encouragement across town. One can almost sense a light, sweet fragrance mingling with fresh greenery, offering a quiet moment of beauty amid the fast pace of central London.
SUGAR VELVET
£110.00
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Captured against a pristine white background, this hand-tied bouquet looks like a carefully staged still life inspired by the vibrant spirit of Soho. Vanda orchids in deep magenta and fuchsia stand out first, their velvety petals patterned with tiny white speckles that trace an intricate, almost geometric network across each bloom. Cradling and surrounding them are opulent clusters of powder-blue hydrangeas, composed of countless small petals that overlap to create a pillowy, rounded volume, softening the bouquet's silhouette. Interwoven through this cool, calming base are roses in complementary tones: cheerful orange roses whose gently opening whorls bring warmth and optimism, and soft lavender-mauve roses that add a dreamy, romantic note, like dusk settling over Soho Square. Slender spires of darker blue flowers, similar to delphiniums, rise among the larger heads, adding subtle height, depth, and a slightly wild, garden-border feel. Lush dark green leaves, broad and glossy, wrap around the edges of the bouquet, catching the light and giving the impression of freshness, as though the flowers have just arrived from a morning market off Brewer Street. The stems at the base are straight and evenly cut, bound together tightly so the arrangement opens into a smooth, domed shape. The overall mood is one of refined yet joyful celebration-a bouquet from Florist Soho that would feel perfectly at home in a creative studio off Old Compton Street or arriving by same-day delivery as a thoughtful gift for a birthday, promotion, or intimate dinner in the heart of London's West End.
SUNSET COLADA
£105.00
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Captured against a pure white background, this elegant hand-tied bouquet looks as though it has just been lifted from a worktable in a tucked-away Soho flower studio. At first glance, the eye is drawn to the bold Vanda orchids, their large petals richly coloured in deep violet and indigo, laced with fine speckling that gives each bloom the feel of a miniature abstract painting. These dramatic orchids are woven through a mass of pastel pink roses, some only beginning to unfurl, others fully opened into soft, layered rosettes that radiate warmth and tenderness. Creamy white spray roses nestle in clusters among them, creating a delicate, lace-like effect that brightens and lightens the entire design. Speckled throughout are dainty white filler flowers and smooth, ivory hypericum berries, adding tiny points of contrast and enhancing the bouquet's sense of lush abundance. Cool, silvery dusty miller foliage brings a velvety texture and a hint of frost, reminiscent of early morning light falling along nearby Soho side streets, while sleek, dark green leaves frame the flowers and lend structure to the overall shape. The stems are expertly gathered and bound with a gossamer-like ribbon in a shimmering silver-purple, its semi-sheer fabric catching the light and echoing the orchids' dramatic tones. The overall impression is one of thoughtful luxury-refined yet expressive-perfect for sending love, congratulations, or a heartfelt "just because" message to someone living or working in Soho. The carefully balanced palette of purples, pinks, and whites creates a mood of joyful celebration, as if the bouquet itself were a quiet, fragrant toast to life's special moments.
VIOLET SKY
£115.00
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Presented on a pure white background, this tall and elegant floral design centers on a lush, rounded mass of deep blue hydrangeas that provide a cool, tactile focal point, their clustered florets almost velvet to the eye. Nestled low around that blue core are fully opened creamy white roses, their velvety petals spiralling softly and contributing a timeless softness and subtle fragrance. Reaching skyward are immaculate white calla lilies, each smooth, porcelain-like spathe creating a graceful, upward rhythm; between them, fine white snapdragon stems add a delicate, lace-like vertical accent. Interspersed throughout, broad glossy leaves-likely salal-and airy fern fronds add a layered, living backdrop that enhances depth and movement. The arrangement is set in a clear, gently tapered glass vase so the fresh, clean stems and water remain visible, reinforcing the sense of honesty and freshness in the design. Bathed in gentle studio light, the bouquet reads as serene and sophisticated, perfect for calming sympathy gestures, refined anniversaries, or a striking centrepiece for events in Soho's theatre district around Shaftesbury Avenue and Frith Street. Prepared with care by Florist Soho in our little studio just off Berwick Street, it is a composition that balances dramatic blue with soft white, ideal for sending thoughtful comfort or tasteful celebration across Soho and nearby neighbourhoods.
YOU ARE EXQUISITE
£65.00
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From the heart of Berwick Street's flower market inspiration, this lush, intricately arranged bouquet reflects the spirited artistry of Soho. At its centre, billowing hydrangeas in shades of indigo, teal, and soft muted purple draw the eye, evoking a sense of contemporary abundance and city sophistication. Among them, you'll find arching roses in gentle lilac and creamy white, each bloom carefully selected to communicate elegance and heartfelt emotion - the kind you might arrange for a special performance at one of Soho's famed theatres. White ranunculus, their tightly packed petals bursting with lush detail, layer a plush softness against the intricate composition. Slender pale yellow eustoma blooms are interspersed throughout, sprinkling subtle brightness that dances through the bouquet. Pops of electric fuchsia and feathery pale pink astilbe surface around the edges, striking a balance between whimsical charm and modern vibrance. Wispy, almost translucent clusters of lacy green and white filler flowers, perhaps Queen Anne's Lace, drift between blooms, lending further nuance and lively dimension. Rich, deep green foliage strengthens the visual structure, supporting the arrangement with freshness. Every stem is expertly bound with a wide, royal purple ribbon at the base, finishing the bouquet with a flourish of tailored luxury. Designed by Florist Soho and destined for celebrations, creative gatherings, or as a joyful gift, this bouquet channels both the rich heritage and colourful character of the area.
TIMELESS VICTORIAN
£57.00
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A pastel bouquet from a three-month flower subscription is shown here as if just placed on a table in a light-filled Soho flat, offering a moment of calm away from the bustle of nearby Wardour Street and Piccadilly. Full, rounded blue hydrangeas form the heart of the arrangement, their masses of tiny petals pressed closely together to create pillowy domes that catch the daylight with a gentle, silvery sheen. Tucked between these cool hues, roses in blush pink and soft lilac open in different stages of bloom, from tight buds to fully unfurled spirals, their velvety surfaces adding warmth and a sense of unfolding time, like the changing mood of the city from morning to evening. Slender lisianthus stems weave up and through the bouquet, bearing ruffled blossoms and delicate buds that introduce a sense of movement and lightness, as if the flowers have been casually gathered from a hidden courtyard garden. The surrounding green foliage, in layered tones from fresh lime to deeper forest green, cradles the flowers and gives the composition a natural, unforced rhythm. Soft natural light washes over the petals, creating subtle highlights and shadows that draw attention to the bouquet's texture and gentle colour shifts. Though you cannot smell it through the image, it is easy to imagine a faint, sophisticated mix of floral sweetness and fresh green notes drifting across a wooden dining table or studio desk. This arrangement suggests the comfort and delight of regular, seasonal flower delivery in Soho, each monthly bouquet arriving as a quiet counterpoint to the energy outside-something tender, grounding, and thoughtfully designed to make everyday city living feel a little softer.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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The image shows a chic, round hatbox arrangement set against a clean white backdrop, a style often seen in the windows around Soho's side streets. At first glance, the yellow roses dominate: dozens of blooms packed closely together in a rounded mound, each one fully open with layered petals that spiral outwards in soft, velvety curves. Their golden yellow hue is bright but not brash, giving the composition a glowing, honeyed warmth that feels comforting and joyful. Interspersed among the roses are striking stems of leucadendron in deep burgundy and russet red, their elongated, cone-like bracts pointing upwards, lending a sculptural flair that contrasts beautifully with the roses' softness. Encircling the base of the flowers is a generous layer of foliage, featuring glossy, dark green leaves that form a sturdy framework and airy, needle-fine sprigs of lighter green that slip between blooms and gently spill over the edge. The flowers are gathered into a matte black, round hatbox with a very slight sheen, its top rim finished with a narrow band of white lace that introduces a whisper of old-world charm amid the contemporary palette. Soft, even lighting highlights the natural textures: the satin sheen on the leaves, the plush surface of the petals, and the more rigid structure of the leucadendron. This piece would sit beautifully on a small Soho coffee table, in a boutique reception area near Wardour Street, or on a restaurant counter waiting to welcome evening diners, delivered fresh from a local florist who understands how to balance drama with everyday elegance.
BOX OF SUNSHINE
£115.00
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DEVOTION
DEVOTION
£57.00
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